Leadpile’s Blog

Facebook is saying goodbye to banner ads supplied by Microsoft, and HELLO to more targeted ads. Internews.com reports, “Facebook, which counts nearly 400 million users, said its own display ads feature interactive aspects and can target viewers based on their personal information, making them better suited to its social networking service than Microsoft’s standard Web banner ads. Ad formats that feature social actions perform better and provide a better user experience since they are more consistent with the look and feel of Facebook,” the company said in a statement. This combination of targeting and social relevance is the primary driver behind the shift in strategy.”
This change will probably not affect Microcsoft, but it brings up a good question on taking control over your page and what the user experiences. Facebook is obviously concerned with the experience the consumer goes through, versus a deal they have with Microsoft. Is this something of the future where companies really pay attention to the consumer experience versus making the most money on the ads they choose to display? Leadpile has an ability to supply banner ads for it’s publishers, however a website owner caring about the consumer experience is something we are very much concerned with also. Consumer experience or make more money????? What is the answer you believe is right?

We all know the importance of the internet in all of our lives, however there are some things that will go down in history. It’s like when a baby does little steps, talks, goes to school etc, you want to know what led up to that child to become who they are today. The internet is our world’s little baby!
11 Points.com points out some very interesting facts about “our” internet:

1. The first image posted on the internet was in 1992. This image was a random picture of 4 women.
2. The first email sent was back in 1971 by a programmer named Ray Tomlinson.
3. The first spam email to go out was in 1978 by a company called DEC (which is no longer in business).
4. The first banner ad was created by AT&T in 1994.
5. The first item sold on eBay was a broken laser point in 1995.
6. The first Tweet was performed by one of the founders of Twitter back in 2006.
7. The first search engine (called Archie) was created back in 1990.
8. The first domain name registered (symbolics.com) was in 1985.
9. The first YouTube video was created in 1995.
10.The first pornographic website registered was in 1994.

No matter how involved you are in the internet today, there is a deep history involved in what happened in previous years to create what we all call the internet today. I can’t wait to see the new list of “first” in 5-10 more years……… It’s such a big beast with so MUCH more potential!

A daily conversation that myself and others in the affiliate marketing world deal with is the question of the form/ad/banner sizes. Leadpile is a perfect example of someone that has revolutionized a “smaller” version of forms and banners with the Microclick form, but is it more effective? ….OR is it more effective to have a larger leaderboard size banners or ad? How about a full size form on a website that does not allow as much content on the site, is that better? According to the Bizreport.com, banner size could in fact matter with the effectiveness of it’s message and goal.
Ultimately, all of us that are in the lead generation business and want to maintain longevity must always keep the user experience in mind to maintain effectiveness. The bottom line is consumers need to feel a sense of security when clicking on or filling out any form. Maybe having more content around the form instead of the larger form/banner occupying a large part of the site, might be a better idea for the consumer. The jury is out on what really is more effective, but I will say Leadpile Lead Exchange believes a form/banner like the size of the Microclick form is the most effective for the consumer’s experience.

Day after day I have to say to myself, that I am thankful for having such great lead sellers. Lead sellers in our marketplace are really on FIRE, when it comes to those taking FULL advantage of our Leadpile forms, banners, TEXT links, landing pages, and microclick ads. I say that because not all sellers are taking advantage of this, however those that are, are doing very well in our marketplace.
Specifically, the lead sellers that are doing the payday lead type are on FIRE! Why?
There are a lot of advantages that I am seeing that is affecting this:

1. Our forms, banners, TEXT links and microclick ads etc also have co-registration questions implemented in them. These are additional products and services that the consumer can also express an interest in. These = more leads to be sold in our marketplace by this seller! More leads sold=more leads potentially sold (higher EPL).
2. Sellers are using a combination of our forms with some websites, and then some microclick ads on their exit traffic (with a pop up or pop under). Using these microclick ads on another campaign is proving to be affected with these campaigns they are running with another affiliate. They are using these microclick ads to test only on their exit traffic, and seeing there is a HUGE benefit they did not realize was there. This is just added $$ to what they are already doing, and it is proving to be successful for them.
3. Repeat business is being generated through re-marketing and lead sellers are so happily surprised when they see this showing on their reports. They can’t believe they don’t have to do anything to get this additional revenue. Absolutely NOT!
4. Payday lead type is doing very well right now because of high demand currently for lots and lots of leads by the buyers. This high demand and the large amount of lead buyers we have, is having a positive affect on our lead sellers.
I beg to test any other new lead seller that wants to come in our marketplace and utilize all our Leadpile seller benefits, and compare their great success to other affiliate networks. What more could could you ask for as a lead seller? Really, if you wanted to get started with generating leads to sell with Leadpile, you could being within minutes (once approved of course). You don’t even NEED a website!

Your phone beeps and notifies you that you have a new text message.  It’s an advertiser’s message about their latest deal they have.
According to a post in Mobile Marketing Watch there is an increased interest in mobile marketing. This is advertising done through a cell phone.  Think about it, who does not have a cell phone these days?  It seems even cellular carries are even receiving a lot of response from advertisers trying to get a piece of this market.
After looking more into this, it appears that there is even some conflict with banner sizes that Google has potentially created, and what the Mobile Marketing Association (MMA) has created.  Being a newer form of marketing I am sure there are going to be a lot more “growing pains” amongst the two.
The largest volume of marketing money is still being spent on the internet, however is the mobile marketing industry something that people are getting a taste of and trying to learn more about?
It appears yes it is…..So how about a Leadpile iSaveNow form for this mobile marketing frenzy?
MORE to come……..

We ALL know those lovely dancing people in the Lower My Bills advertisements. Unique online advertising that promotes consumers to click on their animated banners. Anyone in the mortgage world who has ever bought leads, has probably at some point or another purchased leads from this company. In recent weeks, I have been writing some various posts about different aspects of our economy and how it seems to be affecting different online companies.
Who would have ever thought there would be an affect on such a large company as Lower My Bills.  It appears that it has.
LMB it seems is now getting into remarketing through email campaigns?  They weren’t doing this already? From what I read they were not.  So what could be the reasoning behind something like this? Was there never a need to remarket because the payouts on selling leads multiple times was enough to satisfy them? Has business slowed down so much that they need to remarket their database to generate new online activity (new leads, clicks, better EPL etc)? Maybe the cost for online marketing is too costly for them, and they need to come up with lower cost ways to generate leads?
No matter what the reason is, there seems to be not one industry or company that is not some how affected by what is going on in our economy.
Companies must start thinking outside the box in order to come up with more efficient ways to generate business at a lower cost.  Email marketing seems to be the answer for Lower My Bills, so what are other companies going to do to adjust and stay afloat?
I HOPE THAT DOESN’T MEAN THE DANCING PEOPLE BANNERS ARE GOING TO GO BYE BYE……..