Leadpile’s Blog

It seems new payday lending laws will be taking effect in January in the state of Washington. The new laws will limit the maximum loan amount to $700, or 30% of the consumer’s monthly gross income, whichever is less. There is going to also be a limit on the number of loans a consumer can take out to 8 loans in a 12 month period of time. One other stipulation implemented in this new law is that anyone who is in default on another loan, or still paying back a loan, can not take out a new payday loan starting in January.
My question is…. will these new regulations limit the number of leads that payday lenders purchase in this state, or will they still be interested in extending loans to consumers in the state of Washington? My guess is they will still very much be interested in obtaining payday loan leads from Leadpile and other lead providers in the state of Washington. Consumers need these short term loans and payday lenders should still be the ones providing them to the consumers.

The FDIC has released a report showing 30+ million people have little or no access to banking services. Unfortunately, this study is also highlighting the fact that many of these consumers are poor, immigrants or minorities. According to NPR news, “In all, 25.6 percent of U.S. households either lack bank accounts or use payday loans, check-cashing services and other costly alternatives to traditional banks, according to the survey.
The report is part of an FDIC effort to bring the so-called “unbanked” into the financial mainstream.
FDIC Chairman Sheila Bair said access to a bank account gives households “an important first step toward achieving financial security.” Vulnerable families need the ability to save for emergencies and borrow on affordable terms, she said in a statement.”
The one thing that really needs to be pointed out about this report is the fact that it talks about many people who do not have banking services, yet they are using services such as payday loans. In reality, a consumer generally can not get a payday loan if they do not have a checking account. There might be some lenders that allows no bank account, however most do require it. So, I am not sure payday loans should be in this article when speaking about the “unbanked” consumers??????

The Thanksgiving rush is now over, and retailers seem to be pretty pleased with the Black Friday results. However, now Cyber Monday is here and the kickoff to online shopping has begun. Internetnews.com is reporting sites such as Amazon.com and Walmart.com to be the potential big winners. Time will tell who is going to be the big winner this holiday season. Web sales only represent a small portion of the holiday sales, however year after year more and more people are turning to the internet for their shopping.
Leadpile is hoping to capitalize on some of this increased web traffic with some additional lead generation. Payday loansare in high demand, and we are hoping some will see these short term loans as an additional way to potentially purchase their much needed Christmas gifts.

In recent news in AZ, payday lenders are working with an former AZ attorney general – Grant Woods to try and keep payday loans from being eliminated fully in the state. In a recent vote the short terms loans had been voted to be eliminated, however some are trying to prevent this from happening. A local AZ paper is quoting that some payday lenders have hired a local company whose owners are advisors to the AZ governor, so this looks like they are really trying to win this battle this time. We all wish the people in AZ (Leadpile’s home) luck with winning this battle.

FDIC has rolled out some new programs for consumers. Some selected banks feel that low to moderate income consumers don’t have enough options. Therefore, some banks that are participating in the Federal Deposit Insurance Corp programs are offering some “special” types of loans to consumers. These loans are for those that don’t necessarily have good credit (because their credit is not pulled) and are not able to get a standard type of short term loan. Wallstreet Journal Online is reporting this great news for some consumers that are not able to get quick cash and are considered “under-banked”.
Some statements that some might question are comments such as, “Fees and interest paid to payday lenders and banks for overdraft protection contribute to a larger problem for low-income individuals–those types of loans don’t help build credit scores.” Are even some banks now trying to come up with programs that compete with the payday loan, and are they really trying to find some alternative options for consumers? I guess we will never know, but the one great thing is we are seeing some alternatives being offered to our nation’s consumers that need short term cash. This is exciting for Leadpile to see, and hopes all other banks will follow.

Canada is no longer an out of the way market that U.S companies do not want to do business with. Many of the hot Canadian companies are all coming together to try to sell themselves. These agencies are going to be traveling around the United States to show marketers that cities like Montreal and Quebec are the ideal new hot spot for market testing. Why is this? According to adage.com, “its language barrier prevents much outside media from seeping in, and vice versa — makes it an ideal place for U.S.-based marketers to experiment with new ideas and approaches before rolling them out to wider audiences.”
Several larger companies such as MasterCard and Mazda are way ahead of the game and have been utilizing Canada as a test market for several years now, both with great success. By testing in a smaller market with a smaller budget, marketers are able to see what works and what does not with out throwing their whole budget out the door. This also allows companies to try a more “out of the box” method.
LeadPile is a head of the game when it comes to working in Canada. Currently we are generating Canadian payday leads in Ontario. We are finding great success generating leads in Ontario and have plans to expand to some of the other Canadian markets.

In recent news, there are new payday lending laws in British Coumbia Canada. With these new regulations there are caps on interest rates and rules prohibiting predatory lending.

B.C.’s Business Practices and Consumer Protection (Payday Loans) Amendment Act and the Payday Loans regulation prohibit lenders, including phone and Internet lenders, from:

· Practices that unreasonably increase the borrower’s debt load, including rollovers that require borrowers to pay significant extra fees for extending the time to pay a loan.

· Requesting an assignment of wages, or collecting from a borrower’s employer.

· Operating unless licensed by Consumer Protection B.C.

Leadpile Lead Exchange has recently started generating payday loan leads in Canada, and is very much concerned with any legislation that is going on there. Just like US payday loans, we know that payday loans can be a much needed loan for many consumers. We will continue to try and match these consumers that need these short term loans, with those that can provide it to the consumer.

Payday loans are something that we discuss a lot on this blog, and are happy to let our readers know that we are expanding our payday loan/cash advance market into Canada. There was a high enough demand to warrant Leadpile to venture into this fairly unsaturated market. We are proud to be able to help those in Canada get connected with those lenders that want to provide them with one of these short term loans. If you are already a Leadpile publisher, you can access this new offer in your seller account. If you are not currently a part of the Leadpile Marketplace, contact us immediately!!! We look forward to this great new market that we are now venturing into!

Payday loans get a bad name, but are a necessary option for many individuals. Recently there has been a lot of bad press about payday loans and the high interest rates that are associated with them, however not all is bad about these loans. Payday loans help many people in tough times, times when they have no other option or places to turn.

According to Online PR News , a recent study shows that people living in states that currently have banned payday loans, turn to more desperate measures having far worse long term effects on the individuals financial standing. Over drafting accounts and bouncing checks is not a better option.

The benefits that payday loans can bring are enormous, allowing people to get help in times of need. At LeadPile, we generate thousands of payday loan leads and match these leads up with payday loan companies able to help them get through what they are dealing with. Payday loans are an asset, and are necessary in today’s economy.

Payday loan providers know that this the big season is just around the corner for them and they are willing to put in a fight to make sure that no one interferes with that. Every state has their own rules and regulations when it comes to getting a payday loans. One thing that they all have in common is that they all have interest rate caps, all except for Wisconsin that is. Currently, “Wisconsin remains the only state in the nation that doesn’t regulate an industry that lends money for two weeks at a time, frequently extends balances for big fees, and winds up getting as much as 520 percent interest on its loans.”
Payday loans are meant to provide individuals with fast cash and it is expected to be paid back fast as well. They are not meant to be used time and time again, but rather as a one time quick fix. There only becomes an issue when the consumer takes out loan after loan that they know that they will not be able to pay back in a timely manner.
So would a interest cap rate hurt or help the payday loan industry of Wisconsin? In most cases it would probably stay neutral. Many lenders believe that it would create more bounced checks where in fact, if they were to just look at statistical data from other state lenders, they would see how there was not an increase in bounced checks.

OLA (Online Lenders Alliance) is an organization that has been around since 2005 representing the online lending industry. Leadpile is a proud sponsor at this year’s fall conference in Colorado Springs, CO. Attending and sponsoring such an event, allows us to be amongst others that are working on initiatives to help build the payday loan industry in a positive manner. This upcoming conference will be a great opportunity for Leadpile to meet with those that we are working with now, and those that we can potentially team up with in the near future. We look forward to meeting everyone at the conference!

Till the season to be jolly….. Payday loan season has arrived. Networks, lenders and all those that are in the payday loan industry are fast approaching the busiest period of the year. The need for a payday loan becomes more and more in demand during the holidays, because people need to take out a quick short term loan to get things such as Christmas gifts.


Leadpile is proactively trying to keep up with the demand of the payday loan lead buyers/lenders, and the publishers that are requesting more resources to generate these leads. We are happy to introduce some pre pop sites (www.1500check.com AND www.uscashapproval.com) which makes the user experience much better when it comes to filling out the required information, and some new Microclick iForms for publishers to place on their websites. These are a great addition to the Microclick forms, ads, banners and landing sites we have available for our publishers.
Till the season to be jolly! Let’s talk payday loans!!!!