Leadpile's Blog» Adwords

Google Is Trying To Stay One Step Ahead

Natasha Aronov — Wed, 16 Sep 2009 18:54:01 +0000

Keeping up with the fast pace of the Internet advertising world is a challenge for anyone let alone a huge conglomerate such as Google. Google, which is constantly under a close eye by many in the online-marketplace for changing trends and new directions to follow is once again advancing in ways to attract consumers.
According to MediaPostNEWS Google has been advancing the advertising opportunities offered in many ways such as upgrades to its search engine, mobile, Adwords and AdSense platforms. Google has recently also re-vamped the placement of text ads making the over all look of the search page cleaner with less gaps improving the search experience.
Good news for Google investors is the hope that improvement in analytics and the Web site optimizer will prove to increase consumer spend by tracking traffic patterns and pin-pointing sites that attract high volumes of visitors. I mean really does this mean anything to the internet world, or is this something that they SHOULD be doing to stay in competition with the other search engines? Hopefully this sets the precedence that you have to continue to improve what you have and not take advantage of the fact that you are #1. Really Google could just sit in the first place of search engine use, and not look internally to improve, but instead they are being proactive to always look at ways to enhance what they have.

Google Offers Helpful Video

Mari Holt — Tue, 21 Jul 2009 03:37:13 +0000

Google has rolled out some recent videos to help improve your landing pages and conversions. The video discusses aspects that would be helpful for converting visitors, versus driving them away. The 7 deadly sins of landing page design is a little lengthy, but certainly a video that you can take something away from. Leadpile publishers might want to take a look!

Google Loosens Adwords Trademark Policy

Mari Holt — Mon, 18 May 2009 14:00:06 +0000

In recent news, Google announced some changes with it’s Adwords trademark policy. The new policy will now allow advertisers to utilize trademarked names in their text ads, even if the trademark does belong to someone else. Previously, advertisers could only use generic terms, however with this change advertisers can utilize brand names. There seems to still be some restrictions that Google outlines in their trademark policy. With these changes, Google is now in line with Yahoo and Microsoft, who had already made these changes. This loosened trademark policy is now more in line with standard practices in the offline world.
These new changes to Adwords certainly is something our Leadpile publishers will want to pay attention to.