Leadpile's Blog» Lead Marketplace – Leadpile Online Lead Marketplace

Positive Changes For Consumers In Debt!

Natasha Aronov — Wed, 17 Feb 2010 08:00:17 +0000

Changes to fees and terms may be positive for many consumers struggling to pay their bills! New rules obtaining to overdraft protection requires consumers to specifically request it, rather than being automatically enrolled in it. According to the Credit CARD Act, should the consumer enroll for overdraft protection, fees can only be applied once during a billing cycle and the card company must notify the consumer of the amount. These new overdraft rules only apply to debit cards, not checks or electronic transfers.
Consumers now are given 21 days to send credit card payments in, rather than only 14, and if changes are made to terms, 45 days notice must be given instead of 15. This change does not apply to reducing your credit limit, the credit card company can do this at any time without any warning!
One new change might be scary for many consumers to see, but after the initial shock sets in, the overall perspective will hopefully ultimately help consumers in the long run. Effective starting February 22, credit card bills must make it clear how long it will take the consumers to pay off the balance, and how much interest will be paid if the minimum amount is all that is paid each month.
While there is no current cap placed on increasing interest rates, credit card companies are required to give customers 45 days notice on changes and may not raise the current interest rate on customers existing debt unless payment is more than 60 days late on payment. Additional help to consumers trying to pay off debt, additional fees for paying over the phone, electronic transfer, or mail are no longer allowed and universal default for existing credit card balances may no longer be practiced. The Credit CARD Act has now made is more difficult for college students to obtain credit cards, someone under 21 may not be offered a credit card without a co-signer or proof of proper income.
LeadPile matches consumers in debt with Debt Consolidation, Debt Settlement and Bankruptcy companies daily. Debt is a huge source of stress for many people, hopefully the new Credit CARD Act will help get people back on track and become more aware of their own debt, and make plans to get things paid off!

Leadpile & The Affiliate Summit West

Mari Holt — Thu, 14 Jan 2010 03:55:25 +0000

Leadpile is excited to be a part of the upcoming Affiliate Summit West in Las Vegas, NV. If you are an affiliate that will be attending this weekend’s upcoming show, please make sure and stop by our Meet Market booth on Sunday January 17th. This show is a great opportunity for us to see some past, present and new partners all in one place. We would love to talk about lead generation, publisher opportunities, advertisers opportunities, affiliate marketing, traffic and anything else related to affiliate marketing. If you are not attending the show, make sure and reach out to us so we can discuss how we can potentially work together (mari@leadpile.com).

LeadPile Named Top Ten Performance Marketing Network by Revenue Performance Magazine

Mari Holt — Mon, 21 Dec 2009 04:11:52 +0000

In recent news, Leadpile is getting some great recognition from Revenue Performance Magazine. Here is a recent press release from December 11th:
Revenue Performance Magazine today ranked LeadPile as a Top Ten Performance Marketing Network in the United States in the Advertising and Marketing Category with 10 or fewer employees. LeadPile ranks the #1 Ad Exchange in the prestigious Revenue Performance Blue Book Top 20 rankings. The list is designed to provide some answers, by aggregating expert views, traffic data, and measures of industry influence.

LeadPile joins MediaTrust, ShareASale, Commission Junction and NeverBlue in the top ten list. LeadPile is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads”. According to Revenue Performance Magazine, LeadPIle was selected to the celebrated Top Ten List because of its size, growth, and simplicity it offers both buyers and sellers of leads.

Eugen Ilie, LeadPile’s Marketing Director, says, “We are honored to be included in such an important publication as Revenue Performance Magazine. It is a testament to our team that we have been evaluated on our overall influence and reputation, and have earned the spot decided on by so many industry experts. It is our goal to continue to live up to such an honor, and our entire organization is committed to continuing to leverage our position in multiple verticals within the industry.”
LeadPile is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads”. The Company, also ranked by Inc. Magazine as the Number 3 Company in the United States in the Advertising and Marketing Category with 10 or fewer employees, is the world’s largest exclusive online lead marketplace. LeadPile offers the lead-gen space the first ever, secure, online centralized location for buyers and sellers of exclusive leads to engage in an efficient, exclusive, lead exchange.

Leadpile Lead Exchange Looking For Auto Leads

Mari Holt — Sun, 18 Oct 2009 23:26:19 +0000

There seems to be some momentum brewing in the auto industry. We all saw some positive response to the Cash For Clunkers program, and it appears there might be some light at the end of the tunnel with the auto finance industry. Leadpile has written about the increase in bankruptcies and the housing market still struggling, however there seems to be some little signs that people might be starting to look again for cars. This could be great news for consumers, dealerships, and and the lead generation industry who has seen some stagnant volume of leads coming in.

Recent conversations that I have been having with affiliates, indicates that there might be that demand again for the auto finance leads. This is potentially exciting news for Leadpile because now we can reach out to our publishers to bring in this lead type. Leadpile publishers can drive traffic to our auto finance offers, place a Microclick form on their website(s), use banners or do a host and post.
Let’s all cross our fingers that this is the beginning of the end of our struggling auto finance industry. If it is any indication by all the Ford commercials that are playing on our televisions, this industry it coming back!

Leadpile Lead Exchange Updates Seller Interface!

Mari Holt — Fri, 09 Oct 2009 11:00:45 +0000

There are some great new changes that have been added to the Leadpile seller account interface.
LeadPile has not only changed the visual appearance of our seller interface, but we have also added several convenient new features:
*Earnings Trends – simple overview of your account statistics
*Top Performing Offers – current LeadPile offers that are in high demand
*Today’s Activity Summary – overview of what happened today
*Easy to Use Navigation Bar- organized tabs to navigate efficiently
With the new interface being more intuitive and better organized, we hope that you find the new layout and design more user friendly, more appealing to the eye, and best of all more functional!

Google’s Wave is the wave of the future!

Natasha Aronov — Fri, 02 Oct 2009 12:49:23 +0000

This week Google launched a test for the ‘Wave”, a new interface for communication that allows group discussions, email, instant messaging, picture and video editing and posting, blogging… there really is not much that this new communication tool does not do! A selected 100,000 people were invited by Google to use this new tool during it’s testing phase, and then to supply feedback and suggestions.
The Wave is set up in a real time format allowing conversations to transition from email to live conversation such as instant messaging. According to wave.google.com, the definition of a Wave is as follows:

A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A Wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A Wave is live. With live transmission as you type, participants on a Wave can have faster conversations, see edits and interact with extensions in real-time.

If the Wave is able to combine all of the forms of conversation that are currently available, how will this change an industry such as Lead Generation? Will this replace the need for topic specific forums, and blogs? If a demand for lead types is posted, and instantly a supplier is able to respond and make a connection and discuss in an open format for others to see, it could be a huge thing for brand recognition! Being able to edit content and rewind to see where posts are coming from, could be an asset when the need for “damage control” arises.
I have signed up to be on the list of hopefuls in the next rounds of invitations sent out, I can’t wait to get on this wave!

2 GREAT New Additions To The Leadpile TEAM!

Mari Holt — Wed, 09 Sep 2009 03:00:15 +0000

Leadpile is pleased to welcome 2 new additions to our Leadpile sales team – Erin Dow and Natasha Aronov! They both bring experience, a passion to succeed, and exciting personalities to the team! We are looking forward to new and exciting things in our Leadpile Marketplace, and HUGE success for these two new team members. Welcome girls!!!!!

Wal-Mart Opens Walmart Marketplace

Mari Holt — Mon, 31 Aug 2009 19:25:32 +0000

We all know how successful Wal-Mart has been in retailing. No matter what is going on with the economy, Wal-Mart has found a way to be successful. Well, it now appears they are getting aggressive on the internet as well.

In the past, Wal-Mart has had many of their products for sale via their Web site. Today, they announced they have added almost one million new items from outside sellers to their Web site.

The Walmart Marketplace has many product categories, and the retailer chose companies based on their product assortment and customer service. Orders will be placed on walmart.com, and will be managed and supported by the chosen retailer. Wal-Mart will take care of the shipping, handling, and customer service.

Needless to say, Wal-Mart has had great success, and it is safe to say that companies like Amazon and eBay will pay close attention to Wal-Mart’s activities. Can Wal-Mart have the same impact on the internet as they have had on smaller retail stores? Stay tuned.

BIG Benefits With Working With Networks VS Direct One On One Relationships

Mari Holt — Mon, 31 Aug 2009 14:27:24 +0000

In the last few years many new ad networks or lead exchanges have surfaced. Many have survived and many have not. The need for networks and exchanges like Leadpile Lead Exchange came about because of the desire to connect multiple publishers with multiple advertisers to create simplicity for both parties. In addition to simplicity, is there any other reason that a publisher or advertiser should look at using a network versus one on on relationships?
1. As consumers get online more and more, publishers and advertisers need to figure out the best way to get the largest captive audience in once place. This is very difficult if you are trying to set up one on one relationships. Networks and exchanges allow this to be done without the hassle of developing one on one relationships.
2. There are cost benefits to the advertisers with working with network versus working directly with a publisher who usually has higher margins than the networks. This increase cost if passed on to the advertiser, whereas networks have higher volumes which allows there to be more of an ability to have lower margins.
3. The advertisers can capture all types of traffic sources in just a few networks versus trying to get a different publisher for each traffic source they are interested. For instance, to really diversify you want to utilize social networking, PPC and SEO, and SMS marketing.
4. Networks allow publishers an opportunity to sell their traffic/leads to various types of buyers/advertisers which allows them to diversify their ads to have everything funnel through one place, versus setting up one on one relationships with each advertiser.
5. Sophisticated networks/exchanges like Leadpile offer the technical capabilities for advertisers and publishers detailed reporting of the their campaigns. This creates simplicity for the publishers or advertiser with being able to have one place to track all their campaigns. This could be very large headache for someone to track each campaign they have one on one with.
Everyone in this industry has their own opinion on what is more effective: networks or one on relationships, however there just seems to be more benefits with working with an exchange or network versus trying to set up one on one relationships.

Does Ad Size Really Matter? Leadpile Thinks So!

Mari Holt — Wed, 26 Aug 2009 03:47:29 +0000

A daily conversation that myself and others in the affiliate marketing world deal with is the question of the form/ad/banner sizes. Leadpile is a perfect example of someone that has revolutionized a “smaller” version of forms and banners with the Microclick form, but is it more effective? ….OR is it more effective to have a larger leaderboard size banners or ad? How about a full size form on a website that does not allow as much content on the site, is that better? According to the Bizreport.com, banner size could in fact matter with the effectiveness of it’s message and goal.
Ultimately, all of us that are in the lead generation business and want to maintain longevity must always keep the user experience in mind to maintain effectiveness. The bottom line is consumers need to feel a sense of security when clicking on or filling out any form. Maybe having more content around the form instead of the larger form/banner occupying a large part of the site, might be a better idea for the consumer. The jury is out on what really is more effective, but I will say Leadpile Lead Exchange believes a form/banner like the size of the Microclick form is the most effective for the consumer’s experience.