Major Brands Looking To The Internet
It looks like big brand names are maybe seeing that technology (the internet specifically) is where they need to look to to promote their products bigger and better. In recent years, luxury brands have not had to look at using the internet to generate business. They would do costly things like high end fashion magazine layouts or lavish displays at their stores. However, when times are tough (and you see a lot of traffic on your website) you brainstorm on ways you can generate business for the smallest cost. This is why many luxury brands are now looking at the internet as a way to generate more interest in their “brand”. Previously, businesses could solely depend on traditional sources of revenue, but never the internet. Adage.com reports that less than 33% of luxury companies were using the internet to generate business. I can not imagine this, but it seems it is in fact true. The future of the internet is really where it is at, yet some are just a little slower at seeing the “light” it seems. I guess better late than never!