Effective advertising in Lead Exchanges!
Yo Quero Taco Bell?
Annoying or brilliant?
Do you ever watch a commercial on T.V. and just continue to sing the jingle over and over in your head? I know I do till I get to the point of irritating those around me, because I am saying it over and over….and OVER! Some of the most annoying commericals were the ones that had the largest success and some even stick in our minds years later. So is this effective advertising or someone trying really hard to create something that is just so annoying?
I was reading an article in MSNBC in regards to some of the most annoying television commercials being shown. However, while reading this I am thinking to myself, I think humor always has a little bit of the truth to it. If the commercials make you laugh and you remember them after the fact, then I would say that is effective advertising. How about years ago the “yo quiero Taco Bell” dog? That was how many years ago, and I still remember those commercials. See, so do you! That is what the companies are out there to do- MAKE YOU REMEMBER THEM! How about those 3 freecreditreport.com silly commercials? Crazy as they are, that jingle sticks in your head! It’s a win-win situation: they get their website known through a funny commericial with a silly jingle, and we get a good laugh and want to see more!
Bottom line is- if you ever want to be effective in marketing and advertising, you have to stand out.
Lead companies, lead exchanges and other online marketing companies need to continue to stand out with how they get their name out there.
Take for instance LeadPile. Leadpile might not have a catchy commercial running during your favorite show (yet), but one thing I can say is that we are the leader (not follower) of the pack in regards to doing new and innovative things. AND who else can say they are The World’s Largest Online Exclusive Lead Marketplace? No one.. I rest my case!