Leadpile’s Blog

As a follow up to our recent post discussing China’s Internet censorship and regulations, Google has now pulled the plug on launching it’s cell phone in China. Google’s mobile phones equipped with Internet applications were decided by the company to be “not a good experience” for the consumer. Currently, China has over 700 million mobile phone accounts and consumers driven by the latest technology.
According to the Associated Press, it has been rumored that Google has threatened to shut its Chinese-based search engine if the restrictions are not eased. The Chinese government is standing strong on it’s decision that “Foreign enterprises in China need to adhere to China’s laws and regulations, respect and the interests of the general public and cultural traditions and shoulder corresponding responsibilities. Google is no exception,” as stated by a Foreign ministry spokesman at a new briefin
It will be interesting to watch this controversy unfold as many Chinese and foreign businesses rely on Google’s email and maps…If Google is blocked and access is restricted it could certainly disrupt things!

It seems like everyone thinks that the iPhone is the best invention that has happened to cell phones. Whether you just use it for talking and texting, or if you are someone who pretty much has it glued to your hand for work or play, the iPhone does it all. No matter how hard other companies try to copy all the unique features, they just can not seem to hit it on the nose…until now that is.
Google has just released their new Nexus One Phone. The Nexus phone has a very similar style to the iPhone, but it does have one improved feature that sets it apart. This new cell phone has the ability to run multiple applications at the same time. This is a huge advantage over the iPhone. There will be no need to close out of an application because a text comes in or trying to figure out which app you need to use first to make sure that you have everything ready for the next one that you need to go into.
The only real down side that can been seen in the phone is the fact that it is not a multi touch touch screen, meaning that you are not able to increase or decrease an image size just by a pinch of the fingers. This might not even be a downsize if you are someone who is accustom to using a Blackberry. So how much will this new little item set you back? About $179.99 with a contract from T-Mobile or $529.99 to purchase the phone by its self. Price wise, it is right at the same level as the iPhone, and even the Droid (which has been receiving both positive and negative buzz). It looks like there is finally some real competition for the iPhone.
The real questions is, will this be the next big phone or will the IPhone continue to remain on top?

Exchanges, marketplace, networks, lead providers, lead generators or all the above are places any advertiser/lead buyer can purchase leads.  How ever or where ever you get your leads, there are going to be variations in the conversions you have as a advertiser.  Why is this?  One large factor is the end user- the person/company that purchases the lead has a major affect on how well purchased leads convert.

A recent article on Lead Market Watch brought up some good points about lead buyers providing performance data to the lead provider. As a lead buyer, you want to get the most amount of leads at the least amount of cost to your company. Also, having the highest conversions to sales with the least amount of money invested in these leads is very important. Therefore, would you be cutting off your own feet if you provided how the leads are specifically performing to the company that provided them to you? When things aren’t going so well, the natural thing to do is always complain and express that. However, should you tell the lead company what the results of these leads was, in order to provide them with specific information on the lead providers bringing in the leads? Would providing this information eventually promote the exhange/network etc to increase the cost per lead if they are seeing the specific success you are having? These are a lot of tough questions that I am sure have a lot of different opinions on.
Here are Leadpile Lead Exhange we welcome lead buyers to provide conversions to us and also any potential issues with the leads. The more information we have on the leads the more we can help the next guy that is wanting to buy leads from us.
On a side note, each buyer of leads is going to have different ways of working leads they purchase. Knowing that, it is hard to actually compare apples to apples with leads. Knowing overall specifics of the leads and the companies buying them, will also help us to see any sort of consistancy on that lead type.
Some other questions lead providers might be curious to know are:
1. How long is your sales cycle?
2. How quickly do you call the leads you purchase?
3. How many times to you call the leads?
4. How many leads does it take for your company to get an application?
5. How many applications does it take for you to get a sale?
6. Approximately what kind of cost/fees does the customer absord for your service?
This information can be very helpful to any company that is providing leads, however there could be some information that is just not something that the lead buyers want to provide.