Increasing Budgets for the Lead-gen
As I mentioned last month in the post “Lead Generation – An added value”, the B2B marketers are increasing their budgets for the lead-gen (lead exchange) companies. A survey has been carried out last month by BtoB and the Sales Lead Management Association, and they found out that almost half (45.4%) of the 273 corporate marketers that responded plan to increase their budgets during the Q3 and Q4 of 2008. The increase in budgets seems to reach 20% of their current spent in the lead-gen.
It is going to be seen how these companies will choose between all the lead-gen companies out there (lead exchanges). If the choice is going to target the exchanges capable of producing their own leads, the ones that have built an infrastructure of serious affiliates with a good control of the lead generation process, I can foresee a success for the both parties involved, and a positive effect towards this growing industry.