1. Do you think of an industry out there taking advantage of consumers?
2. Or, do you think about an industry providing people with relief and peace of mind during this financial crisis?

Most people would say answer a.  But is that true or do we need to educate ourselves regarding this part of the financial industry?  Who are the people that need these payday loans and do they have other options?

According to www.census.gov the official poverty rate in 2010 was 15.1 percent, which was up from 14.3 percent in 2009.  In 2010, 46.2 million people were in poverty, which was up from 43.6 million in 2009.

Those are staggering numbers.  People are having a hard time making ends meet. From 2009 to 2010 an additional 2.6 million people were at poverty level.  Where did they come from?  Middle Class families?  Low Income families?   Who is out there helping them get back on their feet?  The banks?  With the foreclosures on homes, the increased account fees, overdraft fees and high credit guidelines… what do you think?

What sort of monthly expenses do all of us face? Rent/Mortgage, utility bills, insurance, car payment, food allowance just to name a few.  If you are running out of money at the end of the month what would you sacrifice?  Your electric bill?  Your rent?  Your car loan?  Or just overdraft your bank account?  All of those choices involve late fees or overdraft fees and may incur being harassed by credit agencies or having your electricity turned off, being kicked out of your home or having your vehicle repossessed.  None of those sound like viable solutions to me.

According to www.wikipedia.org the definition for a payday loan is “a small, short-term loan that is intended to cover a borrower’s expenses until his or her next payday.”   That is truly what a payday loan is there for.  Many times you will hear payday opponents talk about high interest fees, but when you research these fees in comparison to bank charges and late fees of missing necessary payments and/or possible repossessions/foreclosures/losing electricity, going hungry etc. – which sounds better to you?

So before we judge the financial institutions giving payday loans or the people receiving such loans – let’s make sure that we look at the situation from all angles, and form an educated decision.

According to The New York Times the proposed bill would expand what information should be considered confidential. Such information would expand to include, health or financial data, a users race or sexual orientation, the users precise location and any unique customer identification number. This bill could also include the users IP address.

Online and off-line companies would have to disclose a description of the information being collected and how it is being used in their privacy policies

Representatives Rick Boucher, Democrat of Virginia and Cliff Stearns, Republican of Florida released the draft legislation on Tuesday May 4, 2010. Both parties will collect comments on the draft in hopes to have a formal legislation completed within a month or so.

Consumer groups have been fighting targeted advertisements, which could be based on the internets users actions. Google and Yahoo have already adjusted their own privacy policies around this concern.

This “would be the first law that applies generally to businesses requiring privacy notice, particularly in the offline space” said Lisa J. Sotto, a partner at Hunton & Williams.

In recent news, South Carolina is the next state to be heading in the direction of payday lending regulations. According to the Augusta Chronicle, the South Carolina house of representatives has passed a bill preventing consumers from taking out more than one payday loan (up to $600) at a time. In addition to the number of payday loans being potentially allowed, the bill requires the industry to allow customers to go into a extended payment plan if they can’t meet that deadline (without incorporating more fees). This bill is now going to be headed to the Senate to be voted on. If this passes this is just another state that is cracking down on payday lenders. Leadpile Lead Exchange will be keeping an eye on this.