Leadpile’s Blog

The PPC gurus love the MicroClick ads and especially the MicroClick Form. Why? Because no PPC expert would want their traffic wasted, especially on broken links, or crowded pages with banners and text links. 

We all know that the CVR is extremely important when we pay for clicks. If we pay $3.00 or more on a click, we want to make sure that the consumer is going to click on an add, and go all the way to a conversion – a lead. That is going to determine the profit we make out the money spent on Adwords or any other PPC search engine. 

Our affiliates love the MicroClick Form because it’s co-branded and not only that, it’s compact. Being compact and easy to integrate in a website will maximize their CVR. The “call to action” is there, and it can be added on every single page of your site. That’s important, because you will have the consumer focused on the Form no matter what they read or on what page they are. 

In addition to the Form, we have added the MicroClick Ads. That helps the publishers that have blogs, or any other sites with a lot of content (and the SEO experts know what I am talking about). 

The PPC gurus know how to generate leads, drive traffic and optimize their campaigns. Not all are good designers, or some they are, but don’t have the time to waste time designing new sites. That’s where Leadpile can help again – we design the sites for them, host the site for them, or zip it and send it to them. All the ads and forms are integrated in their site, with no cookie tracking needed – that’s what we call an Affiliate Marketing Revolution. 

Leadpile can give you the real deal, exquisite treatment, no matter how small you are. 

Google, since the acquisition of  DoubleClick, has been adding new features to it’s Adwords platform, meant to bring more value and why not “options” to their Advertisers. With their release of “Google Affiliate Network” at the end of August, we will see some interesting developments when it comes to CPA offers. Even though we know that everything comes down to an impression, click and conversions, by actually giving the option to the Buyers (Advertisers) to pay per lead (or action), you give more quality control, which can be relative to the traffic as well. 

You will be still looking at competing with the CPC Advertisers and from what Google says, you will set your CPA goal and the conversion optimizer will automatically adjust the CPC to reach that goal. 

One thing is for sure, Google is helping us the industry and more and more Advertisers will learn about CVR and how to use their advertising dollars efficiently. Bidding in a Lead Exchange is not too different than bidding on Adwords, your CVR and the actual rank you have in the distribution will affect your results. There is also the network and the traffic you are getting, based on your price you attract better traffic, better publishers and your CVR will increase. 

Lead buyers – reallocating their advertising budgets from PPC into the lead-gen… because it works. 

You can have your money spent on PPC and try to compete with the big budget companies over the first 10 or 15 placements, or you can choose a lead-gen company that will send you the leads you desire for a lower price. If you will start working with a Lead-gen company, ask them if they produce their own leads. The value and power of a lead-gen company resides in its knowledge of generating their own leads and the ability to increase their CVR while improving the lead quality.

Spending less for a quality lead it’s just one of the advantages of choosing to work with a lead-gen company. Another tremendous advantage will be the option you have in filtering your leads. A Debt Settlement company, for example, can filter your leads by the consumer’s debt amount, or a mortgage company can filter the leads by LTV, loan amount and even credit score. If you choose to advertise on the paid search, the same lead could cost you 3 times or more, and unfortunately, you will also be paying for leads you can’t use. 

Why a lead-gen company can deliver you the same quality leads for a lower price than producing the leads yourself? It’s all about the supply. The webmasters are choosing working with a network or a lead exchange due to the fact that they have a higher acceptance rate for their leads. This brings to the Lead Exchange a larger supply of leads for the buyers (advertisers) and more money for the sellers (publishers). 

Leadpile, producing leads in over 30 verticals for the last 7 years, has improved constantly the process from a click to a complete application, resulting in an increased CVR and a lower price per acquisition for its buyers. We wouldn’t be here if our work wouldn’t have been valuable, considering that Leadpile had no outside funds and the Lead Exchange was built entirely on the profit from producing its own leads.

Since we opened up the Lead Exchange, our publishers can use the same technology that makes the lead-gen a better alternative to the traditional affiliate networks. Instead of crowding their pages with banners, they choose to place a form on their site that will give them an instant access to the entire network of buyers. 

The lead-gen space its just in its infancy, and it’s here to stay.