According to research conducted by ZenithOptimedia in 2010 over $64 Billion was spent in 2010 on online advertising. Over 64% of this revenue went to only five companies; Google, Yahoo!, Microsoft, Facebook, and AOL. You can see the graph below for the full breakdown showing the percentage that each controls.

With such a large percentage of the market being cornered by a small number of businesses where should smaller businesses be putting their online advertising budget? Marketing via social media seems to be a popular choice as businesses are starting to allocate more of their marketing budget in to this portion of online advertising. Facebook is already #4 on this list, how much and how quickly will they be taking over market share in online ad spending?

New year, new reviews and your team expect a feedback and more money. You definitely want to incentivize the good performers to go further in their career and work harder in 2011. The ones you are promoting inside your organization or in the affiliate team tells a lot about your core culture. Look at different aspects of their performance and relationships within the organization – teamwork, performance, focus on the goals and revenue generated. The way we promote our affiliate managers, or any employee in your organization, will send signals to the entire company.

It’s time to look back over the year at our accomplishments, as well as the things we wished to or still need to fulfill for ourselves and others. Our clients need us as much as we need them – we are all connected as a large network and our success is always dependent on the connections we have created and maintained. We can end the year strong and better ourselves starting today. Give back to all your partners and show them gratitude as each one of them helped you one way or another to get you where you are at. 2011 can bring you the opportunity to accomplish great things!

CALLING ALL PUBLISHERS!!!!

Leadpile is looking for additional traffic to our holiday payday loan offer. This is the time of the year when trying to match up those consumers with the much needed holiday cash is important. If you are looking at generating additional revenue during this holiday season, reach out to your Leadpile Affiliate Manager. We will accept PPC, SEO, email, and banner traffic to this offer. Payouts are up to $96.00!

Utilize those around you to build your knowledge about the industry. You could be someone that has been in the industry for many years and probably knows a lot about affiliate marketing, however sometimes picking the brain of those around you is a good way to keep your ideas fresh and in line with what is going on with everyone else. Be a sponge with your peers around you and your new affiliates that might be able to shed some great light on what’s new and innovative!

Do you feel like you crossed the finish line of a half marathon at the end of every week? Maybe not all of you are into running, but you get the idea. Feeling that way means you have gone the extra mile with your job, taking care of your clients and affiliates. We are now into the Q4 – so the final marathon is here. Who is going to make it the 26 miles? Gather your strengths, tie your shoes and have a great run.

Do you know what makes you unique in this industry? Share with your publishers and partners the offers and tools your company provides in this market that make you stand out. The performance of your offers is great, but the reporting tools, and other company features & benefits, can give you an advantage in this industry. Stand out and be noticed!

Do you ever ask for help? If not, you might want to start looking at delegating tasks to your fellow co workers. Being in control of everything is something many of us are guilty of, however the best affiliate managers are those that know when they are overwhelmed and need others to assist them. Learn how to use your company’s resources and other people to help you achieve your goals each day. Your clients will appreciate it if they are taken care of by yourself or one of your peers, as long as their needs are met. Learn to delegate!

How well do you know your clients/partners? Do you ever think about visiting them and learning more about them besides the occasional conference call “talk”? If there is an opportunity for you to meet a client outside of the typical conferences or on the phone, take advantage of that. There is nothing like the old school meeting and handshake with people that you truly value as partners.

Do you know what others in the affiliate marketing world are doing? If not, you might want to pay attention to all those in your industry so you can keep abreast of what is going on. Knowing what others are doing is a great tool for you to be fully informed of your industry for your publishers, but it is also great to know if there is maybe something you or your company are not doing and needs to possibly look at doing. Knowledge is power when keeping up with this industry. Don’t be the one left in the dust……

People using private offices for car seizures are having continuous problems with their employees repossessing their cars in highly inappropiate manners. About 1.9 million repossessions took place in 2009, but some small businesses are becoming overly aggressive when it comes to collecting payments.

Car Repossessions have become quite the issue lately. In San Jose, California, a woman’s car was repossessed due to late payments while her 2 year old son was still in the vehicle. The police were called immediately, and half an hour later the boy was found at the car repossession office. According to reports, this has become a more common accurance. Other cases included incidents like fights, arrests, and use of weapons.

When dealing with auto loans, one needs to be very careful about who they work with. Leadpile works closely with our affiliates to avoid these types of situations, and we would certainly not engage in these kinds of unprofessional behaviors.

In this business adding new or additional tools and reporting options inside your administration interface is imperative to creating success and sending the right information to publishers and advertisers. The truth is, the data needed is always available, it’s just not always obvious to see. Working with your programmers to get what you need and updates to make information more accessible is important – just remember, marketing terminology does not apply to the tech team, so make sure to be precise in your requests to make the necessary changes a smooth process on all sides.

A great Affiliate Manager does not take no for an answer and will always find a way to get the job done! If you need something to make your job better, you will always find a way. At LeadPile it is our constant and never ending passion to make everything we do for our Advertising and Publishing Partners the best that it can be!

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