In the next few days our world’s top athletes are going to compete for gold medals. Hats off to all the hard work of our fellow Olympians, and for what they are doing for their country!
Advertisers worldwide are also getting ready to see their products showcased in front of more people than probably any other event. Is the money spent on the advertisting worth it?
According to MSNBC yesterday, some advertisers have chosen not to sign up for the next Olympic Games. They feel their might be a “better” place to spend their advertising dollars. The cost (up to almost 900 million dollars) to do advertising with the Olympics is becoming too costly for some companies that are on a tighter budget. Companies have numerous options on how to spend their advertising dollars, however the Olympics might not be the best option for them.
Either way, let’s all support our fellow athletes that have been training for months and months……… no matter what country we are all in! Leadpile wishes all Olympians…..
GOOD LUCK!