Are you managing and in control of your credit? Checking your credit report is the first step in the right direction and helps you understand your credit history and current standing – it is also a good idea to watch and make sure nothing out of the ordinary pops up that you were not aware of.

According to Adam Levin, the chairman and co-founder of Credit.com there are five ways for better managing your credit:

1. Only use a fraction of your available credit
2. Use online banking tools to keep a close eye on your accounts
3. Open credit card mail and read the fine details
4. Manage your credit portfolio like an investment portfolio
5. Remember that credit seeps into every layer of your life

To read in detail about each of these tips:

http://www.msnbc.msn.com/id/36654400/ns/business-consumer_news/page/2/

To receive a free yearly credit report visit AnnualCreditReport.com.

LeadPile generates credit repair leads, matching consumers in need of help with companies who specialize in helping to repair poor credit.

A group of 50 colleges (and this number is growing) are pledging to do fund student financial needs through grants and work-study programs rather than with loans. Limiting loans with the “Project on Student Debt” will help in the efforts of reducing graduates debt amounts leaving them in large financial debt when leaving school.

With the economy in poor standing, this affected all schools – particularly private schools, resulting in tuition hikes and budget hikes.

With student aid, few students will pay the full tuition price for example. Financial aid is defined as the total cost of attendance (tuition, books, room & board) minus a family’s expected contribution. Public colleges threshold for receiving need-based aid is typically $60,000 or less.

For example according to money.cnn.com:

Full estimated tuition price at Harvard per year is $50,000. A family with an income of $120,000 can expect to pay after Harvard’s financial aid $16,000 per year. This same family would pay an estimated $15,800 at Yale and $34,000 at Stanford after receiving financial aid help.

The financial commitment to attend college may be intimidating. Researching your options for financial aid in addition to merit-based scholarships and grants can be a great way to lessen the financial burden. A complete list of schools participating with the “no loan” financial aid packages can be found here: www.ProjectOnStudentDebt.org .

LeadPile is adding Online Education to our list of lead types and will soon be generating leads!

We are always keeping up on the social media industry, but the one thing that has stood out is how can you really make money with it? Interesting study out by social media management company Virtue, each Facebook fan is valued at $3.60. Those that are looking at utilizing social media need to be conscious of what the true value is of having these fans, and is it really worth the marketing effort to build your fans?

Here’s some interesting Facebook math:

So what this means is that the value of Facebook to companies can be enormous if built up correctly. Instead of thinking how many fans can I have on Facebook as just a competition thing, now maybe companies should start looking at the number of fans they have really equals revenue in their pockets.

Working in lead generation it is really important to know who your client is and who you are are trying to target. Unfortunately, what happens with many networks/agencies is that they are wrapped up in generating as many leads as they can, they are not focusing on who they are targeting. Knowing the consumer that you are targeting, does it really matter that you don’t know the ins and outs of what the consumer is you are marketing to? Many would say it is not totally important, but I feel knowing as much as you can about your target market/consumer can make or break the effectiveness of your marketing campaign.
APNews seems to agree. “The independent Marketing Tracking & Maximisation Specialist also found that Marketers around the world classify ad agencies into three groups: (1) the Result-Drivers who truly believe that the primary purpose of a campaign is to deliver the bottom line results of their clients, and do whatever they can for that (35%); (2) the Result-Pretenders who claim they believe in making campaigns that deliver results, but are internally not prepared to put in place the relevant systems and processes to do so (43%); and (3) the Dreamers who still live in old “Adland” (22%).” There were also 3 weaknesses identified in those that are not truly focusing on the actual result of their consumers:
1. The customer insight is not deep enough
2. Too award driven and not enough customer focused
3. Not effectively tracking to know what is working with each media campaign

Bottom line: know your customer and what advertising is working effectively. This applies to lead generation or any other marketing techniques where you are trying to target consumers.

The United States Appeals Court presiding over the District of Columbia has dealt a serious blow to the F.C.C. and small- and medium-sized Internet businesses this morning by vacating the Commission’s sanction against Comcast with regards to Network Neutrality regulations.

Network Neutrality regulations stipulated that carriers were forbidden from discriminating between certain types of traffic and customers, effectively requiring service providers to treat all traffic equally. Now that the Court has ruled that the F.C.C. lacks authority to impose such regulations, the market for Internet services could change dramatically over the course of the next several years barring congressional action.

Many analysts had feared that, were the Court to reach this decision, customers both on the business and consumer side may be forced to pay extra if they want to access certain websites or services much like current tiered cable plans. This could bode poorly for many businesses that rely on fast and cheap access so that they may provide customers with a positive end-user experience. Businesses that serve streaming video and audio content as well as those who host large files are likely to see impending changes should the ruling stand.

LeadPile is excited to announce some new and improved changes to the seller account! These changes will help publishers locate the offers much easier.

Check out these new features under the offers tab:

*Click on the “Search Offers” tab to find all the available offers
*Clicking on “Available Categories” or entering key terms into the “Search Offers” box will bring up all of the current offers
*Top and average payouts are listed next to each offer
*MicroClick Forms, MicroClick iForms, Banners, Text Links, On Exit Ads and On Side Ads are all available for you to choose from.
We are always looking for new publishers, or even current publishers that are not currently generating leads, to get started! A great publisher site that Leadpile has helped out on is usainstantpayday.com. We can help with your site too if needed!
We are seeking more leads and traffic for payday loan, auto finance, business cash advance, Broadview Security system, New Millennium Bank, bankruptcy and more!

Leadpile is very much familiar with email marketing and works with a lot of publishers that are generating traffic through this source of marketing. Because it has become so popular with companies trying to monetize data, and publishers trying to have a less expensive way to generate traffic, reading up on any new email marketing trends is important. DMNews brought up some key points about email marketing:
1. Permission and privacy: Various states are making rulings on cases that involve consumer’s information, so keeping up with not only CAN-SPAM but other legislation involving consumers privacy, is key to keeping your nose clean with the law.

2. Video in email: The next biggest thing is utilizing video in emails. If you are not someone that is utilizing this yet, you better start reading up now.

3. Partnership of email marketing and social media: Incorporating links to social media in emails is something that marketers picked up on last year, however the future of these two is going to be big. Perfecting the use of social media in email is something that all emailers will have to learn more about, because this is going to be something that is going to continue to emerge and you will need to learn to keep up with it.

“Nineteen percent of online marketing budgets are now allocated to e-mail, according MarketingSherpa, and 54% of marketers plan to increase their e-mail budgets this year, based on research from Econsultancy and ExactTarget.” If you are not a company that is looking at increasing your email marketing budget, trends show you might want to reconsider this!

No really? The social networking site Facebook has hit it BIG because it passed Google in the number of visitors coming to their site. Information Week stated, “For the week ending March 13, Facebook accounted for 7.07% of all U.S. Internet visits, while Google accounted for 7.03%, according to Hitwise. It was the first time Facebook had held the No. 1 spot for a week.” This is great news for Facebook, because this sort of ranking could potentially help them out financially. So, who will benefit besides Facebook themselves on this sort of increased ranking?
In the lead generation space I wish there was maybe some additional opportunity for this mega social networking site to be able to truly produce some great lead generation results. I have yet so see a publisher we work with at Leadpile that is effectively using Facebook to generate leads. What needs to happen in order for Affiliate Marketing to truly be able to capitalize on this site, or are there publishers that are showing success with monetizing Facebook traffic? I would like to speak with them if it is happening!
Great job Facebook… keep doing what you are doing, because it’s working!

Leadpile works a lot in the payday loan industry, with regards to trying to connect those that are looking for a payday loan and those that can provide these short term loans to the consumers. However, if you are in the military you do not qualify for these types of loans, therefore there are alternatives that are offered to these consumers. Leadpile is excited to partner up with a lender that can help service these individuals. We are looking for publishers that can help us generate more of these leads.
This is what we are looking for in these leads:
Nationwide, “active duty” Military (no reserves or government employees) only, consumers must be looking for a $500+ loan, no daily caps and there is no restricted delivery schedules.

There are several ways to generate these leads:

* MicroClick Forms
* MicroClick iForms
* Banners
* Text Links
* “On Exit” Ads
* Open Market

If you are a publisher and looking to help provide these sorts of short term loans to members of our military, reach out to us!

According to the Associated Press, the number of items handled by the post office fell from 213 billion in 2006 to 177 billion last year – the volume is expected to continue to shrink to 150 billion by 2020. Post office hours and delivery times are possibly changing, as the loss of a predicted $7 billion dollars this year is becoming reality. The post office is asking for a decrease in delivery days from 6 down to 5 cutting delivery on Saturdays.
The demands for mail delivery are increasing as new homes and businesses continue to develop and the number of places needing mail delivery increases. The type of materials sent are also shifting from first-class mail to the less lucrative standard mail. The thought of closing post office locations worries many people due to the lines and wait times that are frequently at current locations. Suggestions of opening post office facilities in places like convenience stores and supermarkets has been discussed as the average post office has 600 customers per week, and the average supermarket brings in 20,000 people each week. In addition to being open longer hours and more days having post services in places that you frequent is a benefit to many people!
So what is causing the change in the use of our nation’s post offices? Is it because of the use of the internet? Do we see the use of the post office totally going extinct? That seems a little far fetched but who knows what the future of the USPS really is!

Being in the lead generation business it is key to understand consumer trends and what they are doing. Knowing this helps to create new offers to help connect them with the service provider(s). However, are we seeing more consumers buying online now versus going directly to the store?
Permuto.com is stating that some areas of consumers purchases have gone up online, while many consumers still remain loyal to their local stores. The biggest gap I am seeing is with the drugs and health aid category. Is this a trust issue with trying to get the proper medication from places such as a drugstore versus an online site?

So how does a company like Leadpile and ecommerce sites get more people online purchasing services and items they need for their every day lives? Is there a “secret sauce” that will bring more people online, or is it simply with time more and more people will start trusting online purchasing as a safe way to get things they need?

A couple years ago, there was an article that came out about the impact of the Google and does it really make us not use our brains? The verdict on this is up in the air, but one group did a study to detmine the impact the internet has on all of us. This study found that actually the internet helps to make us all smarter. “Most of the respondents also said the Internet would improve reading and writing by 2020, according to the study, conducted by the Imagining the Internet Center at Elon University in North Carolina and the Pew Internet and American Life project. Three out of four experts said our use of the Internet enhances and augments human intelligence, and two-thirds said use of the Internet has improved reading, writing and the rendering of knowledge, said study co-author Janna Anderson, director of the Imagining the Internet Center.”
I think studies like this have come up, determining if the internet really affects our intelligence, because the use of the internet and the power of it are indescribable. What else is there in this world that has so much inpact and access to so many people in this world? Of course there are going to be skeptics that think that it is making us “stupid”, but then again (like this study) many feel that the internet is truly something that is changing the way we think. So what do YOU think? OR don’t you?