Lead Exchanges VS List Brokers
To build your business you must come up with ways to bring in new clients, however each business will have their own “right” way of generating this new business. A few options businesses have is to work with list brokers and to work with lead exchanges.
List brokers are companies that gather data of things such as home owners, consumers information in certain geographic regions, fax numbers, email lists, businesses and many many more. These are lists of people or businesses that meet the specific requirements the business is looking for.
Lead exchanges are a common platform for buyers AND sellers of WEB based leads. These are consumers specifically looking for a particular product or service.
The biggest difference amongst these two sources, of generating business, is the consumer/business is expressing the interest in something. They are “opting in” to receive more information about the particular product or service. Things such as the Do Not Call list do not apply to these consumers that are filling out a request for information. However, list brokers are dealing with general lists and MUST be scrubbed with the Do Not Call Registry. Those that are purchasing lists for various email marketing, SMS marketing, or other advertising purposes need to make sure that they are scrubbing their lists, to prevent any penalties being enforced.
Purchasing leads that are very targeted, real time, exclusive, and consumers/businesses that are WANTING information is probably going to show more success. One is like working a “warm” lead VS a “cold” lead. Why not call someone who wanted your product or service VS trying to add the extra step of trying to hard sell a consumer, and then have to deal with a potential longer sales process?
Leadpile Lead Exchange works with intelligent advertisers who know working with high quality web based leads, produces a higher return on their investment, versus buying lists and making the “cold” calls.