Leadpile is looking for more publishers to drive traffic to our car warranty offer. With recent changes to the car warranty industry, many are turning to the internet for leads of people looking to purchase a car warranty/auto service plan/vehicle protection plan. Leadpile realizes this, and has created custom banners and a landing site for our publishers to utilize. If this is something that you would be interested in doing, let us know!
In a previous blog post, I discussed the FTC cracking down on those that were making “robocalls” to consumers. These were calls where a computerized message was placed to consumers about things such as car warranties. Well now it is official- The FTC (Fair Trade Commission) has enacted new rules forbidding the prerecorded commercial telemarketing calls to consumers without written permission from the consumer. These calls being eliminated has created a lot more buzz for internet generated leads, because now businesses need to get the most targeted people they can for their buck. A perfect example of this is the car warranty leads. The car warranty industry was very much involved in having these pre recorded calls placed to consumers to drum up business. Now that this is illegal, many advertisers are reaching out to companies like Leadpile for the targeted car warranty leads where the consumer physically opted in for information about a car warranty. Other verticals like debt and repairing your credit are services that were using robo type of calls and will be counting more on people like us to get these targeted consumers.
The ironic thing that just happened to me. I just received a robocall from a lender wanting to try and modify my home loan. Unfortunately, I tried to get a live person on the phone and was unsuccessful. I guess these new FTC rules didn’t scare everyone.
Has your cell phone or your landline rang many times in recent months, with you only to answer and there is a computerized extended car warranty recording? I know I experienced this call many times to the point of annoyance. Well, it appears that there are many other people, 4,000+ complaints to be exact according to DMNews, and now it seems the FTC (Fair Trade Commission) is involved.
There are potentially a lot of issues here with what this company is doing. First, there is the violation of the Do Not Call List and also potentially offering a phony product. The FTC is actively working on stopping this illegal marketing while the court case proceeds.
Working with all sorts of marketing methods, Leadpile Lead Exchange is very much concerned about who it works with and what those partners are doing to generate leads. We would certainly never condone this sort of illegal method of generating traffic/leads. With all these new technological ways to do marketing, the FTC is probably going to have it’s hands full in the years to come. Use the phone as a potential source of generating business, HOWEVER do it the legal way!
