Leadpile's Blog» Lead Marketplace – Leadpile Online Lead Marketplace

Leadpile Lead Exchange Looking For Auto Leads

Mari H. — Sun, 18 Oct 2009 23:26:19 +0000

There seems to be some momentum brewing in the auto industry. We all saw some positive response to the Cash For Clunkers program, and it appears there might be some light at the end of the tunnel with the auto finance industry. Leadpile has written about the increase in bankruptcies and the housing market still struggling, however there seems to be some little signs that people might be starting to look again for cars. This could be great news for consumers, dealerships, and and the lead generation industry who has seen some stagnant volume of leads coming in.

Recent conversations that I have been having with affiliates, indicates that there might be that demand again for the auto finance leads. This is potentially exciting news for Leadpile because now we can reach out to our publishers to bring in this lead type. Leadpile publishers can drive traffic to our auto finance offers, place a Microclick form on their website(s), use banners or do a host and post.
Let’s all cross our fingers that this is the beginning of the end of our struggling auto finance industry. If it is any indication by all the Ford commercials that are playing on our televisions, this industry it coming back!

Leadpile Lead Exchange Updates Seller Interface!

Mari H. — Fri, 09 Oct 2009 11:00:45 +0000

There are some great new changes that have been added to the Leadpile seller account interface.
LeadPile has not only changed the visual appearance of our seller interface, but we have also added several convenient new features:
*Earnings Trends – simple overview of your account statistics
*Top Performing Offers – current LeadPile offers that are in high demand
*Today’s Activity Summary – overview of what happened today
*Easy to Use Navigation Bar- organized tabs to navigate efficiently
With the new interface being more intuitive and better organized, we hope that you find the new layout and design more user friendly, more appealing to the eye, and best of all more functional!

Google’s Wave is the wave of the future!

Natasha — Fri, 02 Oct 2009 12:49:23 +0000

This week Google launched a test for the ‘Wave”, a new interface for communication that allows group discussions, email, instant messaging, picture and video editing and posting, blogging… there really is not much that this new communication tool does not do! A selected 100,000 people were invited by Google to use this new tool during it’s testing phase, and then to supply feedback and suggestions.
The Wave is set up in a real time format allowing conversations to transition from email to live conversation such as instant messaging. According to wave.google.com, the definition of a Wave is as follows:

A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A Wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A Wave is live. With live transmission as you type, participants on a Wave can have faster conversations, see edits and interact with extensions in real-time.

If the Wave is able to combine all of the forms of conversation that are currently available, how will this change an industry such as Lead Generation? Will this replace the need for topic specific forums, and blogs? If a demand for lead types is posted, and instantly a supplier is able to respond and make a connection and discuss in an open format for others to see, it could be a huge thing for brand recognition! Being able to edit content and rewind to see where posts are coming from, could be an asset when the need for “damage control” arises.
I have signed up to be on the list of hopefuls in the next rounds of invitations sent out, I can’t wait to get on this wave!

2 GREAT New Additions To The Leadpile TEAM!

Mari H. — Wed, 09 Sep 2009 03:00:15 +0000

Leadpile is pleased to welcome 2 new additions to our Leadpile sales team – Erin Dow and Natasha Aronov! They both bring experience, a passion to succeed, and exciting personalities to the team! We are looking forward to new and exciting things in our Leadpile Marketplace, and HUGE success for these two new team members. Welcome girls!!!!!

Wal-Mart Opens Walmart Marketplace

Bruce M. — Mon, 31 Aug 2009 19:25:32 +0000

We all know how successful Wal-Mart has been in retailing. No matter what is going on with the economy, Wal-Mart has found a way to be successful. Well, it now appears they are getting aggressive on the internet as well.

In the past, Wal-Mart has had many of their products for sale via their Web site. Today, they announced they have added almost one million new items from outside sellers to their Web site.

The Walmart Marketplace has many product categories, and the retailer chose companies based on their product assortment and customer service. Orders will be placed on walmart.com, and will be managed and supported by the chosen retailer. Wal-Mart will take care of the shipping, handling, and customer service.

Needless to say, Wal-Mart has had great success, and it is safe to say that companies like Amazon and eBay will pay close attention to Wal-Mart’s activities. Can Wal-Mart have the same impact on the internet as they have had on smaller retail stores? Stay tuned.

BIG Benefits With Working With Networks VS Direct One On One Relationships

Mari H. — Mon, 31 Aug 2009 14:27:24 +0000

In the last few years many new ad networks or lead exchanges have surfaced. Many have survived and many have not. The need for networks and exchanges like Leadpile Lead Exchange came about because of the desire to connect multiple publishers with multiple advertisers to create simplicity for both parties. In addition to simplicity, is there any other reason that a publisher or advertiser should look at using a network versus one on on relationships?
1. As consumers get online more and more, publishers and advertisers need to figure out the best way to get the largest captive audience in once place. This is very difficult if you are trying to set up one on one relationships. Networks and exchanges allow this to be done without the hassle of developing one on one relationships.
2. There are cost benefits to the advertisers with working with network versus working directly with a publisher who usually has higher margins than the networks. This increase cost if passed on to the advertiser, whereas networks have higher volumes which allows there to be more of an ability to have lower margins.
3. The advertisers can capture all types of traffic sources in just a few networks versus trying to get a different publisher for each traffic source they are interested. For instance, to really diversify you want to utilize social networking, PPC and SEO, and SMS marketing.
4. Networks allow publishers an opportunity to sell their traffic/leads to various types of buyers/advertisers which allows them to diversify their ads to have everything funnel through one place, versus setting up one on one relationships with each advertiser.
5. Sophisticated networks/exchanges like Leadpile offer the technical capabilities for advertisers and publishers detailed reporting of the their campaigns. This creates simplicity for the publishers or advertiser with being able to have one place to track all their campaigns. This could be very large headache for someone to track each campaign they have one on one with.
Everyone in this industry has their own opinion on what is more effective: networks or one on relationships, however there just seems to be more benefits with working with an exchange or network versus trying to set up one on one relationships.

Does Ad Size Really Matter? Leadpile Thinks So!

Mari H. — Wed, 26 Aug 2009 03:47:29 +0000

A daily conversation that myself and others in the affiliate marketing world deal with is the question of the form/ad/banner sizes. Leadpile is a perfect example of someone that has revolutionized a “smaller” version of forms and banners with the Microclick form, but is it more effective? ….OR is it more effective to have a larger leaderboard size banners or ad? How about a full size form on a website that does not allow as much content on the site, is that better? According to the Bizreport.com, banner size could in fact matter with the effectiveness of it’s message and goal.
Ultimately, all of us that are in the lead generation business and want to maintain longevity must always keep the user experience in mind to maintain effectiveness. The bottom line is consumers need to feel a sense of security when clicking on or filling out any form. Maybe having more content around the form instead of the larger form/banner occupying a large part of the site, might be a better idea for the consumer. The jury is out on what really is more effective, but I will say Leadpile Lead Exchange believes a form/banner like the size of the Microclick form is the most effective for the consumer’s experience.

Leadpile Lead Exchange Ranked #3 On Inc. 5000

Mari H. — Fri, 14 Aug 2009 14:26:22 +0000

Tuesday it was announced that Leadpile was named #3 on Inc. Magazines top 5000 companies amongst other Advertising and Marketing companies with 14 or fewer employees. The other great news is Leadpile was ranked #1 on the West Coast amongst the other Advertising and Marketing companies in total revenue. Leadpile ranks number 2637 overall on Inc. Magazines third annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. Way to go Leadpile!

Faster Google??

Bruce M. — Tue, 11 Aug 2009 19:45:35 +0000

Google announced today that they have been working on a faster search engine. Never a company to stand pat, this latest effort is hoping to improve results for developers and power searchers. You can try the new search engine here. The project is called “Caffeine” and is hoping to improve speed, accuracy, and comprehensiveness. It may also be an effort to search parts of the Web that have not normally been accessed. As with many things Google, stay tuned…

Leadpile Lead Exchange Classifieds Now Available!

Mari H. — Fri, 07 Aug 2009 19:07:22 +0000

In an effort to connect those that have some leads to sell, those looking to purchase leads, and those working in the lead generation business, Leadpile has rolled out it’s own Classifieds Section. So are you someone who is looking to sell a large list? The Leadpile classifieds section will be the place for you to try and sell that list to someone who is in need of it. Or you could be a company that is looking for a unique lead type, and we might be the perfect place for you to post that ad to get those leads. It’s free to sign up!

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