Leadpile’s Blog

We are all used to typing in the URL of the domain that we want to go to, however there has been some recent changes to the “dot com” world. For many people writing an email in another language is common, but typing in a website name in another language was not anything that you could do. However, with the recent standard changes this could be a thing of the past. NPR reports that, “Over half of the 1.6 billion users of the Internet today are born in a language group that does not use Latin scripts.” By mid 2010, people will be able to have URLs in their native language, and not have to be in the standard Latin. This is exciting for many that are wanting to expand the URLs that are used, and create more opportunity for those that are not using the standard language in the URLs. We shall see how this change goes, considering the last change to domains was way back in 1996!

“Two thirds of businesses are unaware they will be able to use their own name in place of domain extensions such as .com, .org, or .net when Internet domains are liberalized next year,” according to internetnews.com. This is something huge for companies that want to control more of their brand in the online space. ICANN (The Internet Corporation for Assigned Names and Numbers) oversees domain names and is going to start taking applications for new top-level domains early next year. This means that potentially larger companies could have even more of an online presence, and maybe even more credibility and brand recognition. So, do companies know about this change that is coming the first part of next year? Leadpile now knows, and certainly will take note. Will this affect the lead generation business?