A new website has been created for Lending Season with new features and is targeted towards consumers with good credit, offering personal loans up to $35,000. In the current economy there are a lot of people in need of financing, and this includes people with high and low credit scores. Lending Season has created an option for consumers with good credit and giving them access to larger amounts of funding. These personal loans may be needed for home improvement projects, funding a small business, or a variety of other reasons that someone would need financing during these hard economic times. While Lending Season is targeting consumers with higher credit scores, it is understood that people with all types of financial backgrounds may be in need of extra financing. Lending Season also has options available for people with lower credit scores who would qualify for a short term cash advance. With the upgrades to the new website publishers are seeing much better results and higher EPCs  as we are seeing higher converting traffic from the site.

It seems that a lot of people in the state of Washington are concerned over the internet lending industry, but my worries are that they are not doing enough research before applying for an online payday loan. Just as in Washington,there are businesses all around the internet that are not legitimate. It is the job of consumers to educate yourself if you are providing your personal information to a website. There are numerous legitimate websites out there (including Leadpile’s) that allow a consumer to securely request a payday loan. If you are a consumer and needing that extra short term cash, do your homework on the website you are filling out your information and make sure you are completing an online form that is secure. If there are issues in WA, there are potentially issues all over the US, but a lot of this lies with the consumers and knowing what you are doing. Knowledge is power for consumers!

There is a lot os scrutiny on payday loans and what their purpose is. However, many turn to these short term loans because they have no other option. These loans are overly scrutinized as bad for a consumer because their listed APR, which really is not applicable to a short term loan that does not last a year. The Missourian pointed up some positive benefits to the payday loans. For instance, “Research from the Federal Reserve Board indicates that such loans are not “predatory.” Rather, by supplying credit where otherwise there would be none, they help borrowers by enabling them to avoid less-desirable alternatives, such as fees associated with bounced checks, late bill payments and utility reconnections.” If the Federal Reserve Board understands there is value added to these types of loans, why are so many politicians and consumers looking down on payday loans as a “bad” option? Have they never had a reason to get a short term loan for some unexpected expense???? Probably not….

Leadpile is looking for additional Canada payday lenders and also publishers that can help us generate additional US and Canada payday loan traffic. If you are working in this industry, please reach out to us and we can get you up and going ASAP! Some of the main specifics we are looking for in the Canada payday loan leads are:
1. Customers that are employed
2. Customers that have a checking account
3. Customers that have direct deposit
4. Preferably customers that live in the providences of British Columbia, Alberta or Ontario

Sounds like there might be some talk in Mississippi to potentially try and make some changes to the payday loan process. As we all know these short term loans are a necessity for many individuals, however some states are trying to incorporate stricter laws for the lenders. This is what appears to be trying to happen in MS. The proposed amendment would allow all consumers at least 28 days to pay on loans of $201 to $500. On loans of $200 or less, the $21.95 fee would be reduced to $20, and consumers would have up to 21 days to pay. The positive thing that this particular house banking committee chairman said was they are trying to help the consumers, but not get to a point where they are trying to put a legitimate business out of business (the lender). This seems to be something that more states should focus on. How can we continue to make sure the consumers are protected, but also allow them to get these short term loans…. and not put the lenders out of business. We all know consumers need these loans and some never expect they will be one that is in dire need of a short term payday loan, but for those situations where needed these loans must remain available to consumers. In order for loans to remain available to the consumers, we must also protect the lenders that are extending these loans. Stay tuned to see what happens with this MS amendment.

In the age of paperless everything, this article I came across does not surprise me. It was announced that beginning in 2011 new payees of Social Security, SSI, Veterans Affairs and Railroad Retirement income will be required to receive their payments through either direct deposit or debit cards. Say bye bye to the Treasury department printing checks and mailing them. Unfortunately, those that are currently receiving these mailed checks will have to change up how they receive their payments by March 31st, 2011. This is going to be a huge money savings for our Treasury department, however it creates a few questions about the inconvenience this could cause those elderly individuals who have been receiving mailed checks. Will the elderly struggle with this because they are used to getting the mailed checks? It seems that the Treasury department will make exceptions if there are consumers that still must receive the mailed checks.
The peculiar thing about this article is it goes on to point out that this sort of new payment method might create additional victims of payday loans. However, I am not sure how this is applicable to those consumers that are not working and receiving this sort of income. Payday lenders do not generally lend money to those that are not working because of the inability to set up repayment programs etc. Payday loans are short term loans that many need, however those that are retired and receiving income such as SSI, are not even eligible for these types of loans.

CALLING ALL PUBLISHERS!!!!

Leadpile is looking for additional traffic to our holiday payday loan offer. This is the time of the year when trying to match up those consumers with the much needed holiday cash is important. If you are looking at generating additional revenue during this holiday season, reach out to your Leadpile Affiliate Manager. We will accept PPC, SEO, email, and banner traffic to this offer. Payouts are up to $96.00!

This is the time of year when all of us start shopping for our holidays gifts. Unfortunately, some are not able to afford the holidays, so they are looking for a short term loan to get them by. Leadpile wants to be able to provide those consumers with the much needed loan.

If you are generating payday loan leads and are looking for an additional place to try and place those leads, please reach out to Leadpile.

GOT WEEKEND traffic too??

Leadpile is looking for additional WEEKEND traffic for our *exclusive* lenders!

Acceptance: 7-10%
Payout: $20.00 CPA
Schedule: All day Saturday and Sunday
Basic filters:
*No military
*Checking account with direct deposit only
*Employed ONLY
*ALL pay periods accepted
Allowed traffic: PPC, SEO, Display and email

It seems that Montana might be the next state that could be incorporating payday loan interest rate caps. Myloansconsolidated.com is reporting that there is some new news out there regarding Montana, and a potential vote on a payday loan law that could be passed. If the law passes it would put a cap of 36% interest rate on payday loan and cash advances.
States jumping in and trying to regulate these short term loans is something that is not anything new, however what state will be affected next is what we are all watching. We work a lot with the payday loan leads and want to make sure we are knowledgeable of any new payday loan news going on. We will all wait and see if Montana implements this new law. Stay tuned.

PDLindustry.com blog is reporting some new Wisconsin lending laws will be taking effect in January. These changes could affect those payday loan lenders that we are working with online, but also affect those lenders that are running the brick and mortar stores.

Some of the new changes in Wisconsin will be:

* There will no longer be title loans available
* Payday loans will have no interest rate cap
* 90 day minimum term
* The maximum principal and interest is $1,500
* There will be a state database in place
* Customer files will be maintained for 3 years
* There will be no late fees
* There will be no no wage garnishment or criminal prosecution on debtors

It seems all we ever read about is the “negative” about the payday loan industry, however there seems to be some positive momentum happening for payday lenders. Are people finally seeing that there is a need to help those consumers that are paycheck to paycheck? Americanbanker.com is reporting some positive news for the overly criticized payday loan industry.
Are lenders closing up store fronts to help cut costs, and therefore going to be utilizing the internet more to generate their business? For some, the answer it yes. Future growth for many payday lenders is probably going to be in the alternative products that many are getting into to help diversify their portfolio. Launching new products such as pre paid credit cards and bill pay services are some of the products that payday lenders are either getting into, or have already tapped into. This is great news for the longevity of the payday lenders. So what are these payday lenders going to be doing in the states where the payday loans are banned? Getting into ownership of pawn shops appears to be the direction many lenders are going in states such as WA and AZ. Lots of positive things happening, and we are anxious to see how Leadpile will be apart of the future success of the lenders.

In recent payday loan news, the state of Colorado has passed a law restricting the APR on payday loans. The new law puts a cap of 45% APR. This is just following suit with some other states that have put some sort of restrictions on these short-term loans. Other states that have some sort of payday loan legislation or the payday loans are banned are the states of: AZ, AR, CT, GA, ME, MD, MA, NH, NJ, NY, NC, OH, OR, PA, VT and WV.
Many talk about installment loans or other short-term loan options. Is there going to be a transition from what we all know as a “payday loan” to something else to help those consumers that need the help? Either way, there HAS to be an option for consumers. If we want to call it payday loan.. installment loan, or whatever, consumers need to have somewhere to turn for unexpected situations that happen in their lives.