Leadpile's Blog» cpc

Internet Advertising Continues To Grow

Mohib — Fri, 22 Apr 2011 21:01:32 +0000

Internet Advertising Bureau (IAB) recently released their Internet Advertising Revenue Report for the full year 2010. The year saw revenues grow by 15% to $26 billion compared to $22.7 billion in 2009 in the U.S. The industry has seen impressive growth since 2002 with revenues increasing the previous year every year except 2009.

(Source: 2010 IAB Internet Advertising Revenue Report)

Search advertising accounted for 46% of the revenues in 2010 with display garnering 38% share compared to 35% in 2009. Digital video advertising which is a part of display advertising saw its share increase by 40%. Lead generation accounted for 5% of revenues in 2010.

Another interesting trend is the increasing CPC cost, especially in competitive sectors like Finance. According to Efficient Frontier, CPCs for Finance increased by a whopping 40% in March 2011 compared to March 2010. As the paid search cost continues to rise, more and more companies are turning towards lead marketplaces like LeadPile.com that allows them to select the kind of leads they want and the price they are willing to pay for them. Leads are delivered real-time and the campaigns can be scaled up or down based upon the requirements.

ConnectCommerce, Adwords and CPA

Eugen Ilie — Wed, 30 Jul 2008 01:10:03 +0000

Google, since the acquisition of DoubleClick, has been adding new features to it’s Adwords platform, meant to bring more value and why not “options” to their Advertisers. With their release of “Google Affiliate Network” at the end of August, we will see some interesting developments when it comes to CPA offers. Even though we know that everything comes down to an impression, click and conversions, by actually giving the option to the Buyers (Advertisers) to pay per lead (or action), you give more quality control, which can be relative to the traffic as well.

You will be still looking at competing with the CPC Advertisers and from what Google says, you will set your CPA goal and the conversion optimizer will automatically adjust the CPC to reach that goal.

One thing is for sure, Google is helping us the industry and more and more Advertisers will learn about CVR and how to use their advertising dollars efficiently. Bidding in a Lead Exchange is not too different than bidding on Adwords, your CVR and the actual rank you have in the distribution will affect your results. There is also the network and the traffic you are getting, based on your price you attract better traffic, better publishers and your CVR will increase.