Leadpile's Blog» CPL

Happy Birthday Display Ads!

Erin — Thu, 29 Oct 2009 03:15:48 +0000

Fifteen years ago today the first banner advertisement was displayed on www.Hotwired.com. At the time there were only about two million internet uses in the United States and the only way of getting connected was through a slow dial up connection. When banners advertising was first introduced, many companies were very hesitant and weary about such advertisement. Some of the very first companies to sign on to this new way of advertising were MCI, Volvo, 1-800-Collect, and AT&T. The banner ads were a simple static image located at the top of a web page almost acting as the header. Some of the ads did not even have a call to action or show anywhere in the creative what the product being advertised was.
When it was discovered that an ad could be clicked on and have the consumer redirect to the page advertisers did not know what to think. Some loved it, and others not so much because they did not want to seem like they were being pushy. Volvo had their consumers who clicked on their ads be redirected to simple questionnaire about the Volvo they might be interested in.
Banner ads have come a great distance since 1994 when they first started to appear. No longer are they just static images with no call to action on the top of a web page. They now expand, float on the page, have movies/sound embedded, and even can have the user interact and play games within them. Whether the advertisers are just tracking impressions/CTR or are going the distance and tracking CPA/CPL, the ideas and possibilities seem endless for online advertising. I am sure that we are still at the tip of the iceburg with what we have seen so far. It will be very interesting to see what the next fifteen years will bring to online advertising. Leadpile will attempt to keep up with the innovative ideas of the online advertising world!

Effective Performance Advertising: Lead Generation

Mari H. — Thu, 28 May 2009 14:13:31 +0000

In years past, online media was not an option. Years ago you did radio, television, mail or things like billboard advertising. However, in recent years performance advertising has been something most companies are venturing into to promote their product(s). Lead generation is a performance type of advertising, however not all are embracing it because of various objections they have to it.

1. No money to do lead generation
2. Lead generation does not work
3. They do not know how to set up CPL campaigns
4. They do not have any creatives to do a lead generation campaign
5. They don’t have any incentives to offer the consumer on a CPL campaign
6. They don’t really care about leads
7. They don’t have the time to work on a lead generation campaign

These are all commons excuses companies will make instead of moving forward with a lead generation campaign. Mediapost.com points out all these excuses companies have on why they are not getting into lead generation.
These are all legitimate objections to lead generation, however companies like Leadpile are open arms to speak with anyone that has any questions or concerns about doing lead generation. Where else can you get a targeted consumer that is opting in for a specific product or service? Lead generation allows companies to focus less on generating clients and more on handling the targeted ones that they are working with in their lead generation campaigns. As a company trying to generate business, would I want to send out a 1000 mailings or purchase leads of 50 people who opted in for my service? Hands down lead generation produces a higher ROI if you are utilizing your lead generation campaign effectively. Ask a lot of questions of the lead generation company you are potentially working with, so you know the process from A to Z. Know how the leads are being generated, where they are being generated and what the cost to you is. You will see, lead generation will be an effective way for you to spend your advertising dollars.

Generating More Business Through Lead Generation

Mari H. — Tue, 18 Nov 2008 15:31:11 +0000

With tough times even in the internet business world, businesses must find effective ways to generate new business. Companies need to see results from their money spent on advertising, so many choose to invest in lead generation.
Businesses could spend an infinite amount of money on PPC and not know what the result could be. Businesses could spend undefined amounts of money on hiring someone to do SEO.
Businesses could purchase “lists” and cross your fingers there will be a response rate that is acceptable.
OR
Businesses can look at lead generation (CPL), where each lead you purchase is a defined person who is interested in their product. There are various ways lead generation companies are generating leads. For example, leads can be generated from things such as surveys or incentives. However, these are not always going to be as targeted of leads, because consumers could be looking at it like what is in it for them? Unlike some other lead generation companies, Leadpile Lead Exchange is working with ONLY consumers who are opting in for a particular product of service. This end result means a lot more targeted consumer, and a much bigger chance the lead will convert to an actual sale. What should businesses choose?
Marketing dollars are down, so this requires a strict focus on making the most out of what you spend on marketing. Businesses can’t afford to pay for random non targeted ads, unopened e-mails or wasted clicks. CPL pricing models allow businesses to get returns on every advertising dollar they spend. Tough times are not just affecting consumers, it is affecting businesses all over the world. Businesses are fighting over every last potential sale because they are becoming far and few between!