Leadpile’s Blog

Yes, correct! In a lead exchange the pricing is market driven.  Payday and Auto Financing are truly the most critical to monitor.  Why?  Simple, the end user, payday companies and auto groups, are looking for exclusive, unique, and qualified leads.  Top tier bidders will get first look and the opportunity to buy leads that are authentic and precise to filters set up.

Many companies use softwares such as CL Verify or Teletrack, that checks for factuality against SS#’s and DOB, and a few other filters.  Software such as these are a benefit to the online verification method that large organizations entitle to run a smooth and prosperous business.  

In a lead exchange, publishers should be alert at the placement of their campaign and the ranking that they hold.  I would never suggest to pay a price that you are not seeing a good ROI on your campaign, but I am suggesting not to be cheap.  You need great qualified leads? That will consist of becoming aggressive.  See when you do the math its pretty simple.  Your cheap, you pay $10 for a payday lead, and you are not converting as many as you like.  Then your upset.  Well lets talk about reality.  You probably have 20 other companies competing for the same lead, bidding more than you, hence, they are buying your leads! Yes, I said your leads!  The more competent and genuine leads that could have been closed by you.

Be at a comfort level that you are seeing a significant amount of conversions.  Larger companies are successful for one reason! They became aggressive and were in a competitive market.  Come straight to the source and pay less for your applicants that need your assistance now!

One more thought to absorb is that in a lead exchange of advertisers and publishers, publishers have the opportunity to set up their minimum price point, just as advertisers can set up the price to pay.  Therefore, if your bid price is too low, you are missing out on some strong potential publishers that are using their marketing revenue in Google AdWords for example, to generate high quality traffic, and its skipping your campaign due to your bargain bid. 

Take this as good advice and monitor your campaigns, you need to be aware that higher tiers will have the chance to accept a lead before you do!

Webster’s says that Customer service is “Assistance and other resources that a company provides to the people who buy or use its products or services.” It also says that a Customer “Is a person who purchases goods or services from another; buyer; patron.”

 So how do we handle the different types of customers? First, we define them.

1. The Satisfied Customer – Everything always works out and is in perfect order all the time.
2. The Never Satisfied Customer – No matter what happens nothing is ever right and nothing can ever fix it.
3. The Impatient Customer – Wants everything done now, even if the people and services are not available. MAKE IT HAPPEN! NOW!
4. The Trying to Get Stuff for Free Customer – They want something for nothing and will try to get a free “whatever” from you to make them happy.

 These are all types of customers that we all may or may not have seen, dealt with or been at one time or another and all know what they are like. What we need to do is act like Customer Service Representatives and treat them all as individual types and not all the same. You don’t treat an Impatient Customer like a Trying to Get Something for Free and offer them something else when all they want is what they came in for.  Use the skills that you have been trained to use and then you can make every customer feel special and appreciated.  

 Read Customer Service Tips… We should all know. This should help to know what skills are needed.

 At Leadpile we are dedicated to giving the best Customer Service possible so that every customer is a Satisfied Customer.  We want to make your experience with us the best that it can be. 

Your clients are the key to your success. Managing your clients means following up with them quickly. and at LeadPile, we mean quickly!

In a Lead Exchange like LeadPile, we strive to follow up with all of our advertisers and publishers immediatley. No matter what business you ar ein, simply call your clients back quickly, give them the information that they have requested, call them to see if they need assistance, give them information that will benefit or help them, and most of all, do whatever it takes to  build a strong partnership.

What do you find in a lead exchange?  Do you know if a lead exchange is the right place for you?  Need leads for your team or even for yourself? 

Well, let me tell you!  A lead exchange is a perfect place to fill in all your needs.  Whether you are a big corporation with hundreds of staffs or just a casual starter working from home, a lead exchange is right for you!  See, here is where you can find leads on a real time basis or simply hand select the ones you prefer.  It will assist you in increasing your business. 

We have leads that are full applications when you consider all the information that is captured, as well as basic general contact information that you can feed to your sales force that will bring in more business.  Whether you are a broker, loan officer, realtor, sales person, consultant, or even a financial institution, a lead marketplace is right for you.  

A well known lead exchange such as LeadPile focuses on so many different lead types you would truly be amazed at what we have done and have to offer.  We can easily get integrated, or just send leads in simplistic email format.  We can even start up a new lead types if you demand it!

You can buy as you go.  You can even sell as you go.  Wow, what technology in this day in age has conquered.  A lead exchange works with advertisers and publishers and find the right solution to increase your ROI (return on investment) and helps monitor your traffic to get the best possible out of your traffic.

It decreases the headaches of having to figure out how to generate your own leads.  You can save time and money by simply investing your marketing dollars and receiving consumers needing help immediately! The lead exchange is a true benefit for your company!