Leadpile's Blog» ecommerce

Online Shopping Sites Staying Clear Of “Click To Save” Partnerships

Mari Woods Holt — Wed, 06 Oct 2010 17:25:43 +0000

Going to your favorite shopping website could become something that will become a little more “friendlier” user experience. With recent issues with companies that are partnering up with online retail shopping sites, there has been some complaints by consumers that don’t like what happens on their shopping sites. Many shopping sites in the past have partnered up with companies that privide offers to consumers throughout their shopping experience, however many of these offers are not very clear to the consumers. Because there is not alot of clarity to what the consumer is clicking on, many consumers click on offers that they had no understanding of what they were doing. Many consumers have complained to the online shopping sites, causing the shopping sites to discontinue these partnerships. Yahoo Finance points out some things to do to protect yourself online:

1. Use your credit card, not your debit card. There is better financial protection for you by the bank if you use a credit card versus the debt card.
2. Be careful what you are clicking on. If you are on an online shopping site, ignore and pop ups or offers that appear on your screen. Clicking on these offers could cost you even more money!
3. Watch you credit card bills. Banks mess up, just like we all mess up with accidentally clicking on things, so review your credit card bill each month to make sure every charge is legitimate. If not, contact your credit card company immediately to dispute the charge.

Leadpile works with partnerships where we potentially offer secondary offers to our consumers filling out our forms, however we never utilize any offers that are pre populated or are deceiving. There is a loose loose situation if companies are doing this negative sort of lead generation. So pay attention to what you are clicking on online!

Wal-Mart Opens Walmart Marketplace

Mari Woods Holt — Mon, 31 Aug 2009 19:25:32 +0000

We all know how successful Wal-Mart has been in retailing. No matter what is going on with the economy, Wal-Mart has found a way to be successful. Well, it now appears they are getting aggressive on the internet as well.

In the past, Wal-Mart has had many of their products for sale via their Web site. Today, they announced they have added almost one million new items from outside sellers to their Web site.

The Walmart Marketplace has many product categories, and the retailer chose companies based on their product assortment and customer service. Orders will be placed on walmart.com, and will be managed and supported by the chosen retailer. Wal-Mart will take care of the shipping, handling, and customer service.

Needless to say, Wal-Mart has had great success, and it is safe to say that companies like Amazon and eBay will pay close attention to Wal-Mart’s activities. Can Wal-Mart have the same impact on the internet as they have had on smaller retail stores? Stay tuned.

When Is A Good Time To Capture Consumer Info?

Mari Woods Holt — Mon, 06 Jul 2009 14:52:07 +0000

Is there really a good time to capture email addresses and other secure information from consumers that are visiting your website(s)? Bizreport.com thinks there is an optimal time to get the consumer to provide their email addresses, when doing their online shopping (or other online activities). So, when is an ideal time to capture this sort of information from the consumer?? The report says, “At the highest engagement level, and most times this is at the point of purchase or while consumers are beginning to shop your site. .” Why is this? Capturing this sort of information creates more customer loyalty. If you want the customers to come back to your site, or eventually react to future emails you send them, they have to trust you and the site. The report also found that since mobile marketing (SMS marketing)is so popular right now, capturing their email addresses to send them mobile updates is something a lot of consumers are open to.
These sort of rules also apply to other online experiences, such as lead generation. For instance, Leadpile captures email addresses on all it’s leads, however there are some lead types such as payday loan and auto finance where additional secure information is captured. Capturing this information at the right time is certainly key to the trust factor with the consumer submitting online requests for things such as loans.