Internet Advertising Bureau (IAB) recently released their Internet Advertising Revenue Report for the full year 2010. The year saw revenues grow by 15% to $26 billion compared to $22.7 billion in 2009 in the U.S. The industry has seen impressive growth since 2002 with revenues increasing the previous year every year except 2009.

(Source: 2010 IAB Internet Advertising Revenue Report)

Search advertising accounted for 46% of the revenues in 2010 with display garnering 38% share compared to 35% in 2009. Digital video advertising which is a part of display advertising saw its share increase by 40%. Lead generation accounted for 5% of revenues in 2010.

Another interesting trend is the increasing CPC cost, especially in competitive sectors like Finance. According to Efficient Frontier, CPCs for Finance increased by a whopping 40% in March 2011 compared to March 2010. As the paid search cost continues to rise, more and more companies are turning towards lead marketplaces like LeadPile.com that allows them to select the kind of leads they want and the price they are willing to pay for them. Leads are delivered real-time and the campaigns can be scaled up or down based upon the requirements.

Contact us today to find out LeadPile can help your business.