Leadpile’s Blog

Needing a small amount of money to get you through until payday is something that everyone has experienced at some point in their lives. Whether it be for an emergency or it’s just a situation where you are short on cash, a payday loan can be the fastest most convenient option to get you through until payday.

Payday loans, once only available through store front requiring you to stand in line can now be applied for an obtained through online lenders. Applying for a payday loan over the internet not only can save time, but is a simple process typically only requiring a small amount of personal information and seldom is a credit check is necessary. The approved funds are submitted directly into your checking account, avoiding any unnecessary lengthy paperwork.

Most online payday lenders have a minimum required age of 18 and a necessary minimum monthly income for the borrower. Loan amounts range between $100- $1,500 depending on the lender and the needs of the borrower. A loan can often be received the same day, with repayment due 14 – 30 days after.

LeadPile matches consumers with online lenders daily!

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Paying off your debt can be one of the most rewarding and experiences and bring a feeling of relief. Often times if you have multiple sources of debt, there is one that bothers you more than the others do even if the payoff amount or interest not as high.

According to CreditCards.com not all debts carry the same psychological weight on people. Debt amounts that are linked with negative events such as divorce, fraud or medical can often times bring stress to a person. Even as this might bring emotional relief, it can be financially more beneficial to pay off the higher interest rate first.

Emotional attachment to debt does not always equal importance of repayment order. Looking at all of your debt amounts and weighing the cost of the interest and long term effects on your credit is a smart way to determine what should be priority in paying down first.

Debt settlement and debt consolidation are both options for consumers looking for debt relief options. Through Internet generation and live transfers LeadPile helps consumers in need of help find companies that are able to offer assistance in consolidating or lowering debt.

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As the end of the month is approaching, business as the Arizona payday loan industry knows it will be changing. Arizona Attorney General announced this week that there will be a focus on the stores to assure the stores are not operating charging more than the allowed interest rate of 36 percent. Roughly 200 stores have currently made requests to stay open and transfer to a different business type such as car title loans.

Hopefully, the effect of closing these stores in Arizona will not leave consumers without anywhere to turn for emergency funds. Many consumers depend on payday loans to get them through tough times and rely on this fast way to receive funds..It will be interesting to watch, we will keep you posted…
LeadPile works with many payday lenders, connecting consumers in need to a direct source for funds.

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Wisconsin, a state that has until recently not regulated payday loans has now restricted lending. Payday lenders are now restricted to limiting the loans to $1,500 or 35% of the consumers monthly income whichever is less. The borrower will only be able to renew the loan once. Auto title loans will be limited to half the value of a vehicle. Title lenders will be required to notify borrower before seizing their vehicles, the borrower can be charged a storage fee for the repossessed vehicle. If the vehicle is sold for more than the amount of the loan, the consumer is entitled to cash back from the sale.

Changes to fees and terms may be positive for many consumers struggling to pay their bills! New rules obtaining to overdraft protection requires consumers to specifically request it, rather than being automatically enrolled in it. According to the Credit CARD Act, should the consumer enroll for overdraft protection, fees can only be applied once during a billing cycle and the card company must notify the consumer of the amount. These new overdraft rules only apply to debit cards, not checks or electronic transfers.
Consumers now are given 21 days to send credit card payments in, rather than only 14, and if changes are made to terms, 45 days notice must be given instead of 15. This change does not apply to reducing your credit limit, the credit card company can do this at any time without any warning!
One new change might be scary for many consumers to see, but after the initial shock sets in, the overall perspective will hopefully ultimately help consumers in the long run. Effective starting February 22, credit card bills must make it clear how long it will take the consumers to pay off the balance, and how much interest will be paid if the minimum amount is all that is paid each month.
While there is no current cap placed on increasing interest rates, credit card companies are required to give customers 45 days notice on changes and may not raise the current interest rate on customers existing debt unless payment is more than 60 days late on payment. Additional help to consumers trying to pay off debt, additional fees for paying over the phone, electronic transfer, or mail are no longer allowed and universal default for existing credit card balances may no longer be practiced. The Credit CARD Act has now made is more difficult for college students to obtain credit cards, someone under 21 may not be offered a credit card without a co-signer or proof of proper income.
LeadPile matches consumers in debt with Debt Consolidation, Debt Settlement and Bankruptcy companies daily. Debt is a huge source of stress for many people, hopefully the new Credit CARD Act will help get people back on track and become more aware of their own debt, and make plans to get things paid off!

Leadpile is excited to be a part of the upcoming Affiliate Summit West in Las Vegas, NV. If you are an affiliate that will be attending this weekend’s upcoming show, please make sure and stop by our Meet Market booth on Sunday January 17th. This show is a great opportunity for us to see some past, present and new partners all in one place. We would love to talk about lead generation, publisher opportunities, advertisers opportunities, affiliate marketing, traffic and anything else related to affiliate marketing. If you are not attending the show, make sure and reach out to us so we can discuss how we can potentially work together (mari@leadpile.com).

In recent news, Leadpile is getting some great recognition from Revenue Performance Magazine. Here is a recent press release from December 11th:
Revenue Performance Magazine today ranked LeadPile as a Top Ten Performance Marketing Network in the United States in the Advertising and Marketing Category with 10 or fewer employees. LeadPile ranks the #1 Ad Exchange in the prestigious Revenue Performance Blue Book Top 20 rankings. The list is designed to provide some answers, by aggregating expert views, traffic data, and measures of industry influence.

LeadPile joins MediaTrust, ShareASale, Commission Junction and NeverBlue in the top ten list. LeadPile is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads”. According to Revenue Performance Magazine, LeadPIle was selected to the celebrated Top Ten List because of its size, growth, and simplicity it offers both buyers and sellers of leads.

Eugen Ilie, LeadPile’s Marketing Director, says, “We are honored to be included in such an important publication as Revenue Performance Magazine. It is a testament to our team that we have been evaluated on our overall influence and reputation, and have earned the spot decided on by so many industry experts. It is our goal to continue to live up to such an honor, and our entire organization is committed to continuing to leverage our position in multiple verticals within the industry.”
LeadPile is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads”. The Company, also ranked by Inc. Magazine as the Number 3 Company in the United States in the Advertising and Marketing Category with 10 or fewer employees, is the world’s largest exclusive online lead marketplace. LeadPile offers the lead-gen space the first ever, secure, online centralized location for buyers and sellers of exclusive leads to engage in an efficient, exclusive, lead exchange.

There seems to be some momentum brewing in the auto industry. We all saw some positive response to the Cash For Clunkers program, and it appears there might be some light at the end of the tunnel with the auto finance industry. Leadpile has written about the increase in bankruptcies and the housing market still struggling, however there seems to be some little signs that people might be starting to look again for cars. This could be great news for consumers, dealerships, and and the lead generation industry who has seen some stagnant volume of leads coming in.

Recent conversations that I have been having with affiliates, indicates that there might be that demand again for the auto finance leads. This is potentially exciting news for Leadpile because now we can reach out to our publishers to bring in this lead type. Leadpile publishers can drive traffic to our auto finance offers, place a Microclick form on their website(s), use banners or do a host and post.
Let’s all cross our fingers that this is the beginning of the end of our struggling auto finance industry. If it is any indication by all the Ford commercials that are playing on our televisions, this industry it coming back!

There are some great new changes that have been added to the Leadpile seller account interface.
LeadPile has not only changed the visual appearance of our seller interface, but we have also added several convenient new features:
*Earnings Trends – simple overview of your account statistics
*Top Performing Offers – current LeadPile offers that are in high demand
*Today’s Activity Summary – overview of what happened today
*Easy to Use Navigation Bar- organized tabs to navigate efficiently
With the new interface being more intuitive and better organized, we hope that you find the new layout and design more user friendly, more appealing to the eye, and best of all more functional!

This week Google launched a test for the ‘Wave”, a new interface for communication that allows group discussions, email, instant messaging, picture and video editing and posting, blogging… there really is not much that this new communication tool does not do! A selected 100,000 people were invited by Google to use this new tool during it’s testing phase, and then to supply feedback and suggestions.
The Wave is set up in a real time format allowing conversations to transition from email to live conversation such as instant messaging. According to wave.google.com, the definition of a Wave is as follows:

• A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
• A Wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
• A Wave is live. With live transmission as you type, participants on a Wave can have faster conversations, see edits and interact with extensions in real-time.

If the Wave is able to combine all of the forms of conversation that are currently available, how will this change an industry such as Lead Generation? Will this replace the need for topic specific forums, and blogs? If a demand for lead types is posted, and instantly a supplier is able to respond and make a connection and discuss in an open format for others to see, it could be a huge thing for brand recognition! Being able to edit content and rewind to see where posts are coming from, could be an asset when the need for “damage control” arises.
I have signed up to be on the list of hopefuls in the next rounds of invitations sent out, I can’t wait to get on this wave!

Leadpile is pleased to welcome 2 new additions to our Leadpile sales team – Erin Dow and Natasha Aronov! They both bring experience, a passion to succeed, and exciting personalities to the team! We are looking forward to new and exciting things in our Leadpile Marketplace, and HUGE success for these two new team members. Welcome girls!!!!!

We all know how successful Wal-Mart has been in retailing. No matter what is going on with the economy, Wal-Mart has found a way to be successful. Well, it now appears they are getting aggressive on the internet as well.

In the past, Wal-Mart has had many of their products for sale via their Web site. Today, they announced they have added almost one million new items from outside sellers to their Web site.

The Walmart Marketplace has many product categories, and the retailer chose companies based on their product assortment and customer service. Orders will be placed on walmart.com, and will be managed and supported by the chosen retailer. Wal-Mart will take care of the shipping, handling, and customer service.

Needless to say, Wal-Mart has had great success, and it is safe to say that companies like Amazon and eBay will pay close attention to Wal-Mart’s activities. Can Wal-Mart have the same impact on the internet as they have had on smaller retail stores? Stay tuned.