Do you feel like you’re paying too much each month on your energy bill? Follow these 12 steps in cutting costs.

1. Drafty Windows: Leaky window frames can account for 10-25% of your heating costs. Apply new latex to frame to decrease heat loss.
2. Mystifying Utility Bill: Most homeowners bill s down breakdown cost by category. You can hook up your appliances to smart plugs to monitor usage by type.
3. Damaged Fireplace: Up to 20% of warmed air can escape through your chimney flue. Hire a chimney sweep to clean and check the damper to seal.
4. “Phantom” appliance and electronics: Electronics that are always “on” can be adding up to 10% of your electric bill.
5. Old Water Heater: Old heaters are lined with fiberglass, not the foam used today. Some utility companies offer rebate on heater jackets, check yours today.
6. Under-the-door infiltration: Most homeowners neglect to weather strip under the door, see if you are missing this vital step.
7. Leaky Ductwork: Tape sealing your pipes joints can dry out over time. You can patch small holes or apply HVAC foil to re-seal joints.
8. Overworked Fridge: The door seal can build up dirt and lose its seal over the years. If you feel no resistance when opening the door then it’s time to clean the rubber gaskets.
9. Exterior Wall Openings: Holes for sewer, phone and exhaust vents are typically poorly or uninsulated. Fill gaps with silicone chalk or polyurethane foam.
10. Attic Hatch: A flimsy piece of plywood can suck out as much as an open fireplace chimney. Secure foam to the backside of the hatch to prevent leakage.
11. Uninsulated Switches: A thin metal plate will not prevent air leakage. Install a precut foam gasket to prevent air from escaping.
12. Outmoded furnace: Check the make date of your furnace, those made before 1992 are only up to 55-78% efficient.

Hopefully these tips will help you save money on your next Energy bill!

Stay tuned for Leadpile’s new Home Improvement offer when you can find local contractors to help you with these easy fixes.

Phoenix June 30th, 2009 — LeadPile, The World’s Largest Online Exclusive Lead Exchange announced today record results for its MicroClick Form (http://www.microclick.com) in June, 2009. LeadPile reports a record number of Lead Verticals being served by its MicroClick Form with Lead Sellers producing leads in 61 different verticals in the month of June. This makes the LeadPile MicroClick Form the most widely used Multi Vertical Lead Generation Form in the lead Marketplace and Lead Exchange Industry.

LeadPile’s Centralized Online Exclusive Lead Marketplace supports thousands of affiliates that use the exchange to sell to suitable lead buyers. By using the LeadPile MicroClick Form, Affiliates can focus on driving traffic to their pages and not on managing lead buyer relationships. Over 90% of LeadPile’s active affiliates are currently using the MicroClick form, offloading the responsibility for lead collection, management, technology infrastructure, and quality control to LeadPile.

Astoundingly, LeadPile’s MicroClick form has been used to produce leads as diversified as Tax Debt Relief, Home Improvements, Business Loans, Health Insurance, Equipment Leasing, Credit Card Processing, Cash For Gold and more.

Andrew Jacob, CEO of LeadPile says, “The LeadPile MicroClick Form allows us to handle leads across multiple verticals, including payday, starter credit, debt consolidation, credit repair, bankruptcy, auto financing, and homeowner. While the majority of leads currently being exchanged in the  Marketplace are in the Financial sector, the fact that Lead Sellers are using the MicroClick form to produce leads in over 60 verticals is very rewarding for our team.

Jacob adds, “I would like to personally thank our existing Lead Buyers and Leads Sellers for their business, and it is our promise to everything we possible can to help them in their efforts by continuing to provide the type of technology infrastructure and transparency that they have come to both expect, and deserve, from LeadPile.

To read more, please visit http://www.LeadPile.com/

I have to share some information that I obtained from the Affiliate Summit Vegas.  In a informative pamphlet given out by Davis & Gilbert LLP, they point out some helpful tips that affiliates should pay attention to.

1.  Know your stats- make sure you receive sufficient feedback and reporting on your accounts.

2.  Know what is being done with your data- use data in a ethical legal way according to all privacy laws.

3.  Any new partnerships, always get the agreement in writing- anyone doing business for you or with you, make sure agreements are in writing for you to always refer back to.

4.  Have a game plan for 1 year, 5 years down the road- where do you want your company to be in the near future or even years down the road?  Have a plan.

5.  Know what you are agreeing to – if you are signing up with a new affiliate or starting a new offer, make sure you know all the ins and outs of what you just agreed to.

6.  Have insurance- corporations need to make sure they are adequately insured (ie- errors and omissions, liability and possibly some other applicable types of insurance).

7.  Know what your employees are doing with your systems and data- monitor what is happening in your business with your own employees and partners. The more involved you are in all aspects of your business, the more you will know what is going on. Proactive NOT reactive!

8.  Corporate housekeeping-keep all that you are doing as a company organized.

9.  Monitor internal and external business practices regularly

10. Have good ethics- those affiliates that do things “right” will have a long successful affiliate marketing partnerships.  Those that choose to try and “beat” the system will be short lived.

Becoming the best affiliate you can become is very important in building your business.  Leadpile Lead Exchange is very concerned about how it conducts business and making sure it maintains the highest standards.  Like any other affiliates, if there is room for improvement we are always open to getting feedback from our partners and clients.  Have some additional tips…. We would love to hear them.

Leadpile Lead Exchange needs Credit Card Processing leads. If you are generating credit card processing leads, bring them in our marketplace.  Honestly, everyday I’m having a new advertiser sign up DEMANDING this lead type. It’s the new lead type that will sell! Think about it for a quick sec…… Who in this time of age does not have a credit card? Some teens might not have one, but even they are getting them younger and younger.  It makes logical sense for every business out there to accept credit cards. What I can not believe is that many new businesses do not accept credit cards.  This could be affecting their revenue. Overall, when businesses accept credit cards, their sales should be higher.  Reality is most people would rather charge a purchase versus pay cash.
Credit Card Processing companies are really targeting these businesses that do not currently accept credit cards.  This makes perfect financial sense in the fact that the business gets the credit card machine, and the credit card processing company makes a sale!  Now evaluate all the new home based business seekers that are working from home. There are millions of them in the U.S. currently. Is it a good business decision for even these types of businesses to plan on accepting credit cards?  Possibly not, depending on the type of home based business they are doing.

Great lead type and I need leads!  We are currently generating Credit Card Processing in our lead exchange, but NOT ENOUGH to fill in our demand! If you have them………… bring them over! 

Who is still picking up the Sunday Paper?  It has some fascinating stuff like clip off coupons, find an automobile, or look for a job.  Sunday mornings, while I go for breakfast, I see the older generation reading the newspaper. Not so much the younger ones, they choose to have their laptops next to them or their iPhones. 

I was reading an article today on www.investopedia.com regarding the yard-sales.  They were explaining how to set up a yard-sale and make some cash. I’m familiar with the advertisements inside a lead exchange, but this was somewhat out of the box thinking.  The article is called “In A Cash Crush? Hold A Yard Sale” by Lisa Smith.  Lisa is explaining how to advertise and how to have a successful Yard Sale by making it unique using Craigslist, or putting colorful bulletins or advertising in the newspaper.  

It all comes down to: targeting the audience.  The older generation are not computer savvy, and they are not sitting on their computers as long as the younger generation, so they are better of reading the paper. Than you have some other people that are traveling a lot, they are more targeted by the bulletins. The ones hanging out in the Starbucks, with their computers, or with their web enabled phones, are going to see your ads on the web. The internet is the highest growing method of advertising, and it’s also the most targeted one. Not only that you are able to target exactly the demographics you are looking for, but you are able to track the efficiency of your campaign as never been possible before. You care see where the consumer came from, what ad they clicked on, how long they’ve been reading your page and even how long it took them to finish an online application. 

After reading this article, I came to think about advertising to the leads that did not sell in our marketplace. These are mostly aged leads that were left behind because the advertisers met their caps.  They might not be of any interest to the current buyers buying real time leads, but they are a treasure to the companies interested in cherry picking their leads.  LeadPile Lead exchange has an increasing network of publishers and active verticals that is doing business in.  As the Largest Online Lead Marketplace, LeadPile Lead exchange has a good number of valuable leads that can work out for the advertisers that have small budgets, or they want to complement their current inventory of leads. 

Testing out different venues of advertising or using aged leads and filtering them by the consumer initial interest, can bring some value to your current business. 

Leadpile is working closely with the buyers to increase their ROI, and we are committed to your, the Advertiser, success.

Publishers are spending a lot of money on PPC campaigns through Google AdWords.  Have you ever researched the cost of producing a real time quality lead? Depending on the vertical, it can get really expensive, especially if you are looking for quality and genuine interest.

Capturing a name, number, email, address, best time to call, can get really expensive. If you want to target geographically, by zip or state, it will increase your price and lower the amount of traffic you are getting. A lead can be really inexpensive, if you are just capturing email address, and you incentivize it, but if you are looking to attract customers that are genuinely interested in your service, its not going to be .20 cents or .50 cents, it will be way more expensive. You can expect prices as these if you are looking for lists, but why would you do that when you have the Yellow Pages and costs you nothing. You can definitely get leads for such a price, but those will be leads that are generated from the yellow pages, or aged data (lists) of consumers that showed an interest in your service years ago.  So what is the price for a good, real time, exclusive leads? It depends, it can be very expensive, depending how competitive is your vertical.  You will get what you are paying for. In other words, you are going to be happy with the return on your investment (ROI).

Advertisers have to consider that publishers or lead exchanges are eating the cost of any leads that are invalid.  Paying anywhere between .25 to $1.50 per click, or even $15, does not guarantee a conversion. Even if we get a conversion, it will not necessarily mean that you, as a buyer, will accept the lead. If you are a Debt Settlement buyer, you might want only want $15,000 and above in Unsecured Debt, which will significantly increase the price to produce that lead. 

Lead exchanges welcome advertisers to join the marketplace to HOST their offers. Paying the right price for the lead, working with the lead exchange to optimize your campaign and filter the lead sources, will ensure a successful campaign for you, as a buyer, and for the Lead Exchange and its publishers. 

Think of it this way, lets say you need to travel to a different state.  Would you rather rent a bike or a car? By renting a bike, you will save money on gas and get in a better shape If you are concerned about the time you need to get to your destination, this will not work too well for you, and renting a car might be more suited for you. Time is money, and we all know it very well.

Make great choices and you will see more money coming into your business! Buy quality, real time exclusive leads, and you can be assured that Leadpile will be on your side from start to end! Pay the price that they are worth and you will get the satisfaction that you are searching for!

Leadpile’s Motto: “Good is the Enemy of Great!” – Jim Collins, Good to Great

Tracking your Payday campaign could never be easier.  Let’s talk about the LeadPile lead exchange and some unique tools provided inside your campaign to better assist you.  

LeadPile, Payday/Cash Advance vertical has launch above expectations.  We are the Source for Payday/Cash Advance leads.  For uniqueness the placement in our marketplace is powerful.  You see inside your campaign you will see your current bid price, your rank, and the top bid.  Yes, our top payday buyer is currently paying $68.50.  Our quality can stand in front of our price.  

The rank is significant as it will elaborate how many more campaigns are currently active, funded and have priority to accept a lead first.  Our lead exchange is Market Driven.  Rank 1 will have the opportunity to purchase the lead first.  Be aware that you will be receiving higher quality.  Not so much due to the cost, but consider this, you are coming across new consumers that are in some serious need of a loan that might only fill out one application online, hence was our application.  

I always suggest to get a good placement in our PING tree.  If you are an aggregator and you are working with extended amount of buyers you want to take a good placement.  Offer them the best quality lead that they have not seen within the acceptable time frame.  

I provided this screen shot so that you can view and understand how it works.  At any time a buyer can go through the “main settings” inside there campaign and increase the price so that they can jump over a few affiliates.  That’s the nature of a lead exchange.  You have total control over your price and you are notified of your placement. This way you can make some logical financial evaluations and define where you need to be at that makes sense for your company.

With a Lead Exchange such as LeadPile we make it user friendly so that you can at all time have the information you need right in front of you!  No wonder, we are the Largest Online TOP Rank Lead Marketplace!

If 85% to 95% of all emails being handled by the ISPs represent spam which mostly are unwanted messages abusively and indiscriminately sent by unscrupulous marketers or scam artists, and the costs associated with the necessary bandwidth and network maintenance are supported by the ISPs, which in turn get paid by everyone that’s using the internet one way or another, then spammers are really picking our pockets.

Someone has to pay for creating and supporting the infrastructure required by 100 BILLION SPAM emails PER DAY!!! And that’s not cheap: the estimated costs were about $100 BILLION in 2007. So with 1,412,489,652 internet users worldwide (http://www.internetworldstats.com/stats.htm) and $100 billion in money spent/lost in connection with the spam, it comes to about $70.79 per person using the internet per year.

Incredibly, about 80% of all spam is sent by fewer than 200 spammers (http://en.wikipedia.org/wiki/E-mail_spam), which would mean that each spammer steals nearly $500 MILLION per year from everybody else. Now is that grand theft or what? If a bank had HALF A BILLION stolen by 200 different people in a year I would tend to believe these people would be caught pretty fast.

LeadGen companies and Publishers that specialize in internet marketing do need to have an ethical conduct and refrain from spamming. LeadPile has built its reputation as a lead marketplace / exchange that strictly prohibits the practice of spam or any other abusive or deceptive marketing methods. All marketplace participants have to abide by strict rules which ensure that consumers are protected, and the lead exchange continues to grow based on the benefits it brings to consumers, lead buyers (advertisers) and lead sellers (publishers). All accounts have a dedicated account manager who is in constant communication with lead sellers and our quality control division is closely monitoring the leads production. Confidence in using the LeadPile Lead Exchange is critical to its success and the marketplace proved to be incredibly successful at attracting both quality lead sellers and lead buyers (http://www.reuters.com/article/pressRelease/idUS215372+06-May-2008+MW20080506).

Market Watch released this afternoon that Coca Cola shares went down .18 cents, that’s 18% down this year so far. But they are not the only ones affected by the Nationwide struggle that’s affecting Millions of consumers and businesses.  

Market Watch also reported J.P. Morgan Chase & Co. second quarter net income fell 53%, the company took over $500 million in costs for its Bear Stearn’s acquisition. Microsoft shares dropped 5.7%.  IBM shares are down .06%. Investment bank Merrill Lynch shares drop 7.1%.  Capital One Financial Corp registered a 4.9% decline. The list goes on and on.

Businesses are also being affected and loosing money.  What’s happening with the market?  These well known companies that were once making millions are now losing millions.  Gas pricing is going up at ridiculous cost. The cost of food has climb.  Unemployment rates are over the hill tremendously.  Debt is at the highest peak.  More Americans are filling for Bankruptcy.  Airline fairs are rising.  Less people are taking vacations.  Student’s are falling behind on their student loan payments.  More families are being affected by bank foreclosures.

Is this truly healthy for America?

I have talked about the consumers battle against the dead end they are facing.  Although its not just consumers its also major firms and corporations, for years investors were glorified to subsidize in these companies but now are selling shares and stocks.   

Everyone in society has somehow been affected.  Its lead exchanges such as LeadPile that are here to assist and help in each way we can.  LeadPile is partnered with some of the best affiliates in the market to provide quality leads.  Within our partnerships we are targeting consumers and businesses that need your help to clear their debt, to help with bankruptcy, to assist with business loan or business cash advance, to aid with credit restoration or a payday loan, to help them get finance to buy a house or a new car! 

LeadPile focuses on targeted traffic and provides applications or contacts to companies that can help consumers or business in the services they are in desperate need of! 

Let’s go into Dynamic Pricing and its advantage.  Let’s say you have a network of advertisers but they all pay different pricing on leads.  How do you integrate this in a dynamic pricing tier for the auto and payday vertical?  Everyone wants first look. In a lead marketplace top bidder will get first look.  Segregate your advertisers by pricing.  

Here’s an example.  You have 5 companies buying from you.  Comp.1 can pay $6, Comp.2 can pay $29, Comp.3 can pay $40, Comp.4 can pay $10, and company 5 can pay $23.  Set up 3 campaigns in our lead exchange.  Campaign 1 set it at $6 Campaign 2 set it at $23 and Campaign 3 set it at $40.  Set up different affiliate IDs and put Comp 1 and 4 on campaign 1, company 2 and 5 on campaign 2 and company 3 on campaign 3.  This way you, we PING leads for your advertisers within the price they can afford to pay and you PING back a response with the price you accepted the lead and sold at.

Dynamic pricing works in different ways.  We can set up a unique tier that we will PING a lead at and you can POST back the price the lead was sold at. In addition, you can set up various parameters as filters, such as if you have zip codes that will pay a higher amount than others we can set up campaigns for higher paying zips and a different campaign for lower paying zips. We can also set it up by states, or even customers.  Whatever works best for you we can do.

The technology within our marketplace is so extreme that our integration and the variation of methods that we can assemble is quite intense.

With Tier Pricing, you set up the tier that you feel comfortable paying, we PING you at that price and you POST a reject or accept response letting us know if you will buy the lead or not.  You will pay the price the Tier is set for that we receive accepts on.  The lead exchange works fantastic, you can up your bid to subscribe you in a higher placement or you can go lower if you need too.  

Take into consideration that you are also taking advantage of the redirect feature that is available when we are doing the POST. 

If you need ideas or suggestions on how to set up your dynamic pricing or tier structure give our friendly experienced staff a call.  We will work with you to make this the best experience in the history of lead gen and find the solution that will best fit your companies platform.  And, finding the best way to set up your campaigns for your network of buyers!

Many industry experts are predicting that intensifying economic pressure is sure to lead more auto dealers to consider closing. According to the Detroit News, “General Motors Corp., Ford Motor Co. and privately held Chrysler LLC are going through cash at a faster rate than they generate it, and investors worry that one or more of the companies could run short, perhaps before the end of next year”

According to the Wall Street Journal,  “Ford, GM and Chrysler are running programs aimed at reducing their dealership network by weeding out under-performing sites while bolstering profitability potential for those who remain. The auto makers are kicking in cash to help dealers buy out one another or exit the business”.

What will happen to Dealerships as more competetion, and a weekening economy, continues to “hit” them?

The answer is pretty straight forward. Competition will reign supreme, and efficiencies in sales cycles, cash flows, and ROI’s will rule the day.

What does this mean for the portion of LeadPile’s business that makes up our Online Exclusive Auto Lead Exchange?  Simply put, as more efficiency is demanded by the market, only those companies that can compete with an efficient deliverable (in this case an auto lead), will continue to gain market share.

If you are a lead buyer in our Online Auto Lead Exchange, and you need anything at all to make your buying experience even better, please do not hesitate to ask. We are at your service!,

I was on the EcomXpo online trade show this week and WOW, pretty amazing people.  So I’m at the lounge to interact and market, yet you see a few attendees craving attention.  Being mean, to put their name out there.  Yes, being indecent, vulgar  and obnoxious.  But for the most, part it was a phenomenal show and the interactions with some more serious players were beyond concrete.  Of course I got a good laugh in the lounge. 

I must say trade shows are hard work, even online.  Great experience it is but next week follow ups will be constant dialing to reach out and indulge in making new partners.  

Trade shows respect has moved into different directions.  

Working with advertisers and publishers, many might think its a waste of time to attend the trade shows. What matters is what works, not what its “thought”.  The facts count.  The facts are that they work, get a feel for the networking inside trade shows and how it will bring in business and strategic partners.  

I remember going to ad-tech, sure the interaction is there.  Nothing like talking face to face and meeting the person on the other side of the phone.  But one thing that bothers me is some of these attendees are just their for the booze!  Each time I talk to them, they are with a new company, they talk a big game but talk is cheap and when it comes down to business they are shady.  Its ridiculous that one person has been with 5 different companies within the industry in a short period of time.  

I scratch my head and ask myself “who hires them?”.  Now, now, I’m being honest not offensive, but realistically why would you hire someone that has been with a multitude of lead exchanges in such a short time and doesn’t fit in.  

Ad-Tech, Affiliate Summit, EcomXpo and all other trade shows believe it or not is a perfect place to network and create new partners.  Over 10,000 exhibitors and attendees go to these social networks so that’s a lot of business.  

When you do get a chance visit some of the conferences and discussions that are offered. You will learn valuable information that all in all will be beneficial to your business.  

In the lead exchange open doors for new opportunities, there is a need for leads in almost every industry, you just have to know how to approach it!