Leadpile’s Blog

It’s a pretty amazing world we’re living in!!. Globalization is more real than ever. Everyday. our Lead Exchange is seeing people from all around the globe joining our Marketplace.

 They start just by creating an account with us and the next day we see hundreds of leads generated by their websites targeting US traffic.

 Thomas L. Friedman, in his book entitled “The World is Flat”, has captured the idea of globalization in a very distinctive way, and now we can see it materialized inside our business.  “The world has been flattened. As a result of the triple convergence, global collaboration and competition — between individuals and individuals, companies and individuals, companies and companies, and companies and customers — have been made cheaper, easier, more friction-free, and more productive for more people from more corners of the earth than at any time in the history of the world.”

The stories you hear from these people are very inspiring, and we are more than proud to be involved in an industry that can create opportunities and give people a chance for a better life, no matter where they are on the globe. 

This is a testimonial by one of our publisher who has received rave reviews for their Lead Exchange quality from Thailand: 

“I would just like to say, Leadpile.com is the best, I’m more than happy with Leadpile’s lead sellers program. Leadpile’s customer support is excellent and they are always willing to help. As high conversion rate and high payout on selling leads at Leadpile.com, I would recommend Leadpile.com to everyone!”

Nanthawan K.

We thank NK., and all the other thousands of publishers around the world  who have become part of our lives.

How much are your keywords worth? Being involved in the PPC or SEO, you will be constantly challenged to find the right keywords to use. One way to track which keywords are giving you conversions  is to place a tracking pixel in your confirmation pages. Leadpile has made this process easier than ever before.  For those using the MicroClick Form, Leadpile provides a detailed report that will display the Search Engine and the “Keyword” used by the visitor to find the website. Only the visits that resulted in a transaction are displayed. This report is based on the “referrer” and for that reason, you don’t need to add anything in the tracking URL. Once you take the MicroClick Form and you add it to you page you are done. All the stats are being gathered and displayed for you in the account. A snapshot of one of our Publishers’ report is provided below.

It’s the only time when such tools are made available to the publishers. We believe that the affiliate marketing is changing, and the current publishers are looking for more than just ways of sending traffic to “offers”, they are looking for ways to become part of the lead-gen space.

There seems to be an increase in the amount of traffic that is coming to a certain type of website.  Recent studies show that coupon websites are dealing with a large increase (sometimes almost double) in the amount of traffic because of people’s need for saving money.  Consumers are frequenting websites that offer coupons to print out, listings of stores and what they all have on sale, and other websites that provide the best deals in your area.

If consumers are going to these types of websites more often now, wouldn’t this be a good place to do some lead generation?  I took a look at some of these types of websites like coupons.com, eversave.com, couponmountain.com and coolsavings.com, and all but one of them had some sort of advertising/affiliate links on them.  These sites are attracting more consumers that might not have previously been surfing the net, like they are now.  

Therefore, should lead generation companies look at maybe generating leads from these sorts of sites?  I would say yes because if these consumers are looking for ways to save money, they might be a good candidate for someone who is interested in things like debt consolidation, debt settlement, a payday loan or other services. Is it wrong to look at this as an opportunity to generate leads?  These money saving sites are a great place to capture that targeted audience that that is obviously looking to save money.  We are all trying come up with ways to generate business, but at the same time help those that TRUELY need it.  I think it is time to go take a look at those sites and see what type of affiliate program they have.

Webster’s defines Quality Assurance as “a program for the systematic monitoring and evaluation of the various aspects of a project, service, or facility to ensure that standards of quality are being” and Quality Control as “an aggregate of activities (as design analysis and inspection for defects) designed to ensure adequate quality especially in manufactured products”. Doing both is making sure that every lead and producer is of the highest quality.

 Quality Assurance should be done on a daily basis to make sure that each producer is introducing the best quality lead to a marketplace. Every company should check a select number of leads every day to check quality and make sure that everyone is doing their best to make every lead the best it can be.

 Quality Control must be done if a lead happens to get returned. By checking each one and making sure those producers get notified if there is abundance by them so that they can make assessments and/or adjustments.

 Quality is very important and is something that everyone must think about. Whether you are a producer bringing in a lead, or a buyer trying to contact a consumer, quality should be one of the first things that you think about.  

Working in affiliate marketing you always want to figure out creative ways to get your name out there on the net.  Here are some places that I found to be helpful in building the partners I am working with.

LinkedIn- great place to join various groups and have access to companies in your line of work.  I found that some people I come across in my network are companies/websites that I would not have necessarily located with one of the search engines.  LinkedIn is also great to get some professional advice from all the people in your network.   You create a profile and the website does the work for you!  Great site to get your name out there! 

http://www.linkedin.com/home?trk=hb_home

Glam Interactive Group- womens on-line networking site.  This site allows you to get in touch with women who are always looking for new partnerships and new ventures.  You have a profile on this site and the website does the work of connecting you with other women in the industry.

http://glaminteractivenetwork.ning.com

Ecomexpo- a virtual tradeshow for the on-line marketing industry.  If your company can’t necessarily get out to the tradeshows around the US, then this is a great way to network and meet new potential partners. You can have a booth set up or just be a visitor.  Nice way to get a lot of new contacts in companies that you might already be working in or have wanted to work with.  All the work can be done from your desk.

http://www.ecomxpo.com/

youtube- great place to see some off the wall videos, but I also found it to be a place that you could locate some partners.  There are a lot of affiliate marketers doing videos and talking about various aspects of the industry.  Maybe they are a great candidate to become a partner or they have connections to those that might be interested.

http://www.youtube.com/

Trying to come up with unique ways to get new partners is something I feel that you have to do in order to grow your business.  Using these sites has helped me to come into contact with new people that I might not have ever ran into.

We have some really exciting news! It seems that we are really trying to make everything tiny Here at Leadpile we say “Space does matter!” … not size (actually I just made it up now).

Starting with our Form (the I-SaveNow form), to our current new release of the “Microsites”. The Microsites are small one page sites that will be opened in a new window, giving you total control over your own site and adding a incredible monetization opportunity for your content. Now, not only you will have the capability to use our Form wherever you want on your page, but you can also use text links (or actually even banners) that will popup a screenshot and direct the visitor to a Microsite where, the consumer, can fill out the form. On a Mouse Over effect a screenshot will appear, and by clicking on the link or screenshot, it will open a new window with the microsite.

To see how it works, please visit the following link:
MyOnlineRequest.com
- go with the mouse over the links you see in the main content of the page: payday, credit repair.

More information will be available soon!

It’s time!!! We are ready to show you how to take a full advantage of the new Microsites.

… Okay, let me say it: MicroSites will Rule The World

Some of you are more knowledgeable when it comes to HTML and JavaScript, so will have no problems whatsoever to play around with the code. We have tried to make it as easy as possible for everyone, and this is just phase 1. The phase 2 will make everything available for you inside your account, so you can go through an easy wizard to create the code you want.

There is no limit on the number of ads you put on your site. Target each keyword you want and add the code to the keyword, and we do the rest.

On the mouse over the visitor will see a snapshot of the microsite, and by clicking on it, a new small window will open where the consumer can start filling out the form.

Why is this so great? Well, the consumer will not leave your site, you can have as many “links” as you want, and in addition to these, you can still add links to our different offers, or even our I-SaveNow Form.

It’s just a simple copy and paste and you are ready to go!

To learn more about it and check the samples please go to:

http://www.leadpile.com/microsites.html

If there are any questions, please don’t hesitate to contact your account manager. Thank you for your time.

At LeadPile we strive to create long-term partnerships with our clients! Our high driven endurance to maximized your ROI is important to us. We have some of the hottest quality leads in the industry.

Payday/Cash Advance, Auto Financing, and Debt leads are beyond our most demanded lead types! If you need these leads delivered to you via POST, LeadPile can do it! We can integrate via XML, SOAP, or HTTP POST.

We are currently expanding to new verticals and augmenting volume due to the high demand in our marketplace. We would like to invite you to join the World’s Largest Online Lead Marketplace and let us help you succeed with the quality lead!