Leadpile’s Blog

Just in one week after the Offers and MicroClick ads were released, the volume of Payday/Cash Advance Leads, have exploded in our Lead Marketplace/Lead Exchange. The Buyers we currently have are very excited about the new developments, and as a result of our continuing effort to bring valuable leads in the lead-gen space, we’ve seen a tremendous increase in quality and volume.

Thanks to our publishers and their amazing creativity, our Offers (banners and text ads), together with the MicroClick Ads, are placed on spots that we never thought of, starting with confirmation pages, exit traffic or direct traffic to pages that have an amazing volume of traffic. Two of the things that were very attractive to our publishers, was the fact that our MicroClick ads would load really fast and that our Microsites are on secured sites (HTTPS). The secured sites alone has increased the CVR (conversion rate) with almost 14%.

Faster, better and more alternatives is the key to succeed in an industry where everything changes continuously.

Any suggestions are welcomed, as our commitment is to make the Payday Leads vertical a stronger and better vertical for every everyone involved in Leadpile’s Lead Marketplace/Lead Exchange.

Lead buyers – reallocating their advertising budgets from PPC into the lead-gen… because it works. 

You can have your money spent on PPC and try to compete with the big budget companies over the first 10 or 15 placements, or you can choose a lead-gen company that will send you the leads you desire for a lower price. If you will start working with a Lead-gen company, ask them if they produce their own leads. The value and power of a lead-gen company resides in its knowledge of generating their own leads and the ability to increase their CVR while improving the lead quality.

Spending less for a quality lead it’s just one of the advantages of choosing to work with a lead-gen company. Another tremendous advantage will be the option you have in filtering your leads. A Debt Settlement company, for example, can filter your leads by the consumer’s debt amount, or a mortgage company can filter the leads by LTV, loan amount and even credit score. If you choose to advertise on the paid search, the same lead could cost you 3 times or more, and unfortunately, you will also be paying for leads you can’t use. 

Why a lead-gen company can deliver you the same quality leads for a lower price than producing the leads yourself? It’s all about the supply. The webmasters are choosing working with a network or a lead exchange due to the fact that they have a higher acceptance rate for their leads. This brings to the Lead Exchange a larger supply of leads for the buyers (advertisers) and more money for the sellers (publishers). 

Leadpile, producing leads in over 30 verticals for the last 7 years, has improved constantly the process from a click to a complete application, resulting in an increased CVR and a lower price per acquisition for its buyers. We wouldn’t be here if our work wouldn’t have been valuable, considering that Leadpile had no outside funds and the Lead Exchange was built entirely on the profit from producing its own leads.

Since we opened up the Lead Exchange, our publishers can use the same technology that makes the lead-gen a better alternative to the traditional affiliate networks. Instead of crowding their pages with banners, they choose to place a form on their site that will give them an instant access to the entire network of buyers. 

The lead-gen space its just in its infancy, and it’s here to stay.