According to DMNews, payday lender Advance America has launched a new type of marketing campaign. They are using various marketing campaigns like social networking sites, direct mail, internet marketing and more to try and keep their name in front of consumers who might be going through tough times. They are looking to generate consumers who would like to share their experiences with the company, and other potential payday loan recipients. Advance America is posting all these testimonials on the site www.whoisthereforyou.com for other consumers to be able to read and relate to. They want consumers to understand that others have been through their same type of situation, and Advance America is there for them in these tough times.
This is a great way for a payday company to bring some positive light to an industry that is not always getting the right kind of attention.
A payday lender doing this definitely shows that they do care about their customers!