Sam Valenzuela, President of LeadPile

The demand to generate quality leads is a constant challenge for marketers. While 74% of marketers see generating high quality leads as their number one business challenge, LeadPile offers their customers just that–the highest quality leads. LeadPile is the premier online exclusive lead generation marketplace, and their commitment to quality and trust has earned them the title of one of the fastest growing companies in America.

LeadPile was created after recognizing a number of unfulfilled lead gen needs in the B2B sector, including the challenge of generating quality leads. By building their marketplace around balancing the needs of both lead buyers and sellers, LeadPile has grown into the largest online exclusive lead marketplace in the industry. Inc. Magazine has now ranked LeadPile as one of the fastest growing companies for a third consecutive year.

Currently lead gen is a top priority for 60% of marketers, which makes finding quality leads increasingly important. “Providing quality leads for our customers sits at the core of our vision,” said Sam Valenzuela, President of LeadPile. “A key ongoing objective is to develop processes that strengthen the quality of leads to bring real economic value to our clients.”

The future of lead quality lies within increasingly sophisticated segmentation, targeting and conversions.  LeadPile stands at the forefront of the lead gen industry by adapting marketplace features to meet changing market demands. Ultimately, it is the forward thinking approach to lead gen challenges that will continue to advance LeadPile as a leader in the industry.

ABOUT LEADPILE

LeadPile is the premier online lead marketplace for the B2B sector. LeadPile offers quality leads to buyers and sellers on a secure and centralized platform. Since 2009, Inc. Magazine has ranked LeadPile as one of the fastest growing companies in America. For more information about LeadPile, please visit LeadPile.com.

After reading some recent advice from some DMNews contributors, I thought I would pass along these suggestions on how to maybe maximize your lead generation efforts.  One suggests providing feedback on the leads to the publishers/companies where you get the leads from. Publishers then can use this information to try and alter the traffic so conversions increase.  Good feedback and bad feedback is always helpful to the lead generation company providing the leads.
Another suggests keeping landing page information short, and try and minimize the information that is asked of the consumers. Others suggest making webinars as simple of a sign up process as possible.  This all kinda correlates together in the fact that the more “simple” things are for companies and the consumers they are trying to capture, creates more success.  One suggestion I would recommend is utilizing your affiliate manager/account manager for information.  They work with campaigns all day long and can probably offer some information that will also help to make your lead generation campaigns a success.  If you have no way of speaking with a live person, then that could make it very difficult to get that extra help.  Find a company that has “live” people to help answer all your questions.

Leadpile Lead Exchange, and I am sure a lot of other lead generation companies, are always looking for ways to improve.  Having a successful experience with us on the advertiser/buyer and publisher/seller side is also our goal.  Simplicity of landing pages and buyer feedback on leads are just a few things we also agree are very important to the success of our marketplace.  Got any any suggestions for a successful lead generation campaign?