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Mortgage Companies and Lead Exchanges…The perfect combination

June 24, 2008 By: Andy J. Category: Lead Exchange, Mortgage Homeowner Leads

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According to Bloomberg,  Mortgage applications in the U.S. declined last week, led by a slump in refinancing as borrowing costs surged.  Sales will probably remain depressed as lenders restrict credit, and concern over inflation boosts mortgage rates. The highest mortgage rates in a year may have precipitated the slump in demand. The average rate on a 30 year  fixed-rate loan rose to 6.57, the highest level since June 2007, from 6.24 percent. 

So what are Mortgage Companies to do? 

They have one of two choices… Go big in a downturn, get small and ride it out, or close their doors.

What does a Lead Marketplace do for Mortgage Companies right now? Do what they have always done…Let the demand drives the lead…simple and easy.