Are you using social media in your advantage? We may feel a certain level of discomfort at first, but as we push through we will be able to get a lot of valuable comments and ideas on how to better ourselves and the product we are offering. People are going to write whatever they want on your “wall”, but, often rewards await those who push through the discomfort of the unknown. Push through the discomfort and use everything in your advantage. Building trust with your customer base doesn’t come easy – each day is a step forward towards a successful product.