I found an interesting book out there “The Innovation Secrets of Steve Jobs”. Some of the principles mentioned in that book could very well apply to our business:

Pepsi has come up with a “skinny” design for their new Diet Pepsi can. The new design is a taller and slimmer shape that is meant to, “…compliment today’s most stylish look”, according to chief marketing officer, Jill Beraud. The product will launch in March after being introduced to New York’s fall fashion week. Window display specialist Simon Doonan is also helping with the release of the Diet Pepsi’s new design and image of fashion and style. Although the new diet can will be available shortly, the older version will also still be available.

Increase your performance and success with the “If-Then planning”. It’s a simple plan with great benefits. Researches show that by acting based on the “If-Then planning” you are two or three times more likely to succeed. The basics: If X happens, then I will do Y. The X can be a time and place, or it can be an event. Y is the specific action you will take whenever X occurs. The plan works so well because it speaks the language of your brain: the language of contingencies. Best part is that it becomes an unconscious act, so you can reserve your energy towards more important tasks.

The chairman of the Number Resource Organization recently announced that they ran out of internet addresses to give out. The group, that gives addresses to service providers, says they went through their 4.3 billion addresses. Although they have currently run out of addresses, there are already new ones in the works. The new pool of addresses has an additional 340 trillion groups, each containing of one trillion networks. The Number Resource Organization thinks this will not be something they encounter again in the future.

A handful of airlines including AirTran Airways, Alaska Airlines, American Airlines, Delta, United Airlines, U.S. Airways and Virgin America have teamed up to free in flights Facebook access during the month of February. Gogo Wi-Fi network and Ford will be making it possible to logon and update your current status while in the air this month. Additional internet access other than Facebook with start at $4.95.