Leadpile's Blog

What To Watch Out For With Email Marketing

Mari Holt — Sun, 21 Mar 2010 01:21:27 +0000

Leadpile is very much familiar with email marketing and works with a lot of publishers that are generating traffic through this source of marketing. Because it has become so popular with companies trying to monetize data, and publishers trying to have a less expensive way to generate traffic, reading up on any new email marketing trends is important. DMNews brought up some key points about email marketing:
1. Permission and privacy: Various states are making rulings on cases that involve consumer’s information, so keeping up with not only CAN-SPAM but other legislation involving consumers privacy, is key to keeping your nose clean with the law.

2. Video in email: The next biggest thing is utilizing video in emails. If you are not someone that is utilizing this yet, you better start reading up now.

3. Partnership of email marketing and social media: Incorporating links to social media in emails is something that marketers picked up on last year, however the future of these two is going to be big. Perfecting the use of social media in email is something that all emailers will have to learn more about, because this is going to be something that is going to continue to emerge and you will need to learn to keep up with it.

“Nineteen percent of online marketing budgets are now allocated to e-mail, according MarketingSherpa, and 54% of marketers plan to increase their e-mail budgets this year, based on research from Econsultancy and ExactTarget.” If you are not a company that is looking at increasing your email marketing budget, trends show you might want to reconsider this!

Arizona Payday Loan Update

Natasha Aronov — Sat, 20 Mar 2010 01:26:29 +0000

As a follow up to our recent posting regarding Arizona Payday loans, the Senate Appropriations Committee voted 5-3 against the bill that would have allowed lenders to continue offering the high-interest short-term loans with the proposed adjustments to the rules.
In Arizona there are currently 596 Payday Loan businesses that provide employment for 2,500 people. The risk of these people losing their jobs is high, as well as loan customers will have to turn to most likely more expensive options to receive quick cash short-term loans.
The bill would have allowed fees of $15 per $100 borrowed, restricted the number of loans an individual could take out at one time and allowed a customer to rescind the transaction if the money was returned within two business days.
LeadPile will continue to keep a close eye on this and keep you updated on any new developments or possible hope for the AZ Payday industry!

Made in America…

Natasha Aronov — Wed, 17 Mar 2010 15:01:12 +0000

It seems like most times when I pay attention or notice where things are made, it is frequently “Made in China” or “Product of Mexico”. What is actually made in the US, and how is it determined where something is made when the parts for one item may come from all different companies?
According to msnbc.com a product “Made in America” has to be all or virtually all produced in the United States. The Federal Trade Commission uses up nearly 40 pages to explain what is required to label a product with this title.
To wear the American label, the product must be assembled and majority of the costs associated with producing the product must have incurred in the United States. If a product was made in several different states, one of them being the US, the consumers may be able to see this in a couple of different ways. The product may show the percentage of the content that was made in the U.S., or it can be stated on the product “Made in USA from imported parts”, or “Assembled in the USA”.
If a company gets caught making an untrue “Made in America” claim, the FTC will get an order forcing you to stop making that claim – there is potential for a heavy fine for each infraction. The FTC relies on consumers to “tip them off” to these infractions on their Complaint Assistant Web site.

More People Visited Facebook Than Google?

Mari Holt — Tue, 16 Mar 2010 15:44:31 +0000

No really? The social networking site Facebook has hit it BIG because it passed Google in the number of visitors coming to their site. Information Week stated, “For the week ending March 13, Facebook accounted for 7.07% of all U.S. Internet visits, while Google accounted for 7.03%, according to Hitwise. It was the first time Facebook had held the No. 1 spot for a week.” This is great news for Facebook, because this sort of ranking could potentially help them out financially. So, who will benefit besides Facebook themselves on this sort of increased ranking?
In the lead generation space I wish there was maybe some additional opportunity for this mega social networking site to be able to truly produce some great lead generation results. I have yet so see a publisher we work with at Leadpile that is effectively using Facebook to generate leads. What needs to happen in order for Affiliate Marketing to truly be able to capitalize on this site, or are there publishers that are showing success with monetizing Facebook traffic? I would like to speak with them if it is happening!
Great job Facebook… keep doing what you are doing, because it’s working!

Hope for the Payday Industry in Arizona?

Natasha Aronov — Mon, 15 Mar 2010 21:23:01 +0000

Arizona may have good news for the Payday loan industry this week as an amendment will be heard on Tuesday at 1:30pm. Adjustments suggested would restrict the number of loans a person could take out at one time, allowing fees of $15 per $100 borrowed, and also allowing the consumer to cancel the transaction if the borrowed money is returned within two business days. The amendment would require businesses to give at least 1.5 % of the fees it collects to “organizations that provide services to low-income and moderate income individuals” in their community.

Looks Like Direct Mail Is Really Struggling….

Mari Holt — Sun, 14 Mar 2010 04:18:49 +0000

In previous years, marketing strategies involved companies utilizing direct mail as a source to reach consumers. However, it seems to be going extinct because of it’s lack of effectiveness and cost. Today, companies are using email marketing and other direct marketing sources as a way to reach new consumers. Many however are still planning on utilizing direct mail as a source to get new clients, however the other source to generate consumer is growing at a much faster pace. The bottom line is, the economy seems to be heading in the right direction, which means marketing budgets can start coming back to now generate more customers. Any other marketing methods that are seeing a downward trend from the economy? Mail can’t be the only marketing method being affected by the nation’s struggling economy? Leadpile is certainly seeing the affects of the economy and it’s traffic coming in, so maybe this is affecting all sources of marketing.

Leadpile Partners Up With Lender To Help Military

Mari Holt — Fri, 12 Mar 2010 03:32:41 +0000

Leadpile works a lot in the payday loan industry, with regards to trying to connect those that are looking for a payday loan and those that can provide these short term loans to the consumers. However, if you are in the military you do not qualify for these types of loans, therefore there are alternatives that are offered to these consumers. Leadpile is excited to partner up with a lender that can help service these individuals. We are looking for publishers that can help us generate more of these leads.
This is what we are looking for in these leads:
Nationwide, “active duty” Military (no reserves or government employees) only, consumers must be looking for a $500+ loan, no daily caps and there is no restricted delivery schedules.

There are several ways to generate these leads:

* MicroClick Forms
* MicroClick iForms
* Banners
* Text Links
* “On Exit” Ads
* Open Market

If you are a publisher and looking to help provide these sorts of short term loans to members of our military, reach out to us!

Car Title Loans Change in Virginia

Natasha Aronov — Wed, 10 Mar 2010 14:29:04 +0000

A new bill has passed in Virginia setting new guidelines for car title loans. This bill will enforce caps on interest rates and loan terms which is something that has not been done before. Similar to a law in Tennessee the loans are restricted to a year in length, restrict the loan amount to half of the car’s value in addition to preventing new interest being added onto the loan once the car has been repossessed. A tiered interest rate cap will be put into effect, running from 22 percent per month for a loan smaller than $700, to a maximum 15 percent for loans higher than $1,400.
Car title loans are a topic of controversy lately in a similar way to payday loans. The loans both help consumers who are in need and would not have other options, but can be at times tricky for consumers to understand if they are not taking the time to read the terms. The consumer needs to always be aware of the terms of the loan and the interest rate they will be paying. If applying for a loan, being as educated as possible can help the consumer know all options available and prepare/make a plan to use the loan responsibly.

Google & Dish Network Partner Up

Mari Holt — Wed, 10 Mar 2010 04:04:20 +0000

Technology these days is something that continues to be so innovative with what new concepts get rolled out. The newest concept that ceases to surprise me is the idea of having testing going on for a TV search engine. NPR news is reporting that Google and Dish Network are teaming up to bring together a search engine to our television sets (specifically Dish Network clients). This is only in a test mode, however if the testing goes successfully, Dish Network clients could utilize their televisions to search the television programming while also searching the internet for video services such as Hulu or YouTube. So is this really that big of a deal, or is this something really innovative that other television network providers are going to want to be a part of? Does this affect the Google search engine and how companies like Leadpile utilize it to generate traffic? I guess time will really tell with this one.

Another Apple “Must Have” Gadget?

Natasha Aronov — Mon, 08 Mar 2010 14:05:00 +0000

Just as you thought you had all of the gadgets that you needed, Apple comes up with something new! The iPad, which is a large version of the iPhone without phone capabilities, will be hitting the shelves in the US on April 3rd. The iPad was originally unveiled in Jan and expected to be on the market in March, but has been delayed now until April. The iPad is smaller than most laptops, but much larger than a cell phone. The device’s first version will only be able to connect to Wi-Fi networks, while the second will be able to connect to “3G” cell networks. Ranging in price from $499 – $829 depending on data storage size and version.
There are 12 specific new applications for the iPad, as well as it is able to run many of the apps already created for the iPhone. Apple’s Web site will allow you to place orders for the iPad starting March 12th!!