Leadpile’s Blog

Almost anything or anyone you want to know more about can be found on the internet. However, when you go to a website is there something that stands out as something that makes you “trust” that website as a reputable source versus another website? There are in fact certain reasons consumers seem to trust one site over another. Nielson Global did a survey on consumers to see what makes them trust a particular website and it’s advertising versus another.

What this information really tells all of us in the lead generation industry is, that maybe we need to continue to focus on how we can really become a more trusted source by consumers. TV, newspaper and other sources came out ahead of methods such as banner ads, mobile and other online lead generation methods. The question then is how do we increase the trust level our consumers have for websites we are working with to generate leads? Brand recognition is pretty high on the list of trusted sources, however not everyone has a brand that is known, or the financial ability to generate that awareness.
Leadpile, and I am sure all other lead generation companies, are all looking at this sort of information as informative, but how can we take this information and apply it to what we do?

Some recent laws passed regarding our credit cards are taking effect this Thursday. Currently credit card issuers have an ability to change interest rates on existing balances without any sort of notice. Part of the new law taking effect Thursday will put a restriction on the credit card companies from doing this without a 45 day notice. They can still charge you penalty fees for late payments and over-limit charges, however being able to freely increase the percentage rate (fixed rate percentage) on an already existing balance, will be going away. Any change to our interest rate, late payment fees, over-limit fees or finance charges can still increase, but they have to now give us a 45 day notice. It seems that a lot of credit issuers have recently become very aggressive in even shutting down card holders cards if there was no activity. There is a potential “risk” involved to the credit card issuers, and they are scrambling to get rid of those sorts of consumers. The other thing that we are all witnessing is the credit card issuers reducing balances on our credit cards if they are not being utilized. Once again, this is the credit card issuers reducing their “risk” or potential exposure, however it is very much an inconvenience for many people that want to then utilize their credit cards for a larger purchase.
Reading over anything that comes in the mail from your credit card company is probably the safest thing to do to keep up to date on what is going on with your account. Maybe even utilizing your credit card randomly might even be a good idea if you want to maintain the credit card availability. That sounds a little odd, because the “right” thing to do is really maintain a debt free life and live within your means. The credit card companies are almost indirectly pushing Americans to use their cards… or LOOSE them.

Phoenix June 30th, 2009 — LeadPile, The World’s Largest Online Exclusive Lead Exchange announced today record results for its MicroClick Form (http://www.microclick.com) in June, 2009. LeadPile reports a record number of Lead Verticals being served by its MicroClick Form with Lead Sellers producing leads in 61 different verticals in the month of June. This makes the LeadPile MicroClick Form the most widely used Multi Vertical Lead Generation Form in the lead Marketplace and Lead Exchange Industry.

LeadPile’s Centralized Online Exclusive Lead Marketplace supports thousands of affiliates that use the exchange to sell to suitable lead buyers. By using the LeadPile MicroClick Form, Affiliates can focus on driving traffic to their pages and not on managing lead buyer relationships. Over 90% of LeadPile’s active affiliates are currently using the MicroClick form, offloading the responsibility for lead collection, management, technology infrastructure, and quality control to LeadPile.

Astoundingly, LeadPile’s MicroClick form has been used to produce leads as diversified as Tax Debt Relief, Home Improvements, Business Loans, Health Insurance, Equipment Leasing, Credit Card Processing, Cash For Gold and more.

Andrew Jacob, CEO of LeadPile says, “The LeadPile MicroClick Form allows us to handle leads across multiple verticals, including payday, starter credit, debt consolidation, credit repair, bankruptcy, auto financing, and homeowner. While the majority of leads currently being exchanged in the  Marketplace are in the Financial sector, the fact that Lead Sellers are using the MicroClick form to produce leads in over 60 verticals is very rewarding for our team.

Jacob adds, “I would like to personally thank our existing Lead Buyers and Leads Sellers for their business, and it is our promise to everything we possible can to help them in their efforts by continuing to provide the type of technology infrastructure and transparency that they have come to both expect, and deserve, from LeadPile.

To read more, please visit http://www.LeadPile.com/

Privacy groups believe that there needs to be legislation in place to protect consumers on the internet. Many are concerned that data collection of consumer’s internet experiences are not fair to the consumers, unless they opt in to allow this behavioral targeting to happen. The FTC was petitioned back in 2007, however now it is at the point of Congress and potentially enacting a new law(s).
Many retailers believe their use of behavioral targeting has allowed them to have an increase in sales. According to one retailer, “Personalizing a Web site [via behavioral targeting] helps an individual with an intent to find what they are looking for and helps the site owner deliver more content that is relevant to the individual, said Pete Olson, VP of product management at Amadesa.” The new potential legislation is looking at having the consumer “allow” such tracking of their internet behavior. Yahoo has argued that a consumer’s privacy should be respected in order to build trust with their consumers. Yahoo is doing it’s own regulatory data collecting by only keeping consumer’s data for 90 days. However, not all businesses are wanting to implement their own “rules”, therefore legislation seems to be the only way to protect consumer’s rights.
Leadpile will keep an eye on what happens with this potential legislation.

Everything too good to be true.. probably is.  Now all those that were looking to jump in on the online lead generation business, might have someone up above to face.  According to internetnews.com, “A top U.S. lawmaker in the U.S. House of Representatives on Wednesday said he is working to develop a bill to impose mandatory guidelines on Internet companies to protect user privacy, because the current voluntary approach is falling short. ” Privacy advocates are worried that online activity is potentially jeopardizing consumers private information, and there are no regulations to govern it.
Leadpile Lead Exchange believes in only doing the right thing and not jeopardizing consumers information in ANY way. There are a lot of people out there trying to make a quick buck on hot topics in the news, and unfortunately consumers are not always as guarded with their personal information as they should be. Lawmakers stepping in on this industry could lead to some of those not being able to take advantage of consumers, however them stepping in could also create a lot more “red tape” for those doing the right thing. Thoughts?

An updated report has been rolled out protecting the privacy of consumers online.  Behavioral targeting is something a lot of website owners, search engines and other online advertisers do to determine certain information about consumers online activities.  This report was originally rolled out in November 2007, however there was a need to make some updates to the report.

One of the changes made allows websites owners to utilize consumers information for their own website marketing, however they can not share the consumer’s personal information for other gain.  According to DMNews, the report also discusses the potential benefits of behavioral advertising to consumers, such as the free online content that advertising tends to support, as well as the benefits of personalization.” So there is maybe some benefits to behavioral advertising?
The bottom line with this revised report is that the FTC is trying to make sure that consumers are protected while searching online. However, at this point the “leash” is very loose, and it appears the FTC is trying to let the online advertising industry handle this on their own. Furthermore, I am sure there will be some sort of intervention if consumer’s personal information continues to be violated.
Leadpile Lead Exchange believes in protecting consumers information in a way that those that are not supposed to have the consumers personal information do not. We generate thousands of leads per day, and are adamant on making sure we protect each and every one of those consumer’s private information.

Ask.com has closed a deal with Symantec (Norton software), where ask.com will provide the consumers a toolbar with search feature, displaying Ask results. So far, no matter how inovative Ask.com tools were, they couldn’t get a major market share in the Search space. With this new deal, it will become more interesting to watch their evolution. They seem to follow the same approach as Yahoo, when they signed a deal with McAfee.
The consumers will have the search tool integrated inside their toolbar, provided by Norton in their new release due Tuesday.

The new year is here and there still is a credit crisis that Americans are trying to figure out how they are going to get through. Many of my other posts talk about credit and ways to know your financial situation, therefore you know what you are getting into with any “new” loans etc. One way some get through these problems is with a payday loan/cash advance. Payday loans get a lot of negative publicity because many feel they are not an “appropriate” way to get out of a temporary situation. Each consumer has their own way of fixing their financial situation, but I thought this quote was pretty interesting in regards to payday loans (Payday Pundit).

How much debt a person has does not determine whether a payday loan is a good idea for them. If the loan enables them to repair their car so they don’t lose their job or saves them from eviction, then it’s a good idea even if they owe a million bucks. And it’s also a good idea even if it just saves them a few dollars in alternative fees that they would otherwise have to pay. People know their individual circumstances and are in a better position to know if a loan is good for them than the lender or any government formula put together by activists and politicians who want to pride themselves on how they are protecting us from ourselves.

Every loan is a gamble on the part of both lender and borrower, and nobody can ever guarantee that any loan can ever be repaid. If both the lender and the borrower mutually agree that the transaction is likely to further their interests, then who are you or any government agency to tell them that they can’t engage in it? If the lenders are tricking people into expecting one thing but delivering another that of course is deception which should be stopped, but apart from that, BUTT OUT, MAN!

If lenders have a responsibility to investigate the finances of people who apply for loans to make sure they can afford them then so do all other merchants and service providers. Is that the kind of society you want to live in? When you are the one who has to get government permission to purchase a product or service then you may feel differently about making politicians our parents instead of our servants.

The holidays are here and more and more of us are getting more and more in debt trying to prepare.  The unfortunate thing is many consumers were already in a bad situation with their debt, and now the holidays are going to add to the mess.  There are various options out there to help consumers with their debt situation. Debt consolidation, debt settlement and credit repair are a few services that help consumers with resolving their debt situation.

Debt Consolidation:  Working with a company that helps you consolidate all your credit cards into one payment.  A lot of companies can even work with the creditors to pause any future late charges or excess fees from being added to the current balance.

Debt Settlement: Working with a company that works with the creditors to get balance settlements.  A certain percentage of the total debt amount is paid, versus the whole amount and the balances continuing to get larger.

Credit Repair: Working with a company to help educate and direct you in the right direction regarding your credit.  There is a lot of information to know about your credit report and how to really optimize getting the most of your credit report.

According to Consumers Affairs, here are some things that determine if you need help with your debt:

In the midst of banks going under and consumers struggling to survive, another bank transaction has happened. According to consumer affairs, Capitol One has purchased Chevy Chase Bank. Chevy Chase bank has a large presence in New York, New Jersey, Texas and Louisiana.

     I think the oddest thing about another bank merger happening is, that I am not sure how many more of these mergers can really happen?  What other banks are out there anymore?  Also, I am not sure about your area of the country, but there are other “new” bank branches showing up on intersections all over my city.  I thought banks had no money?  How are they building all these new locations around our towns?  Maybe Leadpile Lead Exchange should start generating leads of businesses wanting to open a new bank…. no I don’t think so.

On a serious note, it is just a little odd to me to have so many banks either going down or being purchased, to then see new banks opening up in our cities. Are they going to be able to lend to all these consumers who are not qualifying at these other “struggling” banks?  I hope so because people need help right now!

Help with repairing your credit is something pretty much everyone could use a little assistance on. With a tough economy, Americans are needing to worry about more important things like paying their next electric bill. However, when that time comes where they have the ability to get help, credit repair is a great option to look at. Credit repair assistance can be a very informative service, that once you learn what makes up your credit report, you will be able to use the valuable information in the future.
Leadpile Lead Exchange is currently generating a large volume of credit repair leads. These consumers need the help now and are looking for someone to provide that service. Knowledge is power when it comes to your credit report, unfortunately not everyone is in a position to have great credit. Knowing we have a large demand for this lead type, and the large amount of consumers wanting assistance, Leadpile has rolled out some text links/landing sites for lead sellers to use.

www.countrywidecreditfix.com
www.creditfixnationwide.com
www.mycreditjump.com
www.personalcreditassist.com
www.uscreditfix123.com

If you are currently not working with Leadpile to purchase or sell credit repair leads, I recommend it!

Remember those days when you could pick out all the items you want, and then pay for them each week at your local store?  Okay, maybe not everyone did that, but I remember doing this sort of thing when wanting to buy some “big” ticket items.  Those days seem to be back.  Sears announced it is rolling out layaway!  You shop for what you want and then make a small down payment, then you are done.  Layaway is not a common thing these days, however with the economy retailers are doing whatever it is they can do to get consumers in their stores for the holidays

What happened to layaway and why did it pretty much disappear?  According to creditcards.com, the rise in credit cards being issued erased the high demand for layaway.  Now with consumers having maxed out credit cards, delinquent mortgages, and jobs disappearing, retailers are trying to come up with ideas on how to get that limited amount of consumers in THEIR stores.  Other stores that I found offer layaway are:  Burlington Coat Factory, TJ Maxx, and also take a look at elayaway.com, because this website offers a layaway service.
So, why would Leadpile Lead Exchange be writing about “layaway”? As I have stated in previous posts, we see consumers that are in all sorts of financial situations. Seeing stories such as retailers rolling out an old idea in this tough economy, gives me optimism that there is possibly some light at the end of the tunnel. Every little piece will help those consumers and the economy get headed in the right direction!