Leadpile's Blog» advertisers

Tips for Saving Money

Jolene Phipps — Mon, 12 Dec 2011 20:39:32 +0000

As the end of December comes around and the beginning of January nears, people in general start re-evaluating their budget. A popular new years resolution is “saving money”. So if this is a common goal why is it so hard to accomplish?

Due to the economic recession many households are making less then before, making it hard to bank extra money. We also live in a society that thrives on promoting or advertising what you must have! The line between need and want often become crossed and we end up overspending for the month.

So how can we save? The answer lies in each one of us. We don’t have to strive for the moon – to overshoot and miss all together. If we take baby steps we can be successful, and if one month you fall down, don’t let it stop you! Get up and start over again. Here are a few money saving tips that can help you get started:

Set up a separate savings account and actually use it to save money.
Split your direct deposit so that $25.00 out of each paycheck goes into your savings account. (out of sight out of mind)
Save any change that you receive after making a cash purchase. (you will be surprised how fast this adds up)
Plan a monthly budget, start with you needs first i.e. Rent/mortgage, electricity, car payments etc. and then budget in an allotted dollar amount for wants and stick to it.
Write out your grocery list before you go shopping and only get what is on the list

If you start implementing even a couple of these suggestion you will be surprised by what you can save!

Happy Savings!

The World of Digital Media and Your Marketing Plan

Jason Sperfslage — Wed, 09 Nov 2011 15:38:19 +0000

According to research conducted by ZenithOptimedia in 2010 over $64 Billion was spent in 2010 on online advertising. Over 64% of this revenue went to only five companies; Google, Yahoo!, Microsoft, Facebook, and AOL. You can see the graph below for the full breakdown showing the percentage that each controls.

With such a large percentage of the market being cornered by a small number of businesses where should smaller businesses be putting their online advertising budget? Marketing via social media seems to be a popular choice as businesses are starting to allocate more of their marketing budget in to this portion of online advertising. Facebook is already #4 on this list, how much and how quickly will they be taking over market share in online ad spending?

Affiliate Tip Of The Week!

Natasha Aronov — Mon, 07 Jun 2010 18:01:38 +0000

In this business adding new or additional tools and reporting options inside your administration interface is imperative to creating success and sending the right information to publishers and advertisers. The truth is, the data needed is always available, it’s just not always obvious to see. Working with your programmers to get what you need and updates to make information more accessible is important – just remember, marketing terminology does not apply to the tech team, so make sure to be precise in your requests to make the necessary changes a smooth process on all sides.

A great Affiliate Manager does not take no for an answer and will always find a way to get the job done! If you need something to make your job better, you will always find a way. At LeadPile it is our constant and never ending passion to make everything we do for our Advertising and Publishing Partners the best that it can be!

LeadPile Twitter Page: http://twitter.com/Leadpile

LeadPile Facebook Page:http://www.facebook.com/home.php?#!/profile.php?id=524373532&ref=ts

Twitter Trying To Preserve User Experience…

Natasha Aronov — Tue, 25 May 2010 22:13:23 +0000

Twitter has made the decision to ban third-party advertisements on its site in an effort to keep control on the integrity and monetization of the site. According to PCWorld, Twitter is building a firewall that will block out the advertisments that tarnish the coherent “timeline”. As this change may help with the amount of “spam” you receive in your timeline, it also appears that Twitter would prefer to make money with its “Promoted Tweets platform” this change will restrict just anyone from posting their own advertisements.

Twitter has listed these 3 reasons as being behind this decision:

• Preserve Twitter’s unique user experience
• Focus on long-term monetization, rather than the short-term goals of third parties
• Ditch covering all costs of maintaining its network — third parties apparently shoulder little responsibility

Those who will be/will not be affected by this new change:

• Services that do not generate revenue, or do so without advertising (such as subscriptions), will not be affected.
• To pay, groups can establish a revenue split with Twitter or agree to license their data stream. Using Promoted Tweets is encouraged.

The fine details — such as minimum fees and revenue splits — have not been established and Twitter is likely to implement fees on a case-by-case basis.

LeadPile team members all have Twitter pages that can give you information regarding new or exciting offers before anyone else!

To follow us on Twitter:

LeadPile Twitter Page: http://twitter.com/Leadpile

Mari Holt LeadPile Twitter Page: http://twitter.com/mari_leadpile
Eugen Ilie LeadPile Twitter Page: http://twitter.com/Eugen_LeadPile
Natasha Aronov LeadPile Twitter Page: http://twitter.com/N_LeadPile

US Online Advertising To Recover This Year

Christina — Mon, 24 May 2010 16:58:39 +0000

Spending on Internet advertising in the US should “almost completely recover” this year according to the IDC.

With Search and Mobile advertising seeing the largest growth.

Search revenue is expected to increase from 13.8 billion to 27.3 billion between 2009 and 2014. Mobile will see an astonishing growth of 220 million to 1.8 billion.

Currently Google holds a 64% share in the US search market with Yahoo at 18% and Microsoft at 12%. With Yahoo recently agreeing to outsource its search to Microsoft and Google’s proposed $750 million purchase of Admob it will be interesting to see how these big players affect online and offline advertising.

Advertising On Twitter?

Monica Vo — Tue, 13 Apr 2010 21:45:21 +0000

Twitter has exploded over the past few years, empowering news to travel at nearly lightening speed. Over 50 million people post on Twitter per day right now! But this big question has always been, what are their plans for a business model? Well, the latest news is that companies will now be able to advertise on Twitter. This plan for advertising will start with 10 companies including Starbucks, Virgin America and Best Buy.

The advertising program will be called Promoted Tweets. The ad-matching and pricing formula for this advertising has not been announced yet, but preliminary discussions indicate a CPM pricing model. As they continue, Twitter will likely seek other alternative ways to charge advertisers.

In the new Promoted Tweets program, when a company pays for a tweet, the promoted message will appear at the top of the results, regardless of the time it was written. Promoted Tweets will also appear in the organic Twitter stream rather than on the side like other social networks promote. Additionally, they will also be highlighted so that companies have the capability to respond if conversations turn negative. It is still unclear how these promoted posts should appear, but it may be based on topics, geographic locations or shared interests.

Much more to come on the Twitter Promoted Tweets program, but affiliate marketers all over are likely “tweeting” about how to capture this audience even more with this new program!

What Was Your Favorite Super Bowl Ad?

Natasha Aronov — Fri, 22 Jan 2010 08:01:01 +0000

Those five words seem to be to most said that day after the Super Bowl. It seems as if people are more interested in watching the new television ads rather than the actual Superbowl (unless your team is playing or you have money riding on it, of course!). This year does not seem as if it is going to be any different. According to a Nielsen survey, 51 percent of viewers are more interested in watching the Super Bowl for its ads, rather than the actual game. The survey also shows that viewers are more likely to remember the ads that are shown in the first quarter rather then the second, third, and fourth (the fourth having the least recall, only at 25 percent). Most of the ads that show in the fourth quarter tend to have similar ratings to a regular television commercial.
So how much cash is being shelled out this year? For a thirty second spot, it will cost an advertiser three million dollars. When spending that type of money for such a short period of time, advertisers are trying harder than ever to make sure that their commercials are remembered. Companies such has Papa Johns got creative by taking this years Super Bowls roman numeral and turning it in to a new pizza offer. Super Bowl XLIV will now be a Papa Johns Xtra Large four(IV) topping pizza. Boost Mobile is giving consumers a sneak peak of their ad on YouTube, for hopes that it will create excitement and buzz before it is aired during the game. Brands are also trying to use social media more for their Super Bowl advertising. Marketers are realizing that social networks is a great way to have people buzz about a product and get the word around.
It is interesting how on a daily basis so many of us will skip through the commercials, but for the Super Bowl we sit down to watch them. Some of the big players that you will see this year will be Frito-Lay, Boost Mobile, Diamond Foods, and many more. It is very important that brands are taking the time to make sure that they are remembered and are coming up with new and creative way to advertise. LeadPile has also been working hard to create new successful offers, however unfortunately we will be sitting this one out with advertising during the Super Bowl. Wishful thinking uh?
Now the only real question is, are you going to be watching it for the game, or the commercials?

Leadpile & The Affiliate Summit West

Mari Woods Holt — Thu, 14 Jan 2010 03:55:25 +0000

Leadpile is excited to be a part of the upcoming Affiliate Summit West in Las Vegas, NV. If you are an affiliate that will be attending this weekend’s upcoming show, please make sure and stop by our Meet Market booth on Sunday January 17th. This show is a great opportunity for us to see some past, present and new partners all in one place. We would love to talk about lead generation, publisher opportunities, advertisers opportunities, affiliate marketing, traffic and anything else related to affiliate marketing. If you are not attending the show, make sure and reach out to us so we can discuss how we can potentially work together (mari@leadpile.com).

YouTube Testing Skippable Ads

Mari Woods Holt — Thu, 12 Nov 2009 15:08:51 +0000

In years past YouTube tried to roll out in-stream ads (in 1997), however the acceptance of it did not go to well with viewers. Time has past and there are other sites that have incorporates such ads, so YouTube is now looking at taking another stab at it. It makes sense because YouTube is utilized by so many people in so many ways, that incorporating some sort of ads had to become part the of “YouTube Revolution”. The good thing about what YouTube is doing, is that they are creating these ads that are actually able to be skipped. However, what they are finding is that if you have a short 15 second ad, more people are not “skipping” over the ad. This is great news for the advertiser trying to get their ads played. Maybe the future of high priced Super Bowl ads will continue on from our televisions to our computers?
Leadpile has incorporated YouTube into our marketing efforts to help get our name out there, and we can certainly see a potential with bringing in ads to these videos. YouTube has to learn to make money, so what other options do they have but to look at cashing in on all the eyes they have on their videos? I think it is a good marketing idea…..

Happy Birthday Display Ads!

Natasha Aronov — Thu, 29 Oct 2009 03:15:48 +0000

Fifteen years ago today the first banner advertisement was displayed on www.Hotwired.com. At the time there were only about two million internet uses in the United States and the only way of getting connected was through a slow dial up connection. When banners advertising was first introduced, many companies were very hesitant and weary about such advertisement. Some of the very first companies to sign on to this new way of advertising were MCI, Volvo, 1-800-Collect, and AT&T. The banner ads were a simple static image located at the top of a web page almost acting as the header. Some of the ads did not even have a call to action or show anywhere in the creative what the product being advertised was.
When it was discovered that an ad could be clicked on and have the consumer redirect to the page advertisers did not know what to think. Some loved it, and others not so much because they did not want to seem like they were being pushy. Volvo had their consumers who clicked on their ads be redirected to simple questionnaire about the Volvo they might be interested in.
Banner ads have come a great distance since 1994 when they first started to appear. No longer are they just static images with no call to action on the top of a web page. They now expand, float on the page, have movies/sound embedded, and even can have the user interact and play games within them. Whether the advertisers are just tracking impressions/CTR or are going the distance and tracking CPA/CPL, the ideas and possibilities seem endless for online advertising. I am sure that we are still at the tip of the iceburg with what we have seen so far. It will be very interesting to see what the next fifteen years will bring to online advertising. Leadpile will attempt to keep up with the innovative ideas of the online advertising world!