Leadpile’s Blog

Market Watch released this afternoon that Coca Cola shares went down .18 cents, that’s 18% down this year so far. But they are not the only ones affected by the Nationwide struggle that’s affecting Millions of consumers and businesses.  

Market Watch also reported J.P. Morgan Chase & Co. second quarter net income fell 53%, the company took over $500 million in costs for its Bear Stearn’s acquisition. Microsoft shares dropped 5.7%.  IBM shares are down .06%. Investment bank Merrill Lynch shares drop 7.1%.  Capital One Financial Corp registered a 4.9% decline. The list goes on and on.

Businesses are also being affected and loosing money.  What’s happening with the market?  These well known companies that were once making millions are now losing millions.  Gas pricing is going up at ridiculous cost. The cost of food has climb.  Unemployment rates are over the hill tremendously.  Debt is at the highest peak.  More Americans are filling for Bankruptcy.  Airline fairs are rising.  Less people are taking vacations.  Student’s are falling behind on their student loan payments.  More families are being affected by bank foreclosures.

Is this truly healthy for America?

I have talked about the consumers battle against the dead end they are facing.  Although its not just consumers its also major firms and corporations, for years investors were glorified to subsidize in these companies but now are selling shares and stocks.   

Everyone in society has somehow been affected.  Its lead exchanges such as LeadPile that are here to assist and help in each way we can.  LeadPile is partnered with some of the best affiliates in the market to provide quality leads.  Within our partnerships we are targeting consumers and businesses that need your help to clear their debt, to help with bankruptcy, to assist with business loan or business cash advance, to aid with credit restoration or a payday loan, to help them get finance to buy a house or a new car! 

LeadPile focuses on targeted traffic and provides applications or contacts to companies that can help consumers or business in the services they are in desperate need of! 

Let’s go into Dynamic Pricing and its advantage.  Let’s say you have a network of advertisers but they all pay different pricing on leads.  How do you integrate this in a dynamic pricing tier for the auto and payday vertical?  Everyone wants first look. In a lead marketplace top bidder will get first look.  Segregate your advertisers by pricing.  

Here’s an example.  You have 5 companies buying from you.  Comp.1 can pay $6, Comp.2 can pay $29, Comp.3 can pay $40, Comp.4 can pay $10, and company 5 can pay $23.  Set up 3 campaigns in our lead exchange.  Campaign 1 set it at $6 Campaign 2 set it at $23 and Campaign 3 set it at $40.  Set up different affiliate IDs and put Comp 1 and 4 on campaign 1, company 2 and 5 on campaign 2 and company 3 on campaign 3.  This way you, we PING leads for your advertisers within the price they can afford to pay and you PING back a response with the price you accepted the lead and sold at.

Dynamic pricing works in different ways.  We can set up a unique tier that we will PING a lead at and you can POST back the price the lead was sold at. In addition, you can set up various parameters as filters, such as if you have zip codes that will pay a higher amount than others we can set up campaigns for higher paying zips and a different campaign for lower paying zips. We can also set it up by states, or even customers.  Whatever works best for you we can do.

The technology within our marketplace is so extreme that our integration and the variation of methods that we can assemble is quite intense.

With Tier Pricing, you set up the tier that you feel comfortable paying, we PING you at that price and you POST a reject or accept response letting us know if you will buy the lead or not.  You will pay the price the Tier is set for that we receive accepts on.  The lead exchange works fantastic, you can up your bid to subscribe you in a higher placement or you can go lower if you need too.  

Take into consideration that you are also taking advantage of the redirect feature that is available when we are doing the POST. 

If you need ideas or suggestions on how to set up your dynamic pricing or tier structure give our friendly experienced staff a call.  We will work with you to make this the best experience in the history of lead gen and find the solution that will best fit your companies platform.  And, finding the best way to set up your campaigns for your network of buyers!

I was on the EcomXpo online trade show this week and WOW, pretty amazing people.  So I’m at the lounge to interact and market, yet you see a few attendees craving attention.  Being mean, to put their name out there.  Yes, being indecent, vulgar  and obnoxious.  But for the most, part it was a phenomenal show and the interactions with some more serious players were beyond concrete.  Of course I got a good laugh in the lounge. 

I must say trade shows are hard work, even online.  Great experience it is but next week follow ups will be constant dialing to reach out and indulge in making new partners.  

Trade shows respect has moved into different directions.  

Working with advertisers and publishers, many might think its a waste of time to attend the trade shows. What matters is what works, not what its “thought”.  The facts count.  The facts are that they work, get a feel for the networking inside trade shows and how it will bring in business and strategic partners.  

I remember going to ad-tech, sure the interaction is there.  Nothing like talking face to face and meeting the person on the other side of the phone.  But one thing that bothers me is some of these attendees are just their for the booze!  Each time I talk to them, they are with a new company, they talk a big game but talk is cheap and when it comes down to business they are shady.  Its ridiculous that one person has been with 5 different companies within the industry in a short period of time.  

I scratch my head and ask myself “who hires them?”.  Now, now, I’m being honest not offensive, but realistically why would you hire someone that has been with a multitude of lead exchanges in such a short time and doesn’t fit in.  

Ad-Tech, Affiliate Summit, EcomXpo and all other trade shows believe it or not is a perfect place to network and create new partners.  Over 10,000 exhibitors and attendees go to these social networks so that’s a lot of business.  

When you do get a chance visit some of the conferences and discussions that are offered. You will learn valuable information that all in all will be beneficial to your business.  

In the lead exchange open doors for new opportunities, there is a need for leads in almost every industry, you just have to know how to approach it! 

MicroClick Ads Turning Affiliate Marketing Upside Down, Reports LeadPile

Phoenix, Arizona -July 8th, 2008 — Within three weeks of announcing the introduction of their new “MicroClick Ads”, LeadPile has created quite a buzz in Affiliate Marketing Circles throughout the United States, Canada, and the UK. Leadpile, The World’s Largest Online Exclusive Lead Marketplace, or Lead Exchange, has reported that the MicroClick Ads have contributed to a 17% increase in production for selected Lead Publishers, and have helped LeadPile to continue its position as the leader in the Lead Exchange Revolution.

What are MicroClicks? Simply put, MicroClick Ads are very small single page mini sites that open a new window enabling Affiliate Publishers to have much more control over their own sites than with “Old Fashioned Affiliate Programs”. The MicroClick ads are a tremendous innovation for Publishers desiring to monetize their traffic. To see what everyone in Affiliate Marketing is talking about, please visit http://www.leadpile.com/microsites.html

The MicroClick Ads give Publishers total control over their own site giving them more compelling monetization opportunities for their content.  For the first time ever, Leadpile’s MicroClick Ads place Publishers in total control of their own sites, and their own income because MicroClick ads are located their own Websites, and secured on Leadpile’s Secured Servers. MicroClick Ads have been designed for those Publishers knowledgeable with HTML and JavaScript, and those who are not. Inserting the MicroClick ads into a website is fast, simple, and easy.

Andy Jacob, Founder of Leadpile, says “There is absolutely no limit to the number of MicroClick Ads a Publisher can place on a site. All they need to do with their site is to target each keyword that they want, add the simple code automatically provided by the LeadPile System, and the LeadPile Lead Exchange does the rest. Jacob says, “This could be a game changer for Affiliate Marketing as we know it.”

About LeadPile:

Leadpile, the World’s Largest Exclusive Online Lead Marketplace/Lead Exchange, offers the Lead-Gen “Space” the Largest, centralized location for Buyers and Sellers of Exclusive Leads to engage in an exclusive  Lead Exchange, or Lead Marketplace. The Leadpile Marketplace allows the Originators of Leads, and the Lead Buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place. Visit LeadPile at http:///www.leadpile.com , or visit the Lead Exchange Blog at http://www.leadpile.com/lead-exchange-blog.

Client feedback is highly important.  Keeping customers happy is the key to building a long prosperous partnership.  Providing the product or service they most desire will give your company a high retention rate.  Keeping them happy and satisfied with what they need to continue building will be strong points to help your company build as well.

I have learned over time, that listening is the key to providing the right service for your clients.  Both buyers (needing leads) and sellers (making more revenue from their sites) need full attention when you are on the phone.  Selling is not just about the product selling itself.  Its about the product being effective and right for each client needs.  

Every publisher and advertiser needs attention and dedication.  When you talk to them, your building trust. When they trust you, they will feel comfortable doing business with you.  This is why its important to ask your clients for feedback! Don’t be scared, talk to your client.  

Build a relationship and a strong lucrative partnership with your affiliates and ask them to let you help them by becoming better. Knowing your client’s needs is important for any marketplace.  Being able to provide them with the service is even more important.

All in all, listen to what your advertisers or publishers are searching for, and you will have a successful lead exchange!

As I mentioned last month in the post “Lead Generation – An added value”, the B2B marketers are increasing their budgets for the lead-gen (lead exchange) companies. A survey has been carried out last month by BtoB and the Sales Lead Management Association, and they found out that almost half (45.4%) of the 273 corporate marketers that responded plan to increase their budgets during the Q3 and Q4 of 2008. The increase in budgets seems to reach 20% of their current spent in the lead-gen.

It is going to be seen how these companies will choose between all the lead-gen companies out there (lead exchanges). If the choice is going to target the exchanges capable of producing their own leads, the ones that have built an infrastructure of serious affiliates with a good control of the lead generation process, I can foresee a success for the both parties involved, and a positive effect towards this growing industry.

Are we all too focused on just getting new fresh partners/affiliates, and therefore not spending time on what partners we already have?  If you have worked so hard to build a relationship with a partner/affiliate isn’t it easier to ask them first for more business vs trying to go through just acquiring new clients?  We all know trying to build new relationships with affiliates is something we all want and need to do, however shouldn’t we first worry about who we already have as partners and maintain those relationships?  I think the key to building your affiliate partnerships is to do a combination of things- manage current affiliates in building them bigger and better, building new relationships, and finally trying to get new business through referrals. Maintaing your partnerships is like any other things you go through in life- maintain and take care of what you already have before you try to tackle taking on anything new .  If you do just one of them(maintaing, building or referring), I think your nework of affiliates will be challenging to grow and BE SUCCESSFUL.  BALANCE is key.. that is the Libra side of me.