Leadpile’s Blog

Ford is stepping up and taking action to assist parents in controlling the speed when their teenager are behind the wheel. Teenagers account for a large percentage of car accidents, mainly due to speeding.  Ford has just introduced a new feature called “My Key”.  My Key will play a major role in decreasing potential car accidents caused by teenagers. 
Parents will be able to limit teen drivers to a speed of 80mph, using a computer chip on the key. Parents also have the option of controlling the stereo volume, which has been known to also distract teen drivers.  In addition, there is a programable chip that can be installed to set off a six second chime, if the driver is not wearing their seat-belt.  Parents can even instruct to set up an annoying chime that will keep going off if they go over 45, 55, or 65mph. Safety first!  
My Key will be rolled out in the summer of 2010 in both cars and trucks.  It will debut in the new 2010 Ford Focus, but also become a part of both Lincoln and Mercury models. 

Ford will get a lot of attention with the My Key.  I’m sure it will quickly spread across other recognized brands.  Smart move for Ford to lead the pack on targeting safety and teens. Teens of course are not thrilled, but overall it’s a great feature that Ford created to promote safety.
What do you think about this new My Key? Is it a thumbs up or thumbs down? 

Publishers are spending a lot of money on PPC campaigns through Google AdWords.  Have you ever researched the cost of producing a real time quality lead? Depending on the vertical, it can get really expensive, especially if you are looking for quality and genuine interest.

Capturing a name, number, email, address, best time to call, can get really expensive. If you want to target geographically, by zip or state, it will increase your price and lower the amount of traffic you are getting. A lead can be really inexpensive, if you are just capturing email address, and you incentivize it, but if you are looking to attract customers that are genuinely interested in your service, its not going to be .20 cents or .50 cents, it will be way more expensive. You can expect prices as these if you are looking for lists, but why would you do that when you have the Yellow Pages and costs you nothing. You can definitely get leads for such a price, but those will be leads that are generated from the yellow pages, or aged data (lists) of consumers that showed an interest in your service years ago.  So what is the price for a good, real time, exclusive leads? It depends, it can be very expensive, depending how competitive is your vertical.  You will get what you are paying for. In other words, you are going to be happy with the return on your investment (ROI).

Advertisers have to consider that publishers or lead exchanges are eating the cost of any leads that are invalid.  Paying anywhere between .25 to $1.50 per click, or even $15, does not guarantee a conversion. Even if we get a conversion, it will not necessarily mean that you, as a buyer, will accept the lead. If you are a Debt Settlement buyer, you might want only want $15,000 and above in Unsecured Debt, which will significantly increase the price to produce that lead. 

Lead exchanges welcome advertisers to join the marketplace to HOST their offers. Paying the right price for the lead, working with the lead exchange to optimize your campaign and filter the lead sources, will ensure a successful campaign for you, as a buyer, and for the Lead Exchange and its publishers. 

Think of it this way, lets say you need to travel to a different state.  Would you rather rent a bike or a car? By renting a bike, you will save money on gas and get in a better shape If you are concerned about the time you need to get to your destination, this will not work too well for you, and renting a car might be more suited for you. Time is money, and we all know it very well.

Make great choices and you will see more money coming into your business! Buy quality, real time exclusive leads, and you can be assured that Leadpile will be on your side from start to end! Pay the price that they are worth and you will get the satisfaction that you are searching for!

Leadpile’s Motto: “Good is the Enemy of Great!” – Jim Collins, Good to Great

Client feedback is highly important.  Keeping customers happy is the key to building a long prosperous partnership.  Providing the product or service they most desire will give your company a high retention rate.  Keeping them happy and satisfied with what they need to continue building will be strong points to help your company build as well.

I have learned over time, that listening is the key to providing the right service for your clients.  Both buyers (needing leads) and sellers (making more revenue from their sites) need full attention when you are on the phone.  Selling is not just about the product selling itself.  Its about the product being effective and right for each client needs.  

Every publisher and advertiser needs attention and dedication.  When you talk to them, your building trust. When they trust you, they will feel comfortable doing business with you.  This is why its important to ask your clients for feedback! Don’t be scared, talk to your client.  

Build a relationship and a strong lucrative partnership with your affiliates and ask them to let you help them by becoming better. Knowing your client’s needs is important for any marketplace.  Being able to provide them with the service is even more important.

All in all, listen to what your advertisers or publishers are searching for, and you will have a successful lead exchange!

According to Matthew Benson of the Arizona Republic, The leaders of an initiative that was attempting to shut down Arizona’s payday-loan industry have recently withdrawn their proposal. They said they failed to collect enough signatures to make the state’s November ballot. Benson says the group, Stop Payday Loans, indicates that they will instead focus their attention on defeating an initiative led by the payday-loan industry that would include some consumer-interest reforms but also allow the industry and its more than 600 branches to operate in perpetuity in Arizona.  A provision in state law enabling the payday-loan industry is scheduled to end in 2010, barring an extension.

The Arizona players should take a cue from the recent Ohio initiatives, and come up with an excellent compromise on the issue to ensure fair lending in Arizona.