There has been some recent blog posts by myself and my peers, regarding the Affiliate Summit Boston we recently attended. After attending this particular show, I could not believe all the new companies that are becoming a part of the Affiliate Marketing world. Companies that you would not expect are getting into affiliate marketing. The fact is these publishers and advertisers are realizing they are going to reach more people through the internet, versus other advertising methods.

According to Jupiter Research, “In 2008, online marketers will spend $2.1 billion on affiliate marketing fees, with US online affiliate marketing spending reaching $3.3 billion in 2012.” Companies from Sandels Vacations to Overstock.com are getting in on affiliate marketing. Companies like the idea of getting involved in affiliate marketing because there is not much cost to them to do this, and the cost that is involved is performance based. This means that if you have an affiliate program and there is no success, than there is no loss of revenue for the company. This low risk advertising is one of the reasons affiliate marketing is becoming such a large part of the marketing world.
Unfortunately, with the greatness of affiliate marketing there comes some bad. There are some unethical affiliates who are not always doing the “right” thing. This sort of behavior is something companies will just have to continue to monitor, to maintain the greatness of their affiliate programs.
Searching forums, blogs and other online information about affiliate marketing is key to perfecting it. Leadpile Lead Exchange will continue to be involved in events such as the Afffiliate Summit, and other online affiliate marketing forums.

KNOWLEDGE = power
AFFILIATE MARKETING = building your business

If you follow the LeadGen business, you probably have already heard that the LeadPile Exchange recently announced that it has topped the 15,000 mark in Buyer Accounts. While this is quite an interesting accomplishment for Leadpile Exchange, the real key is to monetize these buyer accounts by placing them in the position to provide accelerated growth to the platform.

Leadpile’s advanced proprietary exchange system places lead buyers in the position to receive exclusive leads “real-time” in the format they want, and with any filters they need. It also can provide lead buyers the opportunity to simply self-select and download as many leads as they desire from the huge lead database. Many people ask why would a Lead Buyer use Leadpile’s Centralized Online Exclusive Lead Marketplace instead of an “Old Fashioned Affiliate Program”. It’s really quite simple. Leadpile’s exchange provides Lead Buyers with an incredible platform to reach the finest Lead Sellers in the world. Lead Buyers can bid on Leads making the marketplace more efficient. And not only that, Lead Buyers will pay a much lower commission than with “The Old Fashioned Affiliate Program”. And more importantly, Lead Buyers in the exchange purchase leads on a real time basis, and only buy what their system is set up to buy, with the filters you desire!