Phoenix June 30th, 2009 — LeadPile, The World’s Largest Online Exclusive Lead Exchange announced today record results for its MicroClick Form (http://www.microclick.com) in June, 2009. LeadPile reports a record number of Lead Verticals being served by its MicroClick Form with Lead Sellers producing leads in 61 different verticals in the month of June. This makes the LeadPile MicroClick Form the most widely used Multi Vertical Lead Generation Form in the lead Marketplace and Lead Exchange Industry.

LeadPile’s Centralized Online Exclusive Lead Marketplace supports thousands of affiliates that use the exchange to sell to suitable lead buyers. By using the LeadPile MicroClick Form, Affiliates can focus on driving traffic to their pages and not on managing lead buyer relationships. Over 90% of LeadPile’s active affiliates are currently using the MicroClick form, offloading the responsibility for lead collection, management, technology infrastructure, and quality control to LeadPile.

Astoundingly, LeadPile’s MicroClick form has been used to produce leads as diversified as Tax Debt Relief, Home Improvements, Business Loans, Health Insurance, Equipment Leasing, Credit Card Processing, Cash For Gold and more.

Andrew Jacob, CEO of LeadPile says, “The LeadPile MicroClick Form allows us to handle leads across multiple verticals, including payday, starter credit, debt consolidation, credit repair, bankruptcy, auto financing, and homeowner. While the majority of leads currently being exchanged in the  Marketplace are in the Financial sector, the fact that Lead Sellers are using the MicroClick form to produce leads in over 60 verticals is very rewarding for our team.

Jacob adds, “I would like to personally thank our existing Lead Buyers and Leads Sellers for their business, and it is our promise to everything we possible can to help them in their efforts by continuing to provide the type of technology infrastructure and transparency that they have come to both expect, and deserve, from LeadPile.

To read more, please visit http://www.LeadPile.com/

1. Create a website
*Don’t just throw a website together and not put any thought into it. Add some creativeness and content to the website, so others can enjoy their experience too.
2. Create a website about something you enjoy
*Design your website around something you enjoy and will want to work on. If you are excited about the website then that will come through to the visitors, and they will enjoy their experience too.
3. Take the website seriously
*Unfortunately, just having a website is not enough. The website has to flow well. Putting the right type of design and content on the site will ultimately make the site attractive and EFFECTIVE.
4. Build links
*Once you have a completed website, you want to try and get ranked in the search engines. Having other sites link to your site will ultimately help with this search engine ranking, but you have to have something on your site to make others want to link to you. Once you have others linking to your site, you now have 2 ways for people to get to your site- search engine AND other sites that have linked to you. Having traffic to your site is ultimately the goal because that potentially = more $$.
5. Develop affiliate partnerships
*Monetizing your website with offers and banners is a great way to make money with your completed website. Using companies like Leadpile allows you to capture leads from your site, and then earn revenue from those leads selling. The other way is working directly with traditional affiliate networks like CJ. Do your research and find offers that will flow with the website you have created AND make you money. Once this project is working well, look at doing it all over again with additional websites to maybe run other sorts of offers. Find your niche and what you are good at doing effectively. Is it financial offers, product offers, work from home offers, or a combination of them all?
6. Track statistics of your website
*To help you determine what is working well for you on these sites, then you might want to implement some sort of tracking system. Monitoring your statistics will allow you to make necessary changes with your campaigns. Utilize various sources of traffic and see what works with the particular site. Some networks will control how you drive traffic to the site, so you will always want to find that out. Finds networks that even have their own tracking available for you so you can have that as an additional source of information. You can never have too much information to be successful in the affiliate world!
Become a Leadpile Super Affiliate………

1.  Know your stats- make sure you receive sufficient feedback and reporting on your accounts.

2.  Know what is being done with your data- use data in a ethical legal way according to all privacy laws.

3.  Any new partnerships, always get the agreement in writing- anyone doing business for you or with you, make sure agreements are in writing for you to always refer back to.

4.  Have a game plan for 1 year, 5 years down the road- where do you want your company to be in the near future or even years down the road?  Have a plan.

5.  Know what you are agreeing to – if you are signing up with a new affiliate or starting a new offer, make sure you know all the ins and outs of what you just agreed to.

6.  Have insurance- corporations need to make sure they are adequately insured (ie- errors and omissions, liability and possibly some other applicable types of insurance).

7.  Know what your employees are doing with your systems and data- monitor what is happening in your business with your own employees and partners. The more involved you are in all aspects of your business, the more you will know what is going on. Proactive NOT reactive!

8.  Corporate housekeeping-keep all that you are doing as a company organized.

9.  Monitor internal and external business practices regularly

10. Have good ethics- those affiliates that do things “right” will have a long successful affiliate marketing partnerships.  Those that choose to try and “beat” the system will be short lived.

Becoming the best affiliate you can become is very important in building your business.  Leadpile Lead Exchange is very concerned about how it conducts business and making sure it maintains the highest standards.  Like any other affiliates, if there is room for improvement we are always open to getting feedback from our partners and clients.  Have some additional tips…. We would love to hear them.

DMNews offers some helpful suggestions on maintaining your pay per click campaign (PPC) on a strict budget.
1.  Distribute your efforts- Utilize all search engines for advertising, not just Google
2.  Use Negative keywords
4.  Choose when your ads are “live” wisely
5.  Geo target
6.  Analyze your reports regularly

When starting out not everyone has all the knowledge and money to do advertising effectively.  Therefore, researching and trying to listen to other expert’s advice is probably the best way to roll out a new PPC campaign.  Many publishers I deal with at Leadpile Lead Exchange have an ability to have a large ROI, but not if they are not running their PPC campaign effectively.  No matter what network you are doing lead generation in, utilize the search engines reporting AND your affiliate manager to help you fine turn the pay per click campaign.  REMEMBER:  A successfull PPC is also beneficial to the network you are doing lead generation with.  Therfore, it is in the best interest of both sides to make the PPC campaign work effectively.

It’s that time again….. Leadpile Lead Exchange will be attending and exhibiting at the Affiliate Summit Vegas (January 11-13th). We are looking forward to seeing some new faces and catching up with some old friends. We will be exhibiting at the Affiliate Summit Meet Market on the 11th. Please feel free to stop by and say hi!  We are looking for new partnerships with publishers and advertisers with the 37 or so lead types we are currently working with.  

Leadpile Lead Exchange is partnering up with Youtube to roll out some great new videos. Where else can you capture the attention of the online community? Take a look!

YouTube video 1

YouTube video 2

YouTube video 3

Leadpile welcomes any affiliates out there that has traffic or needs more traffic! Leadpile Lead Exchange gives you the ability to customize your campaigns to purchase leads JUST how you want them, or drive traffic to landing sites we can provide to you. It’s quick, easy and made simple for you to get started immediately. Check out some of the lead types we are working with:

Payday loan
Personal loan
Cash for gold
Auto finance
Car purchase
Car warranty
Home purchase
Home improvement
Security systems
Foreclosure
Homeowner refinance
Loan modification
Credit repair
Debt consolidation
Debt settlement
Tax debt relief
Bankruptcy
Student loan consolidation
Student loan
Insurance (home, auto, life, and health)
Home based business
Business loans
Business cash advance
Credit card processing
Equipment leasing
Internet marketing services
Web design
Web developers
Web hosting
Outsourcing
IT consultant
VOIP
Billboard advertising

Take a look at the videos, and if you are not already working with us…… we want to hear from you!

We all know that the CVR is extremely important when we pay for clicks. If we pay $3.00 or more on a click, we want to make sure that the consumer is going to click on an add, and go all the way to a conversion – a lead. That is going to determine the profit we make out the money spent on Adwords or any other PPC search engine. 

Our affiliates love the MicroClick Form because it’s co-branded and not only that, it’s compact. Being compact and easy to integrate in a website will maximize their CVR. The “call to action” is there, and it can be added on every single page of your site. That’s important, because you will have the consumer focused on the Form no matter what they read or on what page they are. 

In addition to the Form, we have added the MicroClick Ads. That helps the publishers that have blogs, or any other sites with a lot of content (and the SEO experts know what I am talking about). 

The PPC gurus know how to generate leads, drive traffic and optimize their campaigns. Not all are good designers, or some they are, but don’t have the time to waste time designing new sites. That’s where Leadpile can help again – we design the sites for them, host the site for them, or zip it and send it to them. All the ads and forms are integrated in their site, with no cookie tracking needed – that’s what we call an Affiliate Marketing Revolution. 

Leadpile can give you the real deal, exquisite treatment, no matter how small you are. 

Some Forums are better than others, and I am not going to rank them here, because it’s very subjective, but for sure some can increase your level of adrenaline – WickedFire is just one example . One thing I can say for sure, go out there, check them out and learn from the Pros, as you will find many of them. 

Leadpile Lead Exchange (Marketplace or Affiliate Network) is definitely looking out there and learning from everyone. 

I will close this post with a quote: 

“The only good is knowledge and the only evil is ignorance.” Socrates

You will be still looking at competing with the CPC Advertisers and from what Google says, you will set your CPA goal and the conversion optimizer will automatically adjust the CPC to reach that goal. 

One thing is for sure, Google is helping us the industry and more and more Advertisers will learn about CVR and how to use their advertising dollars efficiently. Bidding in a Lead Exchange is not too different than bidding on Adwords, your CVR and the actual rank you have in the distribution will affect your results. There is also the network and the traffic you are getting, based on your price you attract better traffic, better publishers and your CVR will increase.