Most of us receive a large amount of emails each day that make it into our spam folders, however how many spam emails are you receiving each day that are actually making it to your inboxes? The answer is too many! 6 years ago, the FTC (Federal Trade Commission) implemented the Can-Spam Act which was supposed to help crack down on those that are illegally sending out spam emails. However, even with a potential $16,000 fine, spammers are not going away. Why?
Leadpile works with publishers that are doing email marketing, however violating any Can Spam laws is not something we would ever allow. So the question is, how are the spammers continuing to get away with sending out all these unnecessary emails and not getting caught? It seems that many use famous people that are in the news, being bait for some that will unknowingly click on their emails. Some use credible names as the sender thinking the consumer will trust the name where it came from. Then there are some that try and use inappropriate words/phrases thinking they will ignite the curiosity factor of the reader. You name, spammers are trying it.
The key is if you are getting emails from someone you don’t know and there is just a link on the site to click on, don’t click on it. The remaining of the month there will be an increase in the number of “holiday” scams attempting to reach your inboxes, so always be aware of who you are paying attention to in your inboxes.