The home buyer credit which was expected to boost sales and encourage buying with an incentive of a $6,500 tax credit, is not performing like had been expected.
The tax credit which offered up to $8,000 for people who had not owned a home for three years, had increased sales in the summer and fall of 2009. This credit was extended past it’s initial limited time with a slightly lower credit of $6,500 in hopes of keeping the buying momentum going. Unfortunately, the new credit is not boosting sales as it was hoped to with the unemployment rate still high and the economy still uncertain. Many potential buyers also face the dilemma of selling the home they are currently in before being able to purchase a new home… and for many selling a home where they owe more on it than it is currently worth, this is not an option.
To qualify for the $6,500 credit:
*Buyers must have owned and lived in the same home for five consecutive years out of the past eight.
*Buyer must sign a contract by April 30, and close before June 30.
*The home’s purchase price can’t exceed $800,000 and it must be used as a main residence. *The income limit for single taxpayers is $125,000 and for a married couple $225,000.

Phoenix June 30th, 2009 — LeadPile, The World’s Largest Online Exclusive Lead Exchange announced today record results for its MicroClick Form (http://www.microclick.com) in June, 2009. LeadPile reports a record number of Lead Verticals being served by its MicroClick Form with Lead Sellers producing leads in 61 different verticals in the month of June. This makes the LeadPile MicroClick Form the most widely used Multi Vertical Lead Generation Form in the lead Marketplace and Lead Exchange Industry.

LeadPile’s Centralized Online Exclusive Lead Marketplace supports thousands of affiliates that use the exchange to sell to suitable lead buyers. By using the LeadPile MicroClick Form, Affiliates can focus on driving traffic to their pages and not on managing lead buyer relationships. Over 90% of LeadPile’s active affiliates are currently using the MicroClick form, offloading the responsibility for lead collection, management, technology infrastructure, and quality control to LeadPile.

Astoundingly, LeadPile’s MicroClick form has been used to produce leads as diversified as Tax Debt Relief, Home Improvements, Business Loans, Health Insurance, Equipment Leasing, Credit Card Processing, Cash For Gold and more.

Andrew Jacob, CEO of LeadPile says, “The LeadPile MicroClick Form allows us to handle leads across multiple verticals, including payday, starter credit, debt consolidation, credit repair, bankruptcy, auto financing, and homeowner. While the majority of leads currently being exchanged in the  Marketplace are in the Financial sector, the fact that Lead Sellers are using the MicroClick form to produce leads in over 60 verticals is very rewarding for our team.

Jacob adds, “I would like to personally thank our existing Lead Buyers and Leads Sellers for their business, and it is our promise to everything we possible can to help them in their efforts by continuing to provide the type of technology infrastructure and transparency that they have come to both expect, and deserve, from LeadPile.

To read more, please visit http://www.LeadPile.com/

The economy is bad, and consumers are needing help with their mortgages and debt. Leadpile realizes this, and so does our advertisers/lead buyers. There are loan modification and debt companies out there looking to help more consumers. Leadpile is looking for those people to be matched up with our advertisers to provide these services.

Leadpile Lead Exchange makes it quick and easy for lead publishers.  Here are the offers you can get up and going in minutes.  This is a great way for these consumers to fill out the required information, and be matched up with those that can provide the service to them!

Have you ever tried to find a unique book in a store, and for one reason or another it was just not available? You then go online and that is where you end up finding that “treasure”.  Going online has become a very popular place for shoppers to find items that are far and few between.  

According to Wikipedia, Chris Anderson coined the phrase “long tail” because products in low demand or which have low overall sales, could be the big revenue generator for online stores. “Internet to consumers has revolved around lower prices, consumer benefit (a.k.a. consumer surplus) from access to increased product variety in online book stores is ten times larger than their benefit from access to lower prices online. Thus, the primary value of the internet to consumers comes from releasing new sources of value by providing access to products in the long tail, according to Wikipedia.”

Leadpile Lead Exchange feels we are the outlet for new lead types that you can’t necessarily get anywhere else.  The LeadPile Lead Exchange, while having its “hits”, also has a long tail developing. LeadPile, The World’s Largest Online Exclusive Lead Exchange has handled the buying and selling of 37 different lead types in the past 90 days.

The Leadpile Marketplace allows the actual originators of leads, and the lead buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place.  

It is official…

Leadpile Lead Exchange is officially generating the lead type of Loan Modification.  There are so many consumers out there wanting help with the mortgages they are in, and we are now connecting those consumers with companies providing the service.

The sad part about this lead type is that the some lenders that actually issued the loans are the ones now trying to offer loan modification options.  I know this is happening because I received a letter from my original lender, however I am not delinquent on my mortgage or not about to experience any “life changing” experience to cause me to need a loan modification.  My guess is they are just sending out notifications to everyone, in hopes that there are some that took out a loan with them that are falling behind at this point. Why were things like this not offered to the consumers at the time they got the original mortgage?  We all know there are some consumers who just could not wait to get that cash out on their refinance, however there are a lot of consumers that were maybe put in loans they had no business being put in.  Our lead marketplace is here to try and match up consumers with service providers, no matter what the circumstances were.

The information we are capturing for the loan modification lead type:

1.  Full contact information

2.  Monthly Income

3.  Credit rating

4.  Home value

5.  Mortgage balance, interest rate, and adjustable, fixed, or interest only interest rate

6.  Consumers monthly obligations

7.  Have bankruptcy filings been started already

Exchanges, marketplace, networks, lead providers, lead generators or all the above are places any advertiser/lead buyer can purchase leads.  How ever or where ever you get your leads, there are going to be variations in the conversions you have as a advertiser.  Why is this?  One large factor is the end user- the person/company that purchases the lead has a major affect on how well purchased leads convert.

A recent article on Lead Market Watch brought up some good points about lead buyers providing performance data to the lead provider. As a lead buyer, you want to get the most amount of leads at the least amount of cost to your company. Also, having the highest conversions to sales with the least amount of money invested in these leads is very important. Therefore, would you be cutting off your own feet if you provided how the leads are specifically performing to the company that provided them to you? When things aren’t going so well, the natural thing to do is always complain and express that. However, should you tell the lead company what the results of these leads was, in order to provide them with specific information on the lead providers bringing in the leads? Would providing this information eventually promote the exhange/network etc to increase the cost per lead if they are seeing the specific success you are having? These are a lot of tough questions that I am sure have a lot of different opinions on.
Here are Leadpile Lead Exhange we welcome lead buyers to provide conversions to us and also any potential issues with the leads. The more information we have on the leads the more we can help the next guy that is wanting to buy leads from us.
On a side note, each buyer of leads is going to have different ways of working leads they purchase. Knowing that, it is hard to actually compare apples to apples with leads. Knowing overall specifics of the leads and the companies buying them, will also help us to see any sort of consistancy on that lead type.
Some other questions lead providers might be curious to know are:
1. How long is your sales cycle?
2. How quickly do you call the leads you purchase?
3. How many times to you call the leads?
4. How many leads does it take for your company to get an application?
5. How many applications does it take for you to get a sale?
6. Approximately what kind of cost/fees does the customer absord for your service?
This information can be very helpful to any company that is providing leads, however there could be some information that is just not something that the lead buyers want to provide.