Leadpile’s Blog

Leadpile works a lot in the payday loan industry, with regards to trying to connect those that are looking for a payday loan and those that can provide these short term loans to the consumers. However, if you are in the military you do not qualify for these types of loans, therefore there are alternatives that are offered to these consumers. Leadpile is excited to partner up with a lender that can help service these individuals. We are looking for publishers that can help us generate more of these leads.
This is what we are looking for in these leads:
Nationwide, “active duty” Military (no reserves or government employees) only, consumers must be looking for a $500+ loan, no daily caps and there is no restricted delivery schedules.

There are several ways to generate these leads:

* MicroClick Forms
* MicroClick iForms
* Banners
* Text Links
* “On Exit” Ads
* Open Market

If you are a publisher and looking to help provide these sorts of short term loans to members of our military, reach out to us!

A new bill has passed in Virginia setting new guidelines for car title loans. This bill will enforce caps on interest rates and loan terms which is something that has not been done before. Similar to a law in Tennessee the loans are restricted to a year in length, restrict the loan amount to half of the car’s value in addition to preventing new interest being added onto the loan once the car has been repossessed. A tiered interest rate cap will be put into effect, running from 22 percent per month for a loan smaller than $700, to a maximum 15 percent for loans higher than $1,400.
Car title loans are a topic of controversy lately in a similar way to payday loans. The loans both help consumers who are in need and would not have other options, but can be at times tricky for consumers to understand if they are not taking the time to read the terms. The consumer needs to always be aware of the terms of the loan and the interest rate they will be paying. If applying for a loan, being as educated as possible can help the consumer know all options available and prepare/make a plan to use the loan responsibly.

It is official…. Leadpile has teamed up with Payday loan lenders to help deliver real time, qualified, payday loan customers to their institutions. In an effort to try and connect as many people as we can with the payday loan lenders, we have rolled out the “NEW” payday loan live transfers.
Business rules/filters we will capture before transferring the payday loan customer:

1. State the customer lives in.
2. Do they have a checking or savings account, if so which one?
3. How many outstanding payday loan(s) does the customer have?
4. Other filters such as the consumer’s income, do they have direct deposit, or employed by military and more!

If you are a payday lender and looking for unique consumers transferred to you, simply contact us and we will help you connect with those consumers that are needing a payday loan.

In Wisconsin, the state Senate is being asked by the Assembly Speaker to avoid delay with moving forward with the legislation regulating payday loan companies. It has already been approved recently by the Assembly to limit the size of loans, restrict consumers from taking out more than one loan at a time, bans auto title loans completely as well as “rolling over” the balance of a previous loan.
A Senate version of this bill includes a cap on interest rates, however the Assembly rejected this bill as they believe their version does enough.
There are currently over 500 payday lenders in the state of Wisconsin.

LeadPile will continue to keep you posted on changes…

Changes to the Wisconsin Payday lending industry could be very close. A vote by the Assembly Committee 6-5 supports the bill that would place restrictions that would cap Payday loans at $600 allowing borrowers to only take out one Payday loan at a time. Auto title loans will no longer be offered when/if this bill passes. A vote to pass this bill could happen as quickly as next Tuesday. Concerns have been raised about a $1 fee for each transaction to pay for statewide database to track the loans. According to the Associated Press, Republicans argued the bill was flawed and the public should have more time to consider the plan unveiled late last week. Leadpile will be watching….

As a follow up to our past entries regarding the payday loan industry in Arizona, the bill that would allow lenders to continue offering payday loans has been delayed.

According the azcentral.com the bill was pulled out of a hearing agenda recently. Republican Rep. Andy Tobin supporting the bill said that currently it does not have enough support, but vowed that more support would be gathered and the bill would be brought back.

Currently payday lenders are operating under a temporary exemption from Arizona’s 36% cap on annual interest rates. This exemption is set to expire on June 30th.

A new payday loan law has taken effect today in South Carolina. This new law was passed with the intent to protect consumers, however it seems that it actually has an ability to hurt consumers that already have an outstanding payday loan. A local SC news channel is reporting, “The new law limits consumers to just one payday loan at a time. It sets up a statewide database, starting Feb. 1, to keep track of all payday loans to prevent anyone from having more than one. But the database will not include past payday loans that are outstanding as of Feb. 1.” So will something like this prevent lenders from staying in the state of SC? Hopefully not.. because people in SC I am sure still need payday loans even though a new law was passed.

A year ago in New Hampshire payday and title loans were outlawed to “protect” consumers from the interest rates. This however did not completely stop all lenders from being able to offer additional types of short-term high interest loans to consumers.
Today the house will vote to amend the proposed bill which would put a 36% cap on annual interest rates, including some fees for any loan under $10,000. This would apply to loans and personal lines of credit. According to the Concord Monitor the vote is for a bill meant to close what some consider to be a loophole in the law. As there as been much controversy and disagreement regarding the bill which was originally discussed in the house two weeks ago with a recommendation that a bipartisan majority believed the bill to be overkill. The new proposed amendment to the bill would cap the interest rates at 36% while allowing additional membership fees, late fees and participation fees. These fees could only be charged one time and the banking commissioner would have the authority to determine what fees are fair.
Often time consumers with bad credit or in a time of need have no where else to turn for a quick loan and these lenders were filling the demand for these loans. If the loans were taken away, this would leave many people without other options. Hopefully, a decision can be agreed upon that not only has the consumers best interest in mind regarding the interest rates, but also in times of need and being able to access quick short term loans when necessary. Leadpile is watching what happens in NH………….

As of January 1st 2010, a new payday lending law was imposed in Washington. “The new law limits the size of a payday loan to 30 percent of a person’s monthly income, or $700, whichever is less. It also bars people from having multiple loans from different lenders, limits the number of loans a person can take out to eight per 12 months, and sets up a database to track the number of loans taken out by people.” This will be something that lenders will now have to pay attention to.
Leadpile will be watching the status of Washington and payday loans, because we work with publishers nationwide, and we will be interested in any legal changes that happen in this particular state.

Steve Beshear, Governor of Kentucky, has renewed his efforts for putting an interest cap on payday loans. The new limit that Steve Beshear would want in place is 36% for every $100.00 lent. This is the same cap that people in the military have on their payday loans. The main reason for the cap is because of the hard times that residents in Kentucky are having just to put food on their tables.
Currently, no new payday lenders are even allowed to open in Kentucky (the state has 743 lenders at the moment). Some believe that such a restricted cap will cause lenders to go out of business. What do you think?

The government of Ontario is expected to announce on Tuesday a set amount that payday lenders can charge per loan. Globeinvestor.com is reporting that a new rule setting a maximum of $21 in charges per $100 borrowed will take effect soon. This new rule will be in addition to the rule requiring the lenders to be licensed.
This new rule set to go into effect tomorrow will cause major changes in the Ontario payday industry possibly causing some lenders to go out of business.
The LeadPile team will be watching this closely and will keep you posted on any updates or changes!

It seems new payday lending laws will be taking effect in January in the state of Washington. The new laws will limit the maximum loan amount to $700, or 30% of the consumer’s monthly gross income, whichever is less. There is going to also be a limit on the number of loans a consumer can take out to 8 loans in a 12 month period of time. One other stipulation implemented in this new law is that anyone who is in default on another loan, or still paying back a loan, can not take out a new payday loan starting in January.
My question is…. will these new regulations limit the number of leads that payday lenders purchase in this state, or will they still be interested in extending loans to consumers in the state of Washington? My guess is they will still very much be interested in obtaining payday loan leads from Leadpile and other lead providers in the state of Washington. Consumers need these short term loans and payday lenders should still be the ones providing them to the consumers.