Keeping up with the fast pace of the Internet advertising world is a challenge for anyone let alone a huge conglomerate such as Google. Google, which is constantly under a close eye by many in the online-marketplace for changing trends and new directions to follow is once again advancing in ways to attract consumers.
According to MediaPostNEWS Google has been advancing the advertising opportunities offered in many ways such as upgrades to its search engine, mobile, Adwords and AdSense platforms. Google has recently also re-vamped the placement of text ads making the over all look of the search page cleaner with less gaps improving the search experience.
Good news for Google investors is the hope that improvement in analytics and the Web site optimizer will prove to increase consumer spend by tracking traffic patterns and pin-pointing sites that attract high volumes of visitors. I mean really does this mean anything to the internet world, or is this something that they SHOULD be doing to stay in competition with the other search engines? Hopefully this sets the precedence that you have to continue to improve what you have and not take advantage of the fact that you are #1. Really Google could just sit in the first place of search engine use, and not look internally to improve, but instead they are being proactive to always look at ways to enhance what they have.

Google has implemented a way for advertisers to sell on mobile phones. Google is partnering up with mobile applications to allow the Google AdSense to be incorporated into their applications. DMNews states that mobile app usage is starting to exceed mobile web usage, therefore there is a lot of potential here with this partnership. Ads will be presented to the mobile users that match up with geographically in a text or image format, just like on the traditional AdSense ads.
This is great news for the Leadpile publishers that are looking for additional ways to generate online revenue. These potential consumers that are downloading the mobile applications are a more targeted consumer, versus those just “surfing” the net. I am sure this is just the beginning of learning new ways to monetize the mobile applications.