You would have to be in a hole if you did not hear the catastrophic disaster going on in the Gulf of Mexico. Two months ago an oil rig had an explosion that has since caused the worst oil spill ever! The company in the middle of this disaster is BP Global. BP is the third largest energy company, however it seems that this disaster has not prompted BP to turn to one of the biggest potential allies it could have: social networking sites. Why is that? With the number of people these social networking sites can reach, why would you not incorporate some sort of PR campaign through the internet?

Unfortunately, what seems to have happened is those on sites such as Twitter and Facebook have created BP bashing posts that have ultimately hurt BP even more that what this disaster has caused them financially. The question is should companies that are going through large “reputation killers” look to social media as a way to help their image? It seems that the public does think so because many appear to be upset that this company has not even made an effort to recover their image.
BP… might want to look to Facebook to help you put a happy “face” back on our nation’s
faces!