Leadpile's Blog» cell phone

Cell Phones Linked To Brain Cancer??

Natasha Aronov — Mon, 17 May 2010 17:24:14 +0000

If you have been losing sleep over the thought that your cell phone may give you brain-cancer, you may rest a little bit easier( although your not completely off the hook yet) as the research is so far inconclusive.

There have been questions regarding if using a cell phone for more than 30 minutes each day could increase the risks of developing these cancers due to the radiation. A 10-year survey of almost 13,000 participants found most cell phone use did not increase the risk of meningioma or glioma two forms of cancer. The authors of the research report have stated that further investigation is needed before they can with certainty conclude there is no link between cell phone radiation and brain cancer. Changes in uses of the mobile devices and many factors including handsfree devices and having the cell phones close while not making calls (pocket, or night stand next to bed) were not included in the study and still need to be examined.

The cell phone industry contributed almost a quarter of the $24 million required to fund the study.

For those of us who spend hours a day on our cell phones, we can take comfort in the fact that so far nothing has been proven to be harmful to our health, only to our wallets!

MagicJack: Say Goodbye To Cell Phone Minutes?

Natasha Aronov — Sat, 09 Jan 2010 18:09:58 +0000

A new calling device was announced today that could save people a lot of money on cell phone minutes they are currently racking up. This new product is called the MagicJack. The MagicJack uses the internet to make free calls from cell phones when in the home. According to yahoo.com this device uses the same radio frequencies that cellular carriers have paid billions of dollars for exclusive licenses.
The way it works is like a tiny little cell tower located in your home. It is plugged into your computer and connects to a cell phone that is located within 8 feet of the MagicJack. It places a call to your cell phone, once the phone is connected by entering a security code with the keypad of the phone, it is connected and you are able to make calls as long as it stays in range of the device. The device is said to have a range that will cover a 3,000-square-foot home. No minutes will be charged to your cell phone because the call is placed over the Internet.
Introduced at the International Consumers Electronics Show, the MagicJack is expected to start selling in May for $40, it will provide free calls to the U.S. and Canada for one year. I guess the cell phone companies are going to have to come up some more creative ways to charge the consumers.

Wireless Carriers Want To Manage Traffic

Mari Woods Holt — Mon, 28 Sep 2009 13:58:23 +0000

With all the fancy phones that we all have, there are challenges that have come up for the wireless carriers. Unlike the internet, wireless carries are concerned about regulations being implemented that would allow users to freely go to any and every website(s) on their phones. They see this as a real issue because there are designated wireless towers in specific areas that are providing the wireless service for those in the area. If wireless carries are not able to manage traffic that their users can utilize, then certain “internet surfing” is going to ultimately affect those around them. For instance, there are certain websites/applications that are considered bandwidth “hogs”. This is not necessarily an issue when on the internet, however certain sites/applications are affecting the service of those around you because of the “hogs”. For this reason, wireless companies are wanting the traffic to be managed so you can not access certain websites or applications, because they do not want the others to feel the affects from this “internet surfing”.
So what is the best way to resolve this sort of issue? Should there be regulations put on wireless customers on what websites or applications they utilize on their cell phones? My concern is this is only the beginning of what our cell phones and internet are going to be able to do, so isn’t there a way to maybe increase wireless towers around our country to overcome this potential issue? If we are facing issues with not enough bandwidth for everyone to go to any website or use any application they want, then isn’t it just a matter of adding more service?

Are Women On Their PCs OR Smartphones More?

Mari Woods Holt — Wed, 01 Jul 2009 14:24:08 +0000

Some very interesting information regarding women and what they prefer. Bizreport.com study finds that women of different age ranges are either on their PCs or their mobile phones more so than the other. This information is very important for Leadpile publishers because knowing your demographics and how to create sites effectively, will ultimately make or break your success with marketing. The study finds that women under the age of 25 tend to be more on their mobile phones, versus on the PC. Whereas women over the age of 40 tend to be more on their PCs. This means that mobile content types of sites should really be geared towards the younger age women, where the web based sites should really target the older women. If these two groups of women are spending their time on one or the other, really how does this affect publishers wanting to generate leads?
This really points out a few different things to pay attention to if you want to effectively market to women. If you are looking for various sources of advertising you might tend to be more effective with younger women if you are using things such as social networking, SMS marketing or Google Adsense on mobile applications. Your target audience would be younger and you would want to choose lead types that would work well with this demographic. However, if you are wanting to target a product/service to older women utilizing the traditional web would be the way to go.
This study really makes sense in the fact that the younger and younger generation will adapt to what is the most up to date technology, where older women are more comfortable in the PC world that they were brought up in. My guess would be if this study had included women over the age of 60, that they would tend to not have much involvement on the internet, and other sources of advertising would work better with them. Understanding what is going on with different demographics is very important as a publisher, because if you are not marketing effectively you waste time and advertising dollars. Studies such as this one is something to pay attention to and really try and understand, so we all can become effective in marketing our products and services to the right target market.

Mobile search service: information at your fingertips!

Mari Woods Holt — Fri, 18 Jul 2008 13:55:09 +0000

Have you ever gone on a road trip and you just could not remember the name of that monument you were going to see? How about what temperature is it in Denver where your child is visiting her father? How about where is the nearest Taco Bell? Any question you want to know there is an answer at your fingertips… literally!

Something innovative you have to know about… the website Chacha. This website was created as a tool for people that need a question answered while on the go. It’s simple: dial 1-800-2cha cha, state your question, and within just a couple minutes the answer to your question is sent to you via a text message.

Those questions you ask are being answered by real people set up as “expert guides” to answer these questions for Cha-cha. The great thing is there is no limit on what sort of questions you can ask. There could even be questions that are asked that are non emergency situations, maybe someone is in a real bind and needs some help.
Today, the technology that is available to us is amazing and so innovative. Companies like Chacha, Leadpile Lead Exchange, Apple and other companies that remain one step ahead of everyone else, will thrive in future years! I have to say this innovative idea to use your cell phone for something more than talking on it is great. Even payday loan lead generators are bringing in high lead volume through text messaging. Not everyone has an Apple iPhone and can “google” something on the go.
It’s not WHAT you know as a company… it’s what NEW and INNOVATIVE practices can the company come up with, before the next guy.
What will people think of next?????

Mobile Marketing: Is it Effective?

Mari Woods Holt — Wed, 25 Jun 2008 14:16:16 +0000

Your phone beeps and notifies you that you have a new text message. It’s an advertiser’s message about their latest deal they have.
According to a post in Mobile Marketing Watch there is an increased interest in mobile marketing. This is advertising done through a cell phone. Think about it, who does not have a cell phone these days? It seems even cellular carries are even receiving a lot of response from advertisers trying to get a piece of this market.
After looking more into this, it appears that there is even some conflict with banner sizes that Google has potentially created, and what the Mobile Marketing Association (MMA) has created. Being a newer form of marketing I am sure there are going to be a lot more “growing pains” amongst the two.
The largest volume of marketing money is still being spent on the internet, however is the mobile marketing industry something that people are getting a taste of and trying to learn more about?
It appears yes it is…..So how about a Leadpile iSaveNow form for this mobile marketing frenzy?
MORE to come……..