Leadpile’s Blog

Every time you check out at a retail store, do you recognize the statement, “would you like to save 10% on today’s purchase?”

You are getting asked this at all your favorite retails stores, because they are looking to have you open a new store credit card.  This is something that is enticing you to potentially save some money on that current purchase.  Who doesn’t want to save money, so many consumers choose to accept the offer.  However, do you know when you answer “yes”, that is giving that company to pull your credit and potentially affecting your credit score?

Any time anyone applies for new credit it affects your credit and it also affects your overall outstanding bills you are now going to have to pay.  Are these things that you think of when making that split second decision to say, “yes I would like to save 10% with that new credit card?”  According to bankrate.com, there are some pros and cons to retail credit cards.

Pros
• Promotions, discounts and other perks.
• Helps build credit history.

Cons
• High interest rates.
• Low credit limits.
• Lowers your credit score.
• Another spending temptation.

Once consumers have these sorts of credit cards and all other types of credit cards, it creates a potential financial hardship if there is a life changing event (ie- job loss, pay reduction, loss of spouse etc) that could put a consumer in a tough situation. Debt consolidation and debt settlement companies are great services to look into if you are buried in the debt. Leadpile Lead Exchange works a lot with these lead types, and I have to say in recent months there has been a lot more activity in those verticals. This tells me that too many people said “yes I would like to save 10% on this purchase”. Think before getting that next new credit card!

It is official, Yahoo has released it’s 2008 top 10 searches for various industries.  The searches that probably apply the most to Leadpile Lead Exchange and it’s affiliates, are the top 10 “economy” searches.

2008 TOP 10 “economy” SEARCHES  

IRS Stimulus Checks
Oil Prices
Gold Prices
Gas Prices
Dow Jones
Sallie Mae
Stock Market
AIG
Foreclosures
Debt Consolidation

This shows that there is a great opportunity for advertisers and publishers to optimize this by matching up the people needing help in these areas, with the companies that will provide the services they are looking for. Leadpile is the place for both of these parties to come together and truly help the consumers doing all these TOP 10 SEARCHES.

Credit cards are a way of life for most Americans. According to Time.com, in the last 10 years credit card balances have gone up 75%, yet consumer’s wages have gone up only 4%. Increased balances and the number of credit cards consumers have, has allowed credit card companies to reap the rewards for years.  These credit card companies have always survived in tough economic times because they were able to generate lots of revenue from things such as late fees, however more and more consumers are now facing charge off. The charge off rate for default consumers is expected to reach 10%, which is double what the rate has been for the past 10 years. If there are more charge offs, that means credit card companies will be in the RED, because defaults/charge offs will far surpass the revenue they are bringing in from things such as late fees. So, what does that mean will happen?
In the case of American Express, they just became a bank holding company in order to receive some low cost funds and a piece of the $700 billion bailout. In the case of Citigroup, they layed off 10,000 employees and will begin imposing higher interest rates on it’s 54 billion cardholders. With other credit card issuers, there is bound to be some increased interest rates passed down to the cardholders and increased fees. The only way to really avoid the effects of these credit card issuer’s hardships, is for consumers to manage their money better where they avoid any additional late fees and also look at not incorporating any new debt. The only option I can see is looking at debt consolidation or debt settlement to avoid getting in a deeper hole. Leadpile Lead Exchange generates a lot of debt leads where consumers need help and need help now. Hopefully, they can ride the wave before any sort of credit card “bubble” bursts and they are affected in an even worse way.

Sad days for those in AZ and OH with regards to payday loans.  Many are not sure how these initiatives lost in the voting, however they did.  This is going to affect a lot of brick and mortar stores located in these states.  This is a very large deal, because there are quit a few stores located in these states. Where do we go form here?

According to PDL blog, image might have had something to do with being able to get legislation passed on the payday loan industry. Did the misconception of a payday loan really have that much affect on those that were voting on these propositions, or did voting consumers really not want to have payday loans around any longer?  Now some lenders in these states and going to be closing down some of their stores. So how will this affect the internet payday loan industry? Will it be affected?
The good news is that some of these lenders that will be closing down locations, will now be looking at alternative options to offer the consumers. One of the alternatives is a short term unsecured loan.  This type of alternative will then be able to still provide some assistance to those that are in a temporary situation, but do not have the ability to get a payday loan or any other “bank” loan.

Time will tell.  I am sure all eyes will be on this industry to see if this recent legislation will affect what direction other states pursue……. or if there is a way to “try again” to get this legistration overturned.  Leadpile Lead Exchange realizes that there are consumers that really need assistance with their unforseen debt/bills.  We will continue to try and match up those consumers with the lender that can help them take care of this issue.  Loan modification, tax debt relief, debt consolidation, debt settlement, credit repair and others are lead types where we are trying to get the necessary help to the consumers.

Superpages (part of Idearc Media) has implemented a new policy, where if you are a lead generator, you can’t advertise directly for the service you are targeting. For example, all the sites like LowerMyBills, LendingTree, etc., will not be able to advertise under “loan” or “debt consolidation” categories. They are forced to advertise under the “referral” category. 

Also, it appears that if you are a lender or a bank, you will need to fill out a credit application, even if you have been doing business with them for years. The credit cards are not enough as they need to make sure you are not going to go out of business. 

I will keep you updated with news from them. 

Many businesses out there are in need of borrowing money, however they are not wanting to go through the long process of getting a business loan (or they can not qualify for a business loan). Businesses now have an alternative to a business loan, and that is getting a business cash advance. Business cash advance is a business borrowing money based on their credit card receipt volume.
The Leadpile buyers are demanding this new lead type, so we have created a new TEXT Link/landing site + multiple banners for our lead sellers/publishers.
www.USbizcash.com is available in the Leadpile seller account.

There is also the option of hosting our MicroClick form on your own websites too! Take advantage of this large demand and the innovative tools Leadpile provides to you to generate the leads! (http://www.MicroClick.com)

Other HOT offers we have:

- Cash Advance Leads
- Auto Financing Leads
- Credit Card Processing Leads
- New Car Purchase Leads
- Home Improvement Leads
- Debt Settlement Leads
- Credit Repair
- Bankruptcy

Want to make MORE $ with Leadpile? Get started today and receive $100 bonus! – call us today and find out how

Need AUTO FINANCE leads?
How about PAYDAY LOAN leads?
DEBT leads by chance?
What about CREDIT REPAIR leads?
No wait, how about BUSINESS CASH ADVANCE leads?

No matter what type of lead you are looking for, Leadpile is probably generating it…or can potentially generate it for you. Leadpile Lead Exchange is made up of buyers and sellers of real time web based leads. We are always looking for new buyers of leads to join our marketplace. Where else can you:

1. Get various leads types in one place?
2. Set your pricing you are comfortable with?
3. Define exactly what filters you want?
4. Get top notch customer service to answer your questions and provide support?
5. Work with a company that “does the right thing”, and is always wanting to have our buyers and sellers that are “doing the right thing”.
6. Have the ability to have leads posted to your website, redirected to your site, delivered on email or able to downloaded reports at any time!

What are you waiting for? Try out the Leadpile experience!
For those of you that are already buying or selling leads.. THANK YOU!!

In recent months the debt vertical has become a very popular, yet challenging vertical to work with. Understanding reasons consumers have gotten into debt and the specifics that the lead buyers are looking for, has been something we have worked on to fully understand.
According to Bankrate.com there are 10 main reasons why consumers get buried in debt. Understanding more about debt allows consumers to be more educated and ultimately try and avoid these types of situations.

1. Reduced income, but same monthly expenses
2. Divorce
3. Poor money management
4. Underemployment
5. Gambling
6. Medical expenses
7. Not saving money or not saving enough money
8. No money communication skills
9. Spending money you don’t have yet
10. No understanding of money

These are all scenarios any consumer can be faced with, including myself. With the economy being very tough right now, many lead generation companies are focusing on the debt vertical. Fortunately, there are various types of debt help that the consumers can get, but most consumers do not know the difference between one another.
The main details that debt consolidation and debt settlement companies are looking for is the amount of unsecured debt. What is unsecured debt?
Unsecured debt is debt that is not secured by any collateral. For instance, credit card debt, medical bills, cell phone bills and other collection accounts. Most debt companies do not work with secured debt such as mortgages, tax debt, student loans and auto loans.
Leadpile Lead Exchange generates a lot of debt leads. Lead types such as debt consolidation, debt settlement, and credit repair are all types of leads we are generating that are there to assist the consumers with the debt/credit. We are connecting the consumers that need help, with those companies that can help them get out of debt.

Many in the world would be so jealous of a particular women who had a lot of debt (20k), created a website, and asked for help. This equaled HUGE success for a lady named Karyn. You have to hear about this success story and really how effective the internet is…. and that there are lots of other people in the world with lots of debt! The difference is: Karyn asked for help and got it!

Debt is a common part of what each person in America has, but have you ever thought about taking control of it by asking for help through “other” means? Most of us have not, however what we do do is either continue to struggle paying the minimum payments each month, or we just stop paying them. However, maybe more of us need to get creative and use some different resources to get help.
Then again, there is the traditional way and that is to try and work with specialized debt consolidation/debt settlement companies that help customers in this situation. I know a lot of people are submitting their request for more information about debt help, because the debt lead type is a HUGE lead type in the Leadpile Lead Exchange. Not all of us are as bold and entrepreneurial as Karyn! Either way, I give her props because she is now debt free and continuing her life now as a successful author.
IF YOU WANT IT… GO OUT & GET IT!

There seems to be an increase in the amount of traffic that is coming to a certain type of website.  Recent studies show that coupon websites are dealing with a large increase (sometimes almost double) in the amount of traffic because of people’s need for saving money.  Consumers are frequenting websites that offer coupons to print out, listings of stores and what they all have on sale, and other websites that provide the best deals in your area.

If consumers are going to these types of websites more often now, wouldn’t this be a good place to do some lead generation?  I took a look at some of these types of websites like coupons.com, eversave.com, couponmountain.com and coolsavings.com, and all but one of them had some sort of advertising/affiliate links on them.  These sites are attracting more consumers that might not have previously been surfing the net, like they are now.  

Therefore, should lead generation companies look at maybe generating leads from these sorts of sites?  I would say yes because if these consumers are looking for ways to save money, they might be a good candidate for someone who is interested in things like debt consolidation, debt settlement, a payday loan or other services. Is it wrong to look at this as an opportunity to generate leads?  These money saving sites are a great place to capture that targeted audience that that is obviously looking to save money.  We are all trying come up with ways to generate business, but at the same time help those that TRUELY need it.  I think it is time to go take a look at those sites and see what type of affiliate program they have.

Debt is becoming a big space in the lead industry.  Look at gas prices. The average state is paying $4 plus per gallon.  How does this affect consumers?  Simple, they are paying for gas with their credit cards.  According to an article read today Bankrate reported an average credit card interest rate at 13.42%. This mean that consumers are not only paying for the high priced gas but also interest on it.  

You see how this relates in the debt space.  Consumers are falling behind on their credit card payments as the economic headache is affecting their everyday lifestyle.  

Debt Settlement and Debt Consolidation companies more now than ever are in urge of helping these consumers with their debt.  Meaning, they are buying more leads.  The demand for leads in the Debt space is high as the consumers are becoming more buried with debt.

Good time to start spending marketing revenue on this lead type!

What is the difference between Debt Settlement and Debt Consolidation?  They both need help to clear their debt, right?  How are these companies helping the consumers?

Debt Settlement occurs when a creditor is agreeing to settle a debt for a dollar amount that is lower than the initial total amount owed.  It is an agreement that will reduced the actual payoff amount.  For the most part consumers will pay the debt settlement companies an amount that they can afford.  The debt settlement companies saves the debtors money until they have reached an amount that they can settle their unsecured debt with the creditors. 

Debt Consolidation means taking out one loan to payoff several other loans and or accounts.  The borrower may then have one lower monthly payment that extends over a period of time verus several seperate monthly payments.  The loan taken out is normally secured on property, a house or car for example.

Even though both of these companies are slightly different they are also a lot alike.  They both work to help the client clear the debt owed, in addition they can only help clients with unsecured debts.  Both these companies prefer to work with unsecured debt amounts of 7k and higher.

Unsecured debt is anything that you do not have to put up any material as security for debt.  Some examples are:

• credit cards
• medical bills
• unsecured personal loans
• legal bills

Examples of secured debt are:

• mortgage (house payment)
• car payment
• utility bills

So is there much of a difference between the two?