Leadpile’s Blog

Microsoft is gearing up to test a new format for ads appearing in the search ad format. Traditionally, this ad type appears as plain text with links either imbedded into the text or in adjacent to. According to MediaPostNEWS, the new ad type that will be live next month will introduce logos and favicons hoping to attract consumers attention as well as generate more search campaign dollars to Bing.
Bing which has continued to increase its market share of the search engine world, and currently sits at 10.7%, still has a long way to go to catch Google who is number 1 with 64.6% of the market share.
When searching, does the ad type on the page attract you to return to a specific search engine? Does ad type affect your choice, more than habit? I know that I have been making an attempt to utilize Bing, but 9 times out of 10 I am at the search results produced by Google before I even realize I made the decision. Flashier ads may attract additional buyers to the ad, but the consumers will have to be attracted to the search engine first!

Two of the most popular search engines have both released a new and innovative way to look at your search results . Bing.com and Google.com just introduced “visual search”. Visual search is going to allow the users to select search images rather then typing in key words.
The visual search lets users sort through popular search categories by using pictures. Yet Google’s new Fast Flip will show thumbnails of pages when searching for news stories, instead of the short descriptions and headlines the company usually provides.
With this new and unique way of searching topics and articles it is sure to bring more web traffic to both of these sites. People are always looking to check out new ideas, and this is definitely a fun new way to utilize both Bing and Google!

It now seems that Google will have a bigger beast to battle, because Yahoo and Microsoft have officially signed a partnership deal. This is something that has been going on for a while now, but now has become official. This new deal will also create some more potential for Microsoft’s new search engine – Bing, amongst other benefits. The AP is reporting that, “Under the agreement, Yahoo will have limited access to the data on users’ searches — which yield insights that can be used to pick out ads more likely to pique a person’s interest. The value of that information is why Microsoft wants to process more search requests.”
It does not seem that this signed deal will produce any immediate changes that we will all see, however Leadpile and all other lead generation companies that deal with search engines, will see some sort of changes in the near future. There is going to be lots to come with the battle over the market share for Google and Microsoft/Yahoo, and who can come up with what next? Hopefully, we are all going to be the ones that benefit from this battle to be on top! Let’s sit back and watch it ALL unfold.

In the days of companies trying to be the best of the best, companies are trying to always come up with fresh new ideas. Yahoo has rolled out it’s new search tool called “search pad”. This new Yahoo tool will allow those that are trying to do a lot of research on a prticular subject matter, to keep all their results in one common place to reference (a notepad per say). This new tool will allow you to really sort through all the various search results you obtained from a particular subject matter. This is not something that can be organized with search engines such as Google and Bing, so there could be some interest in this new notepad. The unfortunate thing about this new tool is it really is not beneficial for those that are just doing a quick search for simple subjects such as stores in the area.
The idea of this could be really good for students or workers that are doing an indepth report, and need to have a lot of material to complete the report. Unfortunately, the use of libraries has pretty much dwindled, where people now use the internet to research reports for school and work.
Leadpile and other internet companies have to have this same sort of initiative to stay around. The future of your company relies on knowing your competition will always be trying to come up with new/fresh ideas. If you want to stay around and remain competitive you have to come up with ideas to capture a new audience that some other company is not doing. This appears to be that attempt by Yahoo, and it certainly has a uniqueness that other search engines are not yet offering. So maybe it will be received with open arms like Microsoft’s Bing search engine. The key is to not capture of the attention of users, but to keep their attention.

It seems Microsoft sees some “good” in Twitter because it is incorporating Twitter messages into the Bing search results. They will be indexing some of the more popular “Tweeters” who have some good followers and tweets. I guess Twitter is not a one hit wonder that is just going to go away. The realtime updates of what people are doing, and talking about, is truly something everyone is trying to get a piece of. These realtime search results are going to be displayed in a separate area of the Bing results page, so people can stay in touch with the Twitter world.
You really can’t blame Microsoft for trying to capitalize on all this traffic going to Twitter. They have some nice competition in the search engine world with Google, and probably want to do anything in their power to make the new Bing search engine work, and work like no other search engine. Score for Microsoft!

Effective June 3rd, Microsoft’s Live Search will be replaced by Bing.

Microsoft describes Bing as the new “decision engine”. Being that Google dominates about 3/4 of the search engine world, Microsoft is hoping to get a bigger piece of the pie with Bing. Bing will emphasize categorization and depth in search results in an attempt to compete with Google for market share in addition to ad dollars. Looking at Bing it looks a lot like Google, but when searching it tends to bring up a little more in depth information. Will the Leadpile publishers and affiliate marketers utilize this new search engine to generate traffic/leads?