Leadpile's Blog» demand

Increase in Ad Search Spending

Nicky — Tue, 18 Jan 2011 21:00:40 +0000

According to Searchignite, the demand for paid searches went up in 2010. While only 17.4% of search ad spending was done through Bing and Yahoo, Google dominated with 82.6% of search ads. The market is up 18.5% from 2009 when search ad spending was beginning to decrease. Retailers had very impressive spending because of the busy holiday season. December by itself had a 44.8% increase. While some speculated that there would be a continued decrease, these numbers prove something different. Leadpile uses ad spending as an option just as many others are continuing to do.

Are New Job Requirements to Demanding for the Current Work Force?

Christina — Mon, 11 Oct 2010 16:49:06 +0000

The sentence “Companies are having a hard time filling positions” may seem odd given the current economic recession, but this sentence is true. The number of open job positions has increased 37% from last year but there are still 15 million unemployed adults, 40%, which have been out of, work for 6 months or longer.

Companies were forced for combine job tasks when doing layoffs last year. Now, someone who hopes to get those jobs must meet the new requirements. For example, accountants must also do financial analysis, factory workers need to program computers to run machinery and information technology workers are being forced to do both the business and technology side of the job.

Unemployed workers are being forced to take courses to learn their new skills and obtain certification. Employers rather wait and hold job vacant then settle for less.

Leadpile works in the education space, check out our EDU offer and help promote degrees to help you get your dream job.

Google Predicts Holiday Wish List

Nicky — Fri, 17 Sep 2010 17:32:57 +0000

Google is once again predicting what items will be flying off the shelves this Holiday season. Even though it may be too early for many shoppers, those who are ahead of the game can get the merchandise before it sells out. By looking at consistently searched items by people on the Google website, the retailing team is able to determine which toys or other products will be in high demand. Last year, Google was able to predict the high sales of the “Zhu Zhu Pets” toys among children.
This year, Google has a new set of products that are already being highly searched for on the internet.

For lower-prices items:

-”Otterbox” iphone covers
-Collectible Japanese “Iwako” erasers.
-Silly Bandz

Pricier items:
-3D TVs
-Flip camcorder
-Wooden training bikes called “Balance Bikes”

Toys:
-Sing-a-Ma-Jigs
-Nurf Stampede

GM Sales Rise

Nicky — Tue, 03 Aug 2010 18:28:58 +0000

The sales of four main brands of General Motors vehicles are up 24.6%. Cadillac is leading the pack with sales up 142% since August of 2008. Models like the Escalade, CTS, and DTS are just some to name a few. Buick is close behind raising their sales 137%. Chevrolet is performing well also, mainly selling their lines of trucks such as the Silverado.

Overall sales for General Motors are up 5.4%. Vice President of sales Don Johnson attributes this to the current economy,

“…those people who have put off replacing their worn-out vehicles are now slowly starting to come back into the market”.

Now that people are finally beginning to feel more comfortable in making auto purchases, this could be a trend we continue to see with other major auto companies as well. Leadpile is currently working with auto finance, and the strong demand proves this to be valid!

LeadPile Lead Exchange Sees “Long Tail” in Action

Mari Woods Holt — Tue, 16 Dec 2008 17:56:45 +0000

Have you ever tried to find a unique book in a store, and for one reason or another it was just not available? You then go online and that is where you end up finding that “treasure”. Going online has become a very popular place for shoppers to find items that are far and few between.

According to Wikipedia, Chris Anderson coined the phrase “long tail” because products in low demand or which have low overall sales, could be the big revenue generator for online stores. “Internet to consumers has revolved around lower prices, consumer benefit (a.k.a. consumer surplus) from access to increased product variety in online book stores is ten times larger than their benefit from access to lower prices online. Thus, the primary value of the internet to consumers comes from releasing new sources of value by providing access to products in the long tail, according to Wikipedia.”

Leadpile Lead Exchange feels we are the outlet for new lead types that you can’t necessarily get anywhere else. The LeadPile Lead Exchange, while having its “hits”, also has a long tail developing. LeadPile, The World’s Largest Online Exclusive Lead Exchange has handled the buying and selling of 37 different lead types in the past 90 days.

The Leadpile Marketplace allows the actual originators of leads, and the lead buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place.