Microsoft to take over Yahoo’s Search – Microsoft want to close the deal sooner than later! The search side of Yahoo is one of the most profitable component of their business, and MSN will have a huge advantage with this addition.
From the advertising perspective, Yahoo and MSN are significantly less expensive than Google Adwords, and even their algorithms are different, which, for some Advertisers, makes the advertising more inexpensive.
LeadPile is excited to announce that we have partnered with RevUpCard for Easy, Instant Commission Payments anywhere in the world!
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· Everyone Qualifies Regardless of Credit. Get your RevUpCard today!
· RevUp Rewards Program (coming soon) – Your RevUpCard will be good for up to 50% off on purchases at over 200,000 participating businesses.
Partnering up with Revupcard is going to make getting paid commissions that much easier for our Leadpile sellers!
Well it is that time again, Ad-tech New York is happening in a little over a week, and it will be represented by all the top advertisers in the country. This conference has been around for more than 10 years bringing together media, marketing and technical professions. According to ad-tech.com, “As the digitization of media continually redefines the business of marketing, it is ad:tech’s mission to provide brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion.”
Leadpile Lead Exchange will be attending the conference. This conference allows businesses to meet current partners and also look at setting up new partnerships. We look forward to seeing old faces and new faces. If you are planning on being there, we would love to see you! Let us know!
Leadpile would also like to say thanks to all the affiliates we are currently working with, and those that come on board with this Brilliant Lead Exchange!
The quality of leads in a lead exchange is one of the most important factors in making the exchange work. Leadpile Lead Exchange currently allows 48 hours for a lead buyer to return a lead for bad contact information. Our quality control department is there to provide feedback from the leads being returned to the business development department. If there is any sort of consistency with bad quality, the issue will be addressed individually with the lead seller/publisher.
However, how does a lead company potentially deal with lead quality if they do not allow returns?
According to the Leadcritic, Lower My Bills has not allowed leads to be returned for some time. However, they incorporate an expected return rate into the cost of the leads. Do you think this is as affective as companies allowing returns?
Each lead company is different on the time frame they allow leads to be returned, and that is another question to address. What is a fair amount of time to allow a lead buyer to return a lead? Is it maybe simplified to do things the LMB way, and just incorporate the cost of potential lead returns into the cost of the leads?
Leadpile Lead Exchange believes that hearing the feedback of the buyers – good and bad – is crucial for us to make this marketplace work effectively. If we do not get feedback from our lead buyers, we don’t know how to fix a “problem” that we might have. We LOVE feedback… good and bad!
How many of you read the fine print at the bottom of your credit card or loan applications? I know I don’t always do that, and I am learning that maybe we ALL need to pay closer attention to the fine print of agreements we sign. The reason we want to make sure and do this is with a practice called “universal default”. According to Bankrate.com, if you are late to ANYONE (lenders) you have the potential of having your interest rate adjust really high, potentially affecting your payment amounts, and maybe even affect your credit. Bankrate states that the complaints about this happening is increasing because more and more customers are feeling the affects of it. In years past some credit card companies and lenders would not implement this practice. However, with tougher times affecting all businesses, they are resorting to “old” practices such as universal default.
An example of this would be if you had a debt owed to creditor A, and you fell 30 days late on it. Creditor A could call up creditor B to inform them that you fell behind on their debt. Because of what creditor A said, creditor B (who you are currently paying on time) could increase the interest rate you are being charged. This is legal because of the tiny print in your creditor agreement where it talks about universal default. Basically it gives the creditors a right to adjust the interest rate on any of your creditors if you are 30 days or more late on another one. In years past this provision was in loan agreements, but not always enforced.
Word to the wise….. read all the fine print and ask lots of questions before doing any new loans or debts.
Leadile Lead Exchange can help those customers that maybe get in the situation where they get behind on their accounts, because of situations like this.
The lead-gen, as many knows it so far, refers to the generation of prospective consumer interest or inquiry into a business’ products or services – generating a lead. The characteristics of lead-gen are changing, and same as the web, it has certain phases, which makes it evolutionary.
In the beginning of 2000, the lead-gen has become more popular in the online channel, and with it, more and more companies started to allocate a certain budget for lead-gen, finding it as a good alternative or addition to their own advertising channels.
A GP Bulhound Research report states that from 2006-2007, the online lead generation market grew 71% YTY. That’s more than twice as fast as the online advertising market.
The growth, it’s of course, determined by the increasing demand for leads, but also the effectiveness and low costs offered by Lead Exchanges compared to the SEM.
The Lead-gen 1.0 is considered as being a fragmented, not scalable, where the pricing for leads and volume needs to be artificially managed in order to create profit.
Leadpile, has started as being a lead generation company, and by knowing the ins and outs of this industry, created a unique Exchange where the price and volume are market driven. The platform has arrived to a mature state, and that’s due to the years of experience and being on the right track from the start. And so, the Lead-gen 2.0 is here. Below you will see certain tools available in the Leadpile Exchange, making it a true Lead Marketplace/Exchange with the technology to be considered Lead-gen 2.0:
1. Real Time leads and Cherry pick leads:
- the ability to choose between real time delivered leads (Lead Direct) and cherry picking the leads (Self Select)
When it comes to Real Time leads – you can choose the preferred price, volume, schedule and any other filters you want.
A true lead-gen platform would also enable you to filter the sources of leads (producers/lead sellers):
No matter how small or big your company is, a true lead-gen platform would also allow you to receive the leads in your own way, that can be from the most complexed integration to the most simple delivery method, like email.
Of course, you need to have the freedom to receive the leads whenever you want to:
Also, a complete lead-gen platform would allow you to “talk” to your consumers as soon as they finish the application. That’s where the confirmation page, or redirect to your site, comes handy and really crucial when it comes to customer acquisition:
We are sure that more lead-gen companies will come along, as they already did, following our model. That’s the beauty of this business! We are all working together and we will inspire each other in order to create a better business model for everyone. Leadpile, as the first company to launch a real integrated system for buyers and sellers of leads, will never stop to grow and improve. Out motto is and will always be: “The Impossible is our Expertise”.
We look forward to your comments and suggestions – We Need You!
Leadpile Lead Exchange needs Credit Card Processing leads. If you are generating credit card processing leads, bring them in our marketplace. Honestly, everyday I’m having a new advertiser sign up DEMANDING this lead type. It’s the new lead type that will sell! Think about it for a quick sec…… Who in this time of age does not have a credit card? Some teens might not have one, but even they are getting them younger and younger. It makes logical sense for every business out there to accept credit cards. What I can not believe is that many new businesses do not accept credit cards. This could be affecting their revenue. Overall, when businesses accept credit cards, their sales should be higher. Reality is most people would rather charge a purchase versus pay cash.
Credit Card Processing companies are really targeting these businesses that do not currently accept credit cards. This makes perfect financial sense in the fact that the business gets the credit card machine, and the credit card processing company makes a sale! Now evaluate all the new home based business seekers that are working from home. There are millions of them in the U.S. currently. Is it a good business decision for even these types of businesses to plan on accepting credit cards? Possibly not, depending on the type of home based business they are doing.
Great lead type and I need leads! We are currently generating Credit Card Processing in our lead exchange, but NOT ENOUGH to fill in our demand! If you have them………… bring them over!
Matt Burns of Business First of Columbus had a very nice article today on the situation with the Ohio Payday Ballot.
According to Burns,, Ohio officials have finally finalized the ballot language for the Payday Issue.
The Ballot will read: “Shall Section 3 of H.B. 545 be approved?” A “yes” vote keeps intact the provision of the law, which caps annual interest rates on payday loans at 28 percent, down from 391 percent, while limiting the maximum loan amount to $500, from $800.
A “no” vote, according to the language, sets the maximum loan amount back to $800 and allows payday lenders to levy a total charge on a loan that “substantially exceeds” 28 percent. According to Burns, the 391 percent annual percentage rate calculation doesn’t appear on the ballot.
It looks like a Payday Group called Ohioans for Financial Freedom have worked to collect signatures to make sure the repeal makes it on the ballot. They called the language “fair and balanced.” According to Burns, Ohioans for Financial Freedom has until the end of the month to collect and submit more than 241,000 valid signatures to ensure a spot on the ballot.
Stay Tuned my friends. Ohio is in the middle of it.
I couldn’t count how many home based business exist. Truly its so diverse that its unbelievable. Think about it, home based business have been around for ages. Remember Avon? Most women will. Yes, that’s a home based business, earning 50% of what is sold.
In this day in age society has expanded to different types of home based business. From selling cosmetics, to vacation packages, to Tupperware, software, natural products , home improvements, to juices and vitamins and insurance to web development and much, much more. So many people across the world are taking advantage of their own unique home based business.
Home Based Business is diverse for men and women to make some extra cash. Believe it or not, many people actually live off the earnings in a MLM.
But part of the catch is the majority of these business needs a down-line to actually see earnings. You need to sign more people up to be part of your down-line and you also benefit from there sales. How do you think some of these MLM or HBB consumers actually make it in the day to day life. Well, think about it, they are not spending gas money so they are saving cash on gas alone. They are also, setting up there own hours and times that they want to work. They are responsible for their own advertising. And best, of all they are getting paid to work from home.
Independent consultants are marketing and spending some of their own revenue to buy leads. Yes, most Home Based Businesses are using leads to get more people to sign up within their network. Its an investment that for many have been well work it. With some extra cash in your pocket and an effective process to pay your bills, is a home based business right for you?
Hot vertical: BUSINESS CASH ADVANCE. I have advertisers signing up every single day for this lead. I need more production! The demand for this lead type is on fire. The payout is great and we have advertisers begging for them. LeadPile Lead Exchange is growing rapidly with the B2B category.
A business cash advance does have a few industry standards. The business must accept credit cards. They have to be in business for at least a year (even though some companies will do 6 months). They have to accept credit cards volume larger than 5k.
Business Cash Advance companies provide working capital against your credit card receivables. Based on information from my buyers it takes about 8 months for companies to pay back the advance. This lead type is explosive. In the blink of an eye its on demand!
Are other lead gens growing into this lead type as well? What about aggregators or brokers? Might be something to talk about over lunch. With a high payout and a huge appetite on the demand, I’m all for it! Wouldn’t you?
To build your business you must come up with ways to bring in new clients, however each business will have their own “right” way of generating this new business. A few options businesses have is to work with list brokers and to work with lead exchanges.
List brokers are companies that gather data of things such as home owners, consumers information in certain geographic regions, fax numbers, email lists, businesses and many many more. These are lists of people or businesses that meet the specific requirements the business is looking for.
Lead exchanges are a common platform for buyers AND sellers of WEB based leads. These are consumers specifically looking for a particular product or service.
The biggest difference amongst these two sources, of generating business, is the consumer/business is expressing the interest in something. They are “opting in” to receive more information about the particular product or service. Things such as the Do Not Call list do not apply to these consumers that are filling out a request for information. However, list brokers are dealing with general lists and MUST be scrubbed with the Do Not Call Registry. Those that are purchasing lists for various email marketing, SMS marketing, or other advertising purposes need to make sure that they are scrubbing their lists, to prevent any penalties being enforced.
Purchasing leads that are very targeted, real time, exclusive, and consumers/businesses that are WANTING information is probably going to show more success. One is like working a “warm” lead VS a “cold” lead. Why not call someone who wanted your product or service VS trying to add the extra step of trying to hard sell a consumer, and then have to deal with a potential longer sales process?
Leadpile Lead Exchange works with intelligent advertisers who know working with high quality web based leads, produces a higher return on their investment, versus buying lists and making the “cold” calls.
Breaking news in every search engine, channel, and even radio stations. A 5.4 magnitude earthquake struck East of Los Angeles. The epicenter was 2 miles of Chino Hills. It was a moderate earthquake and luckily no one was seriously hurt or injured.
California’s year has been pretty blemished, gas pricing at over $4.50 per gallon, one of the highest in the nation. Many homeowners experienced foreclosures, as home values dropped. Starbucks announced that the majority of stores schedule to close were located in California. An now an earthquake!
California is a popular state. Hollywood and Beverly Hills, where all the stars live. San Francisco, where the beautiful Golden Gate Bridge stands. Palm Springs a nice place to relax and take a vacation. Yet this state has been experiencing a trend of bad luck.
Many programs are truly helping residence within this states with all the needs. Bankruptcy, Debt, Home Improvement, Loans, Refi’s and much, much more. Lots of companies are doing what they can to help, Leadpile looks and searches for well known business that takes pride and commitment in helping people in need. They look for real companies offering real services so that we can match them with people in desperate needs when times get tough.
I was at ease to learn that everyone in California was okay and that no one was seriously hurt.