Leadpile's Blog» consumers

Tips for Saving Money

Jolene Phipps — Mon, 12 Dec 2011 20:39:32 +0000

As the end of December comes around and the beginning of January nears, people in general start re-evaluating their budget. A popular new years resolution is “saving money”. So if this is a common goal why is it so hard to accomplish?

Due to the economic recession many households are making less then before, making it hard to bank extra money. We also live in a society that thrives on promoting or advertising what you must have! The line between need and want often become crossed and we end up overspending for the month.

So how can we save? The answer lies in each one of us. We don’t have to strive for the moon – to overshoot and miss all together. If we take baby steps we can be successful, and if one month you fall down, don’t let it stop you! Get up and start over again. Here are a few money saving tips that can help you get started:

Set up a separate savings account and actually use it to save money.
Split your direct deposit so that $25.00 out of each paycheck goes into your savings account. (out of sight out of mind)
Save any change that you receive after making a cash purchase. (you will be surprised how fast this adds up)
Plan a monthly budget, start with you needs first i.e. Rent/mortgage, electricity, car payments etc. and then budget in an allotted dollar amount for wants and stick to it.
Write out your grocery list before you go shopping and only get what is on the list

If you start implementing even a couple of these suggestion you will be surprised by what you can save!

Happy Savings!

Autos and the New Generation

Nicky — Tue, 21 Sep 2010 16:47:21 +0000

Generation Y adults are making it more difficult for the auto world by not having such a large dependence on cars. Todays generation is more likely to buy items such as software, computers, smart phones, or music. Motorists from the ages of 21-30 make a up market of about 80 million people.
Although sales are not expected to decrease, they will not likely be as high as the baby boomers generation who make more multiple car purchases and view cars as a status object. Instead, they are looking for cars that are more affordable and simplistic.

The generation Yers tend to see cars as an environmental threat. Even with the new Hybrid and electric cars, many still view autos as being a polluter. Auto manufacturers and dealers alike are scrambling to find a way to appeal to this generation as the baby boomer’s generation turns 65 next year and won’t be their largest consumer base any longer.

Leadpile works closely with auto finance leads and still has a large demand that tell us people are still interested in purchasing vehicles. Todays consumers might be looking for different types of vehicles,but they are still looking nonetheless.

Positive Outlook For Payday Lenders

Mari Woods Holt — Wed, 01 Sep 2010 14:35:40 +0000

It seems all we ever read about is the “negative” about the payday loan industry, however there seems to be some positive momentum happening for payday lenders. Are people finally seeing that there is a need to help those consumers that are paycheck to paycheck? Americanbanker.com is reporting some positive news for the overly criticized payday loan industry.
Are lenders closing up store fronts to help cut costs, and therefore going to be utilizing the internet more to generate their business? For some, the answer it yes. Future growth for many payday lenders is probably going to be in the alternative products that many are getting into to help diversify their portfolio. Launching new products such as pre paid credit cards and bill pay services are some of the products that payday lenders are either getting into, or have already tapped into. This is great news for the longevity of the payday lenders. So what are these payday lenders going to be doing in the states where the payday loans are banned? Getting into ownership of pawn shops appears to be the direction many lenders are going in states such as WA and AZ. Lots of positive things happening, and we are anxious to see how Leadpile will be apart of the future success of the lenders.

Apple Continues New Products

Nicky — Tue, 27 Jul 2010 17:13:41 +0000

Although there has been some controversy over the new iphone, Apple isn’t going to stop pushing out their products. Apple has new merchandise to offer their users, and many are already excited about the new options.
Starting at $69.00, Apple users will be able to purchase a trackpad that is designed to give the MacBook Pro touchpad experience. Also coming out next month is the new Apple Mac Pros desktop with quad-core and 6-core intel Xeon processors. These desktops will be selling a $2,499. The new iMac is going to be available starting at $1,999. Another product that will be available to consumers from Apple is a 27″ LED cinema display screen for $999 that is compatible with other Apple products. Many businesses such as Leadpile use Apple products and are anxious to continue use of the brand.

Debt Tsunami

Christina — Mon, 21 Jun 2010 23:09:51 +0000

Lets continue the debt discussion since it’s such a large part of peoples lives nowadays.

Ever feel as if there is no end in sight to all those piled up bills? Here are 2 plans that may help you get your finances back on track.

1. Snowball Plan: The snowball plan developed by Dave Ramsey focuses on ranking your accounts by balance amount, smallest to largest. Consumers are encouraged to pay the smallest debt first while continuing to pay the minimum amount on the other accounts. By doing so consumers enjoy the satisfaction of when debt drops off, thus they are more likely to make continuous payments.

2. Negative Emotion: The negative emotion plan urges people to pay bills that generate a negative emotion. For example, Shareef Defrai from Huston used his credit card to rent a car for a friend. No big deal until his friend decided to skip town with the car, now Shareef has $16,000 in debt for a car he doesn’t even have possession of. By paying off these types of accounts first the relief of paying off the debt can be life changing.

Both methods have their pros and cons, do any of you have a special way you pay down your debt?

Payday Loan Bill(s) Being Proposed In Colorado

Mari Woods Holt — Fri, 23 Apr 2010 15:54:16 +0000

It looks like the payday “police” have hit Colorado. There is a proposed payday loan bill that would put an interest rate cap on payday loans. The reasoning behind this bill is that some Coloradans believe, “that excess interest rates can lead Colorado families into a debt trap of repeat borrowing”. There are three separate proposed bills. One would put the rate cap at 18%, another at 28% and another proposed bill putting the rate cap at 36%. The unfortunate thing about these sorts of bill is that the potential rate caps would hurt the payday lenders and potentially not allow them to stay in business. This would then hurt consumers who are looking for a much needed payday loan. We will all be watching the outcome of these proposed bills.

Do You Understand Your Customer?

Mari Woods Holt — Mon, 12 Apr 2010 08:06:06 +0000

Working in lead generation it is really important to know who your client is and who you are are trying to target. Unfortunately, what happens with many networks/agencies is that they are wrapped up in generating as many leads as they can, they are not focusing on who they are targeting. Knowing the consumer that you are targeting, does it really matter that you don’t know the ins and outs of what the consumer is you are marketing to? Many would say it is not totally important, but I feel knowing as much as you can about your target market/consumer can make or break the effectiveness of your marketing campaign.
APNews seems to agree. “The independent Marketing Tracking & Maximisation Specialist also found that Marketers around the world classify ad agencies into three groups: (1) the Result-Drivers who truly believe that the primary purpose of a campaign is to deliver the bottom line results of their clients, and do whatever they can for that (35%); (2) the Result-Pretenders who claim they believe in making campaigns that deliver results, but are internally not prepared to put in place the relevant systems and processes to do so (43%); and (3) the Dreamers who still live in old “Adland” (22%).” There were also 3 weaknesses identified in those that are not truly focusing on the actual result of their consumers:
1. The customer insight is not deep enough
2. Too award driven and not enough customer focused
3. Not effectively tracking to know what is working with each media campaign

Bottom line: know your customer and what advertising is working effectively. This applies to lead generation or any other marketing techniques where you are trying to target consumers.

Car Title Loans Change in Virginia

Natasha Aronov — Wed, 10 Mar 2010 14:29:04 +0000

A new bill has passed in Virginia setting new guidelines for car title loans. This bill will enforce caps on interest rates and loan terms which is something that has not been done before. Similar to a law in Tennessee the loans are restricted to a year in length, restrict the loan amount to half of the car’s value in addition to preventing new interest being added onto the loan once the car has been repossessed. A tiered interest rate cap will be put into effect, running from 22 percent per month for a loan smaller than $700, to a maximum 15 percent for loans higher than $1,400.
Car title loans are a topic of controversy lately in a similar way to payday loans. The loans both help consumers who are in need and would not have other options, but can be at times tricky for consumers to understand if they are not taking the time to read the terms. The consumer needs to always be aware of the terms of the loan and the interest rate they will be paying. If applying for a loan, being as educated as possible can help the consumer know all options available and prepare/make a plan to use the loan responsibly.

Are Consumers Buying More Online?

Mari Woods Holt — Mon, 01 Mar 2010 07:01:55 +0000

Being in the lead generation business it is key to understand consumer trends and what they are doing. Knowing this helps to create new offers to help connect them with the service provider(s). However, are we seeing more consumers buying online now versus going directly to the store?
Permuto.com is stating that some areas of consumers purchases have gone up online, while many consumers still remain loyal to their local stores. The biggest gap I am seeing is with the drugs and health aid category. Is this a trust issue with trying to get the proper medication from places such as a drugstore versus an online site?

So how does a company like Leadpile and ecommerce sites get more people online purchasing services and items they need for their every day lives? Is there a “secret sauce” that will bring more people online, or is it simply with time more and more people will start trusting online purchasing as a safe way to get things they need?

Facebook Says Goodbye To Microsoft Banner Ads

Mari Woods Holt — Mon, 08 Feb 2010 00:14:50 +0000

Facebook is saying goodbye to banner ads supplied by Microsoft, and HELLO to more targeted ads. Internews.com reports, “Facebook, which counts nearly 400 million users, said its own display ads feature interactive aspects and can target viewers based on their personal information, making them better suited to its social networking service than Microsoft’s standard Web banner ads. Ad formats that feature social actions perform better and provide a better user experience since they are more consistent with the look and feel of Facebook,” the company said in a statement. This combination of targeting and social relevance is the primary driver behind the shift in strategy.”
This change will probably not affect Microcsoft, but it brings up a good question on taking control over your page and what the user experiences. Facebook is obviously concerned with the experience the consumer goes through, versus a deal they have with Microsoft. Is this something of the future where companies really pay attention to the consumer experience versus making the most money on the ads they choose to display? Leadpile has an ability to supply banner ads for it’s publishers, however a website owner caring about the consumer experience is something we are very much concerned with also. Consumer experience or make more money????? What is the answer you believe is right?