Leadpile's Blog» customer

Google’s Instant Preview Challenges Website Designs

Christina — Mon, 22 Nov 2010 23:43:32 +0000

Will your site survive Google Instant Previews? I’m sure many publisher sites out there are full of rich content for SEO, banners to bring in extra revenue, Opt-in links here, contact us links there… Now Google users have the ability to see a small snapshot preview of your site before actually clicking through. So all of these “extras” could actually be hurting your chances of getting customers to land on your site and actually convert. Design is now number 1, your site better be clean and to the point. Clear out some of the banner ads, clean up your font and color choices to make your site cohesive. Have a catchy headline since this is about all your customers will be able to read from the snapshot.

Go check out your site today using Google Instant Preview and ask yourself if you would click through based on your snapshot!

BOFA to Test Tiered Account Fees

Christina — Mon, 20 Sep 2010 21:56:33 +0000

As if banks and credit card companies aren’t charging enough these days Bank of America has decided to test new pricing models . BOFA expects to lose $4.3 billion in revenue as a result of the new federal restrictions on bank and credit cards.

How do they plan on recovering some of this loss? By charging its customers for not using their cards of course. Customers who do not use their cards a certain number of time a month, conduct all their banking electronically or do not maintain a minimum current balance will be charged more then other customers. For example, customers who want paper statements will be charge $8.95 per month.

It will be interesting over the next few months to see the estimated ½ dozen new pricing packages BOFA will roll out and which ones will remain permanent.

People “like” on Facebook

Nicky — Tue, 10 Aug 2010 20:04:37 +0000

Companies and products have been buying people to “like” their pages on Facebook hoping to bring in as many customers as possible. The ability for people to “like” something was replaced by the previous “fan” option. One of the companies topping off the list of “liked” Facebook pages for their company is Starbucks with 11.8 million “likes”. They even offer a way for the customers to keep track of their spending as an incentive. Other companies/products with an abundance of “likes” are Coca-Cola with 9.6 million, Oreos with 7.9 million, and Skittles with 7.8 million.

While some companies are going out of their way to accumulate as many “likes” as possible, others are only interested in quality customers. Mike Corrales, Vice President of BillMyParents says,

“I would rather have 2,500 real, authentic people than have 250,000 fake ones”.

There are so many different social media outlets today, making the potential for new customers easier to reach. On the same note, quality traffic is something that is more difficult to come across. Leadpile focuses on the best quality traffic for consumers.

10 Ways to Land More Customers

Christina — Thu, 03 Jun 2010 21:31:16 +0000

Landing a fish is just like landing a customer. Why do some businesses fail when others succeed? Here are 10 ways to keep your business afloat.
1. Know what you’re after: Know your products demographics, typically 20% of your audience will generate 80% of your revenue.
2. Know where to fish for your customers: Now that you know your customer find out where they spend their time. Find the blogs they read, the social networking sites they frequent, and their sites of interest.
3. Be aware of your competition: Do some investigating of your competition. See what design style, copy, images are working for them. Don’t necessarily copy but know what’s out there so you can learn.
4. Use good bait: Your product isn’t the only one. Make sure you use compelling graphics, catchy copy and have some value to your site to make your product stand out amongst the rest.
5. Setting the hook: Make sure once your customer bites you have an amazing offer they can’t pass up. It’s your job to get them threw the door once they’ve come a knockin.
6. Forget catch and release: Remember is a lot more cost efficient to re-sell to an existing customer. Re-marketing, high-quality affiliate offers and up-sells are great ways to retain customers.
7. Test the waters: Try different marketing campaigns, A/B test landing pages, test time and/or day of the week. Find when your product best performs and increase your ROI.
8. Don’t get discouraged: You’re not going to know everything over night. Continue to educate yourself on your competition and bettering your offer, you’ll land your big fish soon enough.
9. Partner up to get a bigger catch: Partner up with sites that can help you real in a bigger catch, having an offer that compliments yours on your site and referring traffic can be a great idea.
10. Enjoy the trip: Be proud of what you’ve learned, not everyone will succeed but enjoy the journey of trying.

Tesla Roadster: Auto Makers Biggest Threat?

Mari Woods Holt — Mon, 06 Oct 2008 15:19:36 +0000

With all the demand for autos to become more eco-friendly, high performance AND attractive looking, Tesla Motors feels like they have what people are maybe looking for. This high demanded car is the Tesla Roadster. The battery operated car is a 2 seater sports car that you can customize fully. Unfortunately, the price tag is not affordable to most consumers at $109,000. According to their website, there is a 12 month wait to get one built. Their goal is to roll out a 4 door sedan at around $60, 000, which is much higher then the GM’s sedan (Volt)they will be rolling out in 2010. GM is estimating the cost of their battery operated sedan to be around $40,000. I will say there is a very interesting fact about the chairman of Tesla Motors, and that is that he was the co-founder of Paypal. Time will tell if this Silicon Valley start-up can get the auto world headed in the right direction towards a more eco-friendly world.
Leadpile Lead Exchange generates a lot of auto finance leads. Unfortunately, I am not sure we are going to come across advertisers/dealers in our marketplace able to provide this new beauty…..yet. However, we do welcome any company able to generate auto finance leads!